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Book part
Publication date: 1 March 2021

Hermann Graziano

It is proposed to build a development which illustrates and analyzes the different strategic planning that the main brands of the Hospitality Industry have written to communicate…

Abstract

It is proposed to build a development which illustrates and analyzes the different strategic planning that the main brands of the Hospitality Industry have written to communicate their new strategic direction through their Sustainability and Corporate Responsibility reports. The chapter is developed through a detail of five main brands, but it is based upon a research carried out on 17 hotel chains, in particular: AccorHotels, Best Western Hotels, Boscolo Hotels, Carlson Rezidor Hotel Group, Choice Hotel, Extended Stay America Inc, Four Seasons Hotels and Resorts, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Kempinski, La Quinta Inns & Suites, Marriott International, Meliá Hotels International S.A., NH Hotel Group, Vantage Hospitality, Wyndham Worldwide.

The reading of the CRR (Corporate Responsibility Report) has exposed that there is no homogeneity in the structure of the documents contained, both in theoretical and methodological approach: the need for the hotel chains to incorporate the themes of Responsibility and Corporate Sustainability in their business remains. The intention of the research is to offer an overview over the commitments' construction in the CRR of the hotels' chains in order to illustrate whether the corporate strategy of the CRR is lead by choices of strategic repositioning or it is the result of choices of cost rationalization. The development of the chapter focuses on the assessment of the four following points:

  1. Development of the green commitments and the Corporate Strategy

  2. Factors related to cost advantage

  3. Factors related to differentiation advantage

Development of the green commitments and the Corporate Strategy

Factors related to cost advantage

Factors related to differentiation advantage

All the information gathered and analyzed in the research come from official sources found in the Hotel Chains to assess the level of transparency of the performances achieved in relation to the commitments communicated and widespread through the CRR, the CSR reports, the Corporate Annual Report, international projects that integrate the performances and the initiatives that compose and accompany the sustainable and responsible planning that has been used, displayed or downloaded from the corporate website.

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Tourism in the Mediterranean Sea
Type: Book
ISBN: 978-1-80043-901-6

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Book part
Publication date: 30 April 2024

John C. Pruit, Carol Rambo and Amanda G. Pruit

This performance autoethnography may or may not be interpreted as a continuation of a conversation regarding the experiences of those with devalued statuses in academic settings…

Abstract

This performance autoethnography may or may not be interpreted as a continuation of a conversation regarding the experiences of those with devalued statuses in academic settings. The authors rely on “strange accounting” to consider their experiences in the academy from various standpoints: before and after promotion, before and after leaving academia. While reflecting on our past experiences, we introduce the concept of “everyday precariousness” as a way of explaining the normalization of instability, insecurity, and negative affect that is part of everyday life for those with devalued statuses in academic settings and beyond. Everyday precariousness is an embodied experience for those in vulnerable positions. Normalized exposure to risks, such as discrimination, harassment, bullying, or structural instability, produces an undercurrent of threat that permeates academic culture. Our stories of everyday precariousness span race, ethnicity, class, academic roles, and gender boundaries (among many others). Analyzing these experiences furthers previous work on the uses of strange accounting as well as the dynamics of status silencing. In the final analysis, unresisted and unabated, everyday precariousness and status silencing can lead to institutional failure and resonance disasters.

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Symbolic Interaction and Inequality
Type: Book
ISBN: 978-1-83797-689-8

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Book part
Publication date: 14 January 2019

Ilias Livanos and Orestis Papadopoulos

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The Rise of Precarious Employment in Europe
Type: Book
ISBN: 978-1-78714-587-0

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Article
Publication date: 1 February 2002

K.M. Millar, S.M. Tomkins, R.P. White and T.B. Mepham

The aim of this postal survey (n = 5,000 : 19.3 per cent response) was to evaluate attitudes to two dairy technologies, bovine somatotrophin (bST) and automatic milking systems…

953

Abstract

The aim of this postal survey (n = 5,000 : 19.3 per cent response) was to evaluate attitudes to two dairy technologies, bovine somatotrophin (bST) and automatic milking systems (AMS), as part of a wider study of the role of ethical analysis in technology assessment. The survey indicated that awareness of the technologies was associated with the respondents’ attitudes in contrasting ways. Thus, those with greater awareness of bST considered it was less acceptable (p<0.05) while those with more awareness of AMS had more positive attitudes towards it (p<0.05). The use of bST was considered to be “ethically acceptable” by only 9.1 per cent of respondents, and 59.7 per cent believed bST should not be licensed for use in the EU, whereas 38.3 per cent considered AMS use to be “ethically acceptable”. Respondents also identified labelling and animal welfare as important issues. Thus, respondents differentiated between “acceptable or unacceptable” aspects of the technologies rather than simply expressing general attitudes to biotechnologies.

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British Food Journal, vol. 104 no. 1
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 13 October 2022

Yang Yang, Lan Jiang and Yawei Wang

More hotels are beginning to embrace green practices given increasing awareness of sustainable development. The purpose of this study is to examine factors contributing to hotels’…

1041

Abstract

Purpose

More hotels are beginning to embrace green practices given increasing awareness of sustainable development. The purpose of this study is to examine factors contributing to hotels’ participation in TripAdvisor’s GreenLeaders program.

Design/methodology/approach

Based on a sample of 48,064 hotels from 328 destinations in 29 countries, the authors leverage a multi-level logit model to examine antecedents of GreenLeaders participation. A multi-level ordered logit model is then estimated to uncover factors influencing the ranking of this participation.

Findings

Empirical results indicate that hotels with a larger size, a higher class, a better online reputation, greater reliance on business travelers, fewer neighboring hotels and a more long-term-oriented culture are more apt to join the program. Online reputation factors, hotel size and the number of neighboring hotels explain GreenLeaders hotels’ rankings. A series of robustness checks reinforces the results.

Practical implications

The results shed light on green program design and promotion. These findings can help hotel practitioners identify ideal target markets and better use their organizational resources to establish green programs. Several strategies can be implemented to promote hotels’ commitment to sustainability and to encourage guests’ awareness of and involvement in green practices.

Originality/value

This study enriches knowledge of sustainable hospitality and tourism. The findings of this study also address corporate social responsibility by analyzing factors that can promote and inhibit GreenLeaders program participation. Further, as a complement to hotel- and location-specific factors, the authors scrutinize the effects of cultural features in shaping green strategies.

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International Journal of Contemporary Hospitality Management, vol. 35 no. 5
Type: Research Article
ISSN: 0959-6119

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Available. Open Access. Open Access
Article
Publication date: 15 October 2019

Sara Hofmann

Over the past decade, a growing number of institutions of higher education have added leadership studies as a formal academic program of study. In many instances, however…

58

Abstract

Over the past decade, a growing number of institutions of higher education have added leadership studies as a formal academic program of study. In many instances, however, students have not been included as partners or stakeholders in the design and delivery of leadership education, and student motivation and retention have subsequently suffered (O’Donovan, Rust, & Price, 2016). This application brief describes a new program, Student Assessment Fellows, which aimed to address these concerns by involving a small group of students in several capacities during the reshaping of a university’s leadership program. Through this program, students learned basic tenets of leadership pedagogy and educational program assessment and used both skill sets to author a proposal to restructure the existing academic program. This article reviews the development and design of the program, recommendations from the first cohort, and recommendations for other colleges and universities looking to increase student involvement in educational assessment processes.

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Journal of Leadership Education, vol. 18 no. 4
Type: Research Article
ISSN: 1552-9045

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Article
Publication date: 2 October 2017

Ra’ed Masa’deh, Omar Alananzeh, Noof Algiatheen, Rawan Ryati, Reem Albayyari and Ali Tarhini

This study aims to quantify the associations among employees’ perception of implementing green supply chain management (i.e. through seven variables, namely, internal…

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Abstract

Purpose

This study aims to quantify the associations among employees’ perception of implementing green supply chain management (i.e. through seven variables, namely, internal environmental management, green information systems, green purchasing, tourist perceptions, environmentally friendly activity, employee emotional behavior and environmental legislation) with hotel’s economic and operational performance.

Design/methodology/approach

A survey instrument is used to examine the relationships in the proposed model by using the structural equation modeling (SEM) technique. An analysis of the primary data (n = 150) collected from employees in Aqaba hotels located in Jordan is conducted to test the relationship between exogenous and endogenous constructs expressed in the proposed structural model.

Findings

The findings revealed that while green information systems, employee emotional behavior and environmental legislation affected hotels’ economic performance, internal environmental management, green purchasing, tourist perceptions and environment-friendly activity did not. Also, hotels’ economic performance positively impacted hotels’ operational performance. However, as the coefficient of determination (R²) for the endogenous research variables for economic performance and operational performance was 0.16 and 0.17, respectively, the relationships between the exogenous and endogenous constructs were not supported.

Practical implications

This study will contribute towards a better understanding of employee perceptions of implementing green supply chain management and hotel performance in Aqaba City.

Originality/value

This is the first study that adequately covers the associations among employee perception of implementing green supply chain management on hotel’s economic and operational performance in the Middle East.

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Journal of Hospitality and Tourism Technology, vol. 8 no. 3
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 24 August 2021

Shafiqul Alam, Ziaul Haq Adnan, Mohammed Abdul Baten and Surajit Bag

Globally, a myriad of floating workers is in grave jeopardy due to the ceasing of employment opportunities that resulted from the mobility restriction during the Covid-19. Despite…

853

Abstract

Purpose

Globally, a myriad of floating workers is in grave jeopardy due to the ceasing of employment opportunities that resulted from the mobility restriction during the Covid-19. Despite the global concern, developing countries have been suffering disproportionately due to the dominance of informal workers in their labour market, posing the necessity to campaign for the immediate protection of this vulnerable population. This paper analyses various dimensions of the vulnerability of urban floating workers in the context of Covid-19 in Bangladesh. In reference to International Labour Organization's (ILO) “Decent Work” concept, this paper endeavours to examine floating workers' vulnerability using the insider-outsider framework in context to Covid-19 pandemic.

Design/methodology/approach

The study was conducted in two phases. In the first phase, data were collected before the pandemic to assess the vulnerability of the informal floating workers. Later, we extended the study to the second phase during the Covid-19 pandemic to understand how pandemic affects the lives and livelihood of floating workers. In phase one, data were collected from a sample of 342 floating workers and analysed based on job security, wages, working environment, psychological wellbeing and education to understand the vulnerability of floating workers. In phase two, 20 in-depth qualitative interviews were conducted, followed by thematic analysis to explore how the pandemic affects the existing vulnerability of floating workers.

Findings

Various social protection schemes were analysed to evaluate their effectiveness in reducing the vulnerability of floating workers facing socio-economic crises. The study has found that the pandemic has multiplied the existing vulnerability of the floating workers on many fronts that include job losses, food crisis, shelter insecurity, education, social, physical and mental wellbeing. In response to the pandemic, the Government stimulus packages and Non-government Covid-19 initiatives lack the appropriate system, magnitude, and focus on protecting the floating workers in Bangladesh.

Practical implications

This paper outlines various short-term interventions and long-term policy prescriptions to safeguard floating workers' lives and livelihood from the ongoing Corona pandemic and unforeseen uncertainties.

Originality/value

This paper is the first of its kind that aims at understanding the vulnerability of this significant workforce in Bangladesh, taking the whole picture of Government and Non-government initiatives during Covid-19.

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Benchmarking: An International Journal, vol. 29 no. 5
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 11 February 2025

Marta Jacob, Mónica Martínez-Gómez, Carmen Florido and Aldric Vives

A study was conducted in Gran Canaria to analyse the driving factors that lead to higher loyalty amongst tourists staying in green hotels.

24

Abstract

Purpose

A study was conducted in Gran Canaria to analyse the driving factors that lead to higher loyalty amongst tourists staying in green hotels.

Design/methodology/approach

A conceptual model was designed to assess whether circular preferences and behaviour amongst guests (at home/in the hotel) and a hotel’s environmental policy affect guest loyalty to green hotels. A survey in hotels collected 211 responses. A new conceptualisation of the loyalty to green hotels construct was defined.

Findings

The model detects key success predictors and connects them to different measures to improve performance in terms of circular hotel practices. This paper identifies tourist segments with more pro-circular behaviour and the highest loyalty levels to green hotels and uses a multi-group analysis by partial least squares to assess the moderation of control variables for the proposed theoretical model, identifying segments with more pro-circular behaviour and loyalty levels to green hotels.

Practical implications

This study determines tourism segments with higher loyalty to green hotels by analysing commitment levels across market segments. The findings help eco-friendly hotels design plans to attract and retain guests that are environmentally aware and evaluate their acceptance of circular behaviour. Insights also support revenue strategies to encourage repeat business.

Originality/value

The study enhances research on tourists’ circular behaviour by focusing on island destinations, bridging a gap from continental studies. It highlights 3R-based practices, explores factors like gender, age, booking channel, board and traveller type that influence pro-circular behaviour and offers insights for destination management organizations and hotel marketers to attract long-term sustainable demand.

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Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 27 August 2024

Elyria Kemp, Xingyi Zhang, Millicent Njeri and Kim Williams

Music and sound have been used pervasively to enhance the tourism and hospitality experience. Incorporating music into a brand’s identity has the potential to influence consumer…

120

Abstract

Purpose

Music and sound have been used pervasively to enhance the tourism and hospitality experience. Incorporating music into a brand’s identity has the potential to influence consumer perceptions and decision-making. This study aims to identify how sonic branding influences consumer attitudes and engagement patterns with hotel brands by using feelings as information theory and applying the effects of music on neurochemical phenomena in the brain. It also explores how sonic branding differentially influences the decision-making of consumer segments.

Design/methodology/approach

Experimental studies are used to examine how sonic brands influence consumer perceptions and engagement tendencies. Study 1 (n = 92) adopts a single-factor experimental design to investigate the main effects of sonic branding (presence vs absence) on customers’ responses. Study 2 (n = 204) uses a 2 (sonic branding: present vs. absent) × 2 (purpose of travel: leisure vs business) design to examine the interaction effects. Participants were recruited through Prolific.

Findings

Results indicate that the use of sonic branding increases engagement tendencies for a hotel brand. In addition, sonic branding interacted with the purpose of travel such that business travelers exhibited more favorable attitudes and higher engagement tendencies toward a hotel brand than leisure travelers when a sonic brand was used.

Originality/value

Given the proliferation of audio-centric environments, this research provides insight into how tourism and hospitality brands can engage and connect with customers by developing sonic brands that can be used throughout the customer journey.

研究目的

音乐和声音被广泛用于提升旅游和酒店体验。将音乐融入品牌的身份有可能影响消费者的感知和决策。本研究旨在通过使用感觉作为信息理论和应用音乐对大脑神经化学现象的影响, 识别声音品牌如何影响消费者对酒店品牌的态度和参与模式。它还探讨了声音品牌如何对不同消费者群体的决策产生差异化影响。

设计/方法/途径

采用实验研究来检验声音品牌如何影响消费者的感知和参与倾向。研究1(n = 92)采用单因素实验设计, 调查声音品牌(有 vs. 无)对客户反应的主要影响。研究2(n = 204)采用2(声音品牌:有 vs. 无)× 2(旅行目的:休闲 vs. 商务)设计, 检验交互效应。参与者通过Prolific平台招募。

研究结果

结果表明, 使用声音品牌会增加消费者对酒店品牌的参与倾向。此外, 声音品牌与旅行目的的交互作用表明, 当使用声音品牌时, 商务旅行者比休闲旅行者对酒店品牌表现出更有利的态度和更高的参与倾向。

原创性

鉴于音频中心环境的普及, 本研究提供了旅游和酒店品牌如何通过开发声音品牌在整个客户旅程中与客户互动和联系的见解。

Objetivo

La música y el sonido se han utilizado de forma generalizada para mejorar la experiencia del turismo y la hostelería. La incorporación de la música a la identidad de una marca tiene el potencial de influir en las percepciones y la toma de decisiones de los consumidores. Este estudio pretende identificar cómo influye la marca sonora (o audio branding) en las actitudes de los consumidores y en sus patrones de compromiso con las marcas hoteleras utilizando los sentimientos como teoría de la información y aplicando los efectos de la música en los fenómenos neuroquímicos del cerebro. También explora cómo influye diferencialmente la marca sonora en la toma de decisiones de los segmentos de consumidores.

Diseño/metodología/enfoque

Se emplean estudios experimentales para examinar cómo influyen las marcas sónicas en las percepciones y las tendencias de compromiso de los consumidores. El estudio 1 (N = 92) adopta un diseño experimental de factor único para investigar los efectos principales de la marca sonora (presencia frente a ausencia) en las respuestas de los clientes. El estudio 2 (N = 204) utiliza un diseño 2 (marca sonora: presente frente a ausente) × 2 (Objetivo del viaje: ocio frente a negocios) para examinar los efectos de interacción. Los participantes fueron reclutados a través de Prolific.

Resultados

Los resultados indican que el uso de la marca sonora aumenta las tendencias de compromiso con una marca hotelera. Además, la marca sonora interactuó con el objetivo del viaje de forma que los viajeros de negocios mostraron actitudes más favorables y mayores tendencias de compromiso hacia una marca hotelera que los viajeros de ocio cuando se utilizó una marca sonora.

Originalidad

Dada la proliferación de entornos audiocéntricos, esta investigación ofrece una visión de cómo las marcas turísticas y de hostelería pueden captar la atención de los clientes y conectar con ellos desarrollando marcas sonoras que puedan utilizarse a lo largo de todo el viaje del cliente.

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