This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb041005. When citing the article, please…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb041005. When citing the article, please cite: K.W. LOWREY, L.R.I.C., (1974), “The use of epoxy resins in civil engineering”, Pigment & Resin Technology, Vol. 3 Iss: 6, pp. 4 - 5.
Over the past decade the use of high‐performance resin systems in the civil engineering field has greatly increased. This is no doubt due, in part at least, to the rising cost of…
Abstract
Over the past decade the use of high‐performance resin systems in the civil engineering field has greatly increased. This is no doubt due, in part at least, to the rising cost of labour, scaffolding and the like which make it imperative to keep maintenance and repair charges to a minimum. And, as the en‐vironment becomes more polluted with chemical waste and other aggressive elements, the need for an effective long‐term protection is becoming more apparent.
The impact of COVID-19 has led to a surge in the public’s reliance on the Internet for pandemic information, and the policy of home isolation has exacerbated this. This study…
Abstract
Purpose
The impact of COVID-19 has led to a surge in the public’s reliance on the Internet for pandemic information, and the policy of home isolation has exacerbated this. This study aimed to investigate public information needs and ways of accessing and disseminating information during COVID-19 in mainland China.
Design/methodology/approach
This study used a qualitative research approach to conduct semi-structured interviews with 15 participants from 9 cities in mainland China about information needs and access behaviors during the COVID-19 outbreak. All interview recordings were converted into text and proofread, then coded and summarised in correspondence with the research questions using the grounded theory.
Findings
This study summarized the dynamics of public information needs during the 2.5-year pandemic and identified the difficulties in accessing certain information.
Originality/value
Although information needs of public health emergencies have been a hot topic during COVID-19, scant studies focus on information needs in specific countries in Asia, especially in mainland China, the first country with a major outbreak and stringent lockdown mandates. Therefore, the current study is well enriched by focusing on information demand behavior in the context of COVID-19. Possible measures for improvement were also given to existing and potential problems, taking into account the participants’ views.
Details
Keywords
Amelie Guevremont and Bianca Grohmann
– This paper examines to what extent consonants in brand names influence consumers’ perceptions of feminine and masculine brand personality.
Abstract
Purpose
This paper examines to what extent consonants in brand names influence consumers’ perceptions of feminine and masculine brand personality.
Design/methodology/approach
Four experiments empirically test the influence of consonants on feminine and masculine brand personality. The experiments involve different sets of new brand names, variations regarding the consonants tested (the stops k and t, the fricatives f and s), as well as different locations of the focal consonant in the brand name.
Findings
Consonants influence consumers’ brand perceptions: brand masculinity is enhanced by stops (rather than fricatives), and brand femininity is enhanced by fricatives (rather than stops). Consonants specifically affect feminine and masculine brand personality, but not other brand personality dimensions. Consumers’ responses to brand names and resulting brand gender perceptions (i.e. likelihood to recommend) were moderated by salience of masculinity or femininity as a desirable brand attribute.
Practical implications
This research has implications for brand name selection: consonants are effective in creating a specifically masculine or a feminine brand personality.
Originality/value
This research is the first to specifically link consonants and feminine/masculine brand personality. By specifically examining consonants, this research extends the marketing literature on sound symbolism that is characterized by a focus on vowels effects. This research is also the first to address whether the position of the focal phoneme in the brand name matters.
Details
Keywords
Paulo Botelho Pires and José Duarte Santos
Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products…
Abstract
Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products and services, also allowing them to leverage their strategy in new geographical markets immediately. Although the literature on the subject is comprehensive, there is a gap in identifying the holistic constructs that are the determinants of consumers' choice of an online store. This research resorts to an exploratory study, based on a nonsystematic literature review, seeking to identify these constructs. The results obtained allowed us to identify the following constructs: consumer behavior, customer experience, web content, catalog, terms and conditions, customer support, perceived value, trust, security and privacy, satisfaction, and loyalty. Customer experience, satisfaction, and loyalty constructs stand out from a strategic perspective.