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Article
Publication date: 29 August 2024

Yanhua Zhang, Kaixin Ying, Jialin Zhou, Yuehua Cheng, Chenghui Xu and Zhigeng Fang

This paper aims to optimize the air pressure regulation scheme of the aeroengine pressure test bench.

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Abstract

Purpose

This paper aims to optimize the air pressure regulation scheme of the aeroengine pressure test bench.

Design/methodology/approach

Based on the requirements of pressure regulation process and the operating mechanism of aeroengine pressure test bench, a grey performance evaluation index system is constructed. The combination of principal component analysis and grey theory is employed to assign weights to grey indexes. The grey target evaluation model is introduced to evaluate the performance of historical regulation processes, and the evaluation results are analyzed to derive optimization mechanism for pressure regulating schemes.

Findings

A case study based on monitoring data from nearly 300 regulation processes verifies the feasibility of the proposed method. On the one hand, the improved principal component analysis method can achieve rational weighting for grey indexes. On the other hand, the method comparison intuitively shows that the proposed method performs better.

Originality/value

The pressure test bench is a fundamental technical equipment in the aviation industry, serving the development and testing of aircraft engines. Due to the complex system composition, the pressure and flow adjustment of the test bench heavily rely on manual experience, leading to issues such as slow adjustment speed and insufficient accuracy. This paper proposes a performance evaluation method for the regulation process of pressure test bench, which can draw knowledge from historical regulation processes, provide guidance for the pressure regulation of test benches, and ultimately achieve the goal of reducing equipment operating costs.

Details

Grey Systems: Theory and Application, vol. 14 no. 4
Type: Research Article
ISSN: 2043-9377

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Article
Publication date: 17 January 2022

Shaofeng Yuan and Ying Gao

This study investigated the potential negative effects of a sponsored team's losing performance on audiences' trust and purchase intention toward the sponsoring brand. Shedding…

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Abstract

Purpose

This study investigated the potential negative effects of a sponsored team's losing performance on audiences' trust and purchase intention toward the sponsoring brand. Shedding light on the moderating role of sponsoring brand familiarity among audiences and audience team identification regarding such negative effects, the study establishes when sports sponsorship may incur risk to a sponsoring brand.

Design/methodology/approach

Three experimental designs (audience as stimulus of a team's losing vs control condition) were used to indicate whether and when losing performance influences participants' trust and purchase intention toward the sponsoring brand.

Findings

The participants in the losing condition report lower brand trust and purchase intention. Brand trust mediates the relationship between losing results and decreased purchase intention. The negative effects of losing on brand trust and purchase intention only appear when the sponsoring brand has low familiarity among audiences and only for audiences with low identification.

Practical implications

The strategy of a brand with low familiarity sponsoring a team that frequently loses has risks and is not worth advocating. However, if an unknown brand has already sponsored a team that often loses, the efforts to cultivate audiences' identification with the team can reduce the potential risks.

Originality/value

The affirmed negative effects of losing performance on brand trust and purchase intention have value for firm sponsorship decisions. This study contributes to the sponsorship literature by revealing two boundary conditions (sponsoring brand familiarity and audiences' team identification) for those negative effects.

Details

International Journal of Sports Marketing and Sponsorship, vol. 23 no. 4
Type: Research Article
ISSN: 1464-6668

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