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The importance of early and developmentally appropriate science education is increasingly recognized. Consequently, creation of common guidelines and standards in early childhood science education has begun (National Research Council (NRC), 2012), and researchers, practitioners, and policy makers have shown great interest in aligning professional development with the new guidelines and standards. There are some important issues that need to be addressed in order to successfully implement guidelines and make progress toward accomplishing standards. Early childhood teachers have expressed a lack of confidence in teaching science and nature (Torquati, Cutler, Gilkerson, & Sarver, in press) and have limited science and pedagogical content knowledge (PCK) (Appleton, 2008). These are critical issues because teachers’ subject-matter knowledge is a robust predictor of student learning outcomes (Enfield & Rogers, 2009; Kennedy, 1998; Wilson, Floden, & Ferrini-Mundy, 2002) and is seen as a critical step toward improving K-12 student achievement (National Commission on Mathematics and Science Teaching for the 21st Century (NCMST), 2000; NRC, 2000). We argue that the same is true of preschool teachers.

This chapter discusses: (a) theories and practices in early childhood science education (i.e., preschool through 3rd grade) in relation to teaching for conceptual change, (b) research on methods of professional development in early childhood science education, and (c) innovative approaches to integrating scientific practices, crosscutting concepts, and disciplinary core ideas with early childhood professional development.

Present-day engineering education is in dire need to expose would-be engineers to a systemic view of the world. Society’s problems are getting increasingly complex “wicked” problems, and they require inter and transdisciplinary approaches to understand and “dissolve” them (that is to solve them systemically). In this context, the purpose of this paper is to invite engineering educators to reflect on the need to teach systems thinking and spark their interest on finding appropriate methods to do so. This paper aims to describe an actual intervention at Universidad de Ibagué (UNIBAGUE), Colombia, where the methodology of teaching systems thinking as a foreign language has been on trial for one year.

Starting with a simple model of teaching systems thinking, and using an action-research methodology, the teaching model is gradually evolved to a model for teaching systems thinking as a foreign language.

The authors only have preliminary qualitative results with this systems-thinking teaching model. Although these results are encouraging (the authors think basic systems concepts are better apprehended by the students), further research is needed. One objective of the present paper is precisely to invite engineering educators to experiment with this teaching model.

The authors think it is necessary to exploit further the teaching-a-foreign-language analogy. There is a vast experience on methods for teaching second and foreign languages. They could enrich the method and hint at possible directions for further research.

Teaching systems thinking is a field still open for wide research. The pedagogical model developed in this research to teach systems thinking could benefit other teachers of systems thinking to build upon.

As one of the referees pointed out: “The implications of the insides obtained in this research are very significant to society. The problem observed in the systems thinking researchers and practitioner's community about how to disseminate systems thinking knowledge and how to embed this way of thinking into the minds of young people (K-12, university, etc.) is addressed in this research. In it is shown an experience that provides very valuable insides about how this can be done.

The idea of teaching systems thinking as a foreign language has not been widely explored. Furthermore, we feel that inasmuch as systems thinking is more of a skill or competency, than a technique or theory, then the model of teaching which emerges from this case study might be more appropriate than models of teaching based in the old educational paradigm.

In a service business, quality is a function of the customer's perception of the service delivery. To help British Airways improve its service quality, the company is concentrating its training effort on the front‐line staff — the Cabin Crew — to the mutal benefit of both staff and customers.

Market research is drawn on to examine the hypothesis that passengers′ perceptions of in‐flight service are influenced by cabin crew composition. The conclusions, very generalised, are that customers do have preferences to be served by a cabin crew team that has a high proportion of young female members, some of whom should speak the language(s) relevant to the destination. Some of the passengers in the sample also expressed opinions in favour of the same crew members working together regularly as a team on the assumption that familiarity leads to improved performance. The research was qualitative and cannot be used to draw definite conclusions, but suggestions for further study in the area of team composition are identified with a view to improving customer satisfaction.

Many people now agree that work‐based learning has an important part to play in the development of learners. Structured Industrial Practice Studies (SIPS) is an example of a work‐based learning approach in which students complement their instructional studies at university with short, structured periods in industry as part of their ongoing weekly activities. Describes this process which has been applied in the subject areas of applied physics and chemistry, the business element of manufacturing engineering and engineering in general. The SIPS model consists of three elements: a briefing (students develop an approach towards the achievement of predetermined learning outcomes during a visit to industry), a visit to industry and a debriefing (students review their learning and prepare a report on the learning experience).

After completing this case study, students will be able to understand the issues firms, brands and influencers face due to sponsorship disclosure regulation and the impact of self-regulation on firms engaging in influencer marketing, explain the challenges regulators face in ensuring compliance in an emerging market, explain Advertising Standard Council of India (ASCI)’s challenges in adopting influencer guidelines from emerged markets and recommend ethical theory (or theories) and strategies to firms engaged in influencer marketing.

This case study centers on Mr Manish Chowdhary, co-founder of WOW Skin Science, who started the beauty and personal care business with his brother Karan Chowdhary in 2015 in Bangalore, India. The company successfully built its brand through influencer marketing but faced challenges after the ASCI implemented new influencer guidelines. On May 31, 2021, he expressed disagreement with ASCI guidelines during an interview with Akansha Nagar from Buzz in Content, particularly the requirement to label every product or service received by influencers as an advertisement. He expressed concern about certain rules, fearing they might harm organic content and reduce viewership and followers. Subsequently, ASCI registered noncompliance cases against the company and communicated with them about complaints regarding influencer guideline violations. In this situation, Manish needed to evaluate his decision on noncompliance with regulation and required an action plan to strategically manage its influencer marketing campaign by incorporating ASCI’s guidelines. Overall, this case study highlights the journey of WOW Skin Science and its challenges with self-regulatory authorities over its influencer marketing strategy in an emerging market. Additionally, students can gain insight into the marketing communication ethics of a startup operating in an emerging market by embodying the protagonist’s role.

This case study is suitable for postgraduate level students pursuing a Master of Business Administration program. The difficulty level ranges from moderate to complex. It fits well into integrated marketing communication and marketing strategy courses. This case study discusses marketing ethics, advertising and promotion regulation.

Teaching notes are available for educators only.

CSS 8: Marketing.

This paper aims to provide a comprehensive view of the different competition-based approaches that policymakers can exploit to foster external knowledge search and their positioning among innovation policy measures. A growing number of companies have implemented initiatives to access external knowledge to increase their innovativeness, consistently with the open innovation paradigm. Competition-based approaches have received increasing attention by the private sector as a way to access external knowledge. However, despite their potential role as innovation policy measures, a limited attention has been devoted so far to investigate them from the policymakers’ perspective.

To this aim, a two-stage empirical analysis has been carried out to develop a taxonomy of competition-based approaches. The first stage leveraged a multiple case study methodology including a sample of 20 competition-based approaches, while the second one leveraged interviews with Italian and European key informants.

This paper proposes a novel taxonomy including eight competition-based approaches, which differ among each other in terms of policy strategy, scope breadth and output required. Moreover, this paper enriches a well-established taxonomy of innovation policy instruments with the identified competition-based approaches.

This study contributes to the current debate on innovation policy by providing a taxonomy that includes eight competition-based approaches that can be exploited by policymakers to foster external knowledge search as well as their positioning among the innovation policy instruments. The taxonomy will hopefully support policymakers in identifying of the most suitable instruments in the light of their policy strategy and objectives.

This article features the achievements of women through four picture book biographies, all of which are National Council for the Social Studies Notable Trade Books for 2011. These notable trade book selections underscore the contributions of four distinct ethnicities, symbolizing the cultural diversity of our nation and its citizens. They draw attention to women who accomplished great things, yet remain unknown and invisible in the historical record. The contributions of these women are highlighted, and developmentally appropriate extension activities are shared to help teachers encourage children to learn more about the lives of women who changed our nation not only during Women’s History Month, but throughout the year. Finally, this article discusses tips for engaging both girls and boys in the study of women’s history.

This article highlights the use of family and community history in elementary social studies classrooms. Family history stories from early twentieth century Appalachia are shared. The value of historical inquiry is explored, and techniques for initiating an oral history project are discussed as well as interviewing strategies and examples of developmentally appropriate extension activities. Connections to the national social studies standards are emphasized along with recommendations for teachers who wish to provide students with an intimate view of past human experience.