Abhigyan Sarkar, Juhi Gahlot Sarkar and K.S. Venu Gopal Rao
The purpose of this qualitative study is to explore the antecedents and consequences of hospital brand attachment and associated intervening factors amongst patients and…
Abstract
Purpose
The purpose of this qualitative study is to explore the antecedents and consequences of hospital brand attachment and associated intervening factors amongst patients and attendants in the context of the emerging Indian market where the hospital industry has a heterogeneous structure consisting of state-owned and private hospitals.
Design/methodology/approach
Semi-structured in-depth interviews were conducted to collect data. Data were coded using the grounded theory method to explore and validate interrelationships between the constructs that emerged.
Findings
Based on the data analysis, a grounded theory framework has been developed, which recognizes hospital brand attachment as the central construct, and depicts its related antecedents, consequences and intervening or moderating factors.
Originality/value
The study contributes to the existing body of healthcare marketing research by having discovered actionable antecedents of hospital brand attachment that could help healthcare marketers in emerging markets to formulate branding strategies that strengthen the patient–hospital brand attachment relationships. Based on the concepts explored in this qualitative study, it has been put forth that the concept of brand love or brand attachment that is well-researched in the case of general consumer brands is also applicable in the case of hospital brands, without ignoring the specific idiosyncrasies of the hospital industry.
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Gopal Venkata Vajjhala and K.S. Venu Gopal Rao
Zyne is a mid-sized Delhi-based firm engaged in the home linen business under the company’s brand name. Raman was the Managing Director of Zyne. In 2019, Prashanth the head of the…
Abstract
Case overview/synopsis
Zyne is a mid-sized Delhi-based firm engaged in the home linen business under the company’s brand name. Raman was the Managing Director of Zyne. In 2019, Prashanth the head of the second-best region (West) quit abruptly without grooming a successor. Prashanth’s team consisted of greenhorn executives whom he recruited from colleges. Raman has options of selecting a replacement for Prashanth from within the organization. Two candidates are in the reckoning, namely, Amit and Neha. Amit was 48 years old, a veteran in the business and associated with the Zyne group for over 15 years. He was a top sales performer in the Central region and was interested in relocating to the West. Twenty-seven-year-old Neha was industrious, talented and creative. Within three years of joining Zyne, she had proven herself as a go-getter with remarkable ability to develop strong channel partner relations. Raman had to decide whom to select from among the two or go for an outsider from the industry. Raman has to contend with selection issues related to insider vs an outsider. If one of the internal candidates is chosen how could he motivate the other to continue to perform and deliver? The case focuses on the challenges of recruitment of a Sales Manager (SM) in a small home furnishing business. Use of competency framing to validate the candidates is the high point of the case
Learning objectives
By the end of case discussion participants should be able to understand the following: differentiate skills required in a sales leadership role as compared to that of a sales executive; evaluate the pros and cons of internal promotions versus hiring an outsider; apply the concept of competency framework to evaluate different candidates vying for the same position; and understand how a candidate not selected for the position understands the reasons thereof to enable improvements.
Complexity academic level
Started in 2010, Zyne Furnishings headquartered at Delhi, was in the business of selling home furnishings. Raman, a second-generation entrepreneur was Zyne’s Managing Partner. With help from his father Rajesh Gupta, Raman worked toward expanding Zyne’s business operations in India. Raman was facing a challenge because of the abrupt resignation of Prashanth, the Western Region SM. Prashant had done well in the region and assiduously built Zyne brand’s presence there. As Raman pondered over the ways of filling up the SM position, questions confronted him for which he did not have immediate answers. He had 30 days in which a replacement must be finalized. Raman looked at the file containing the applications of the two internal candidates, namely, Amit (Southern region) and Neha (Western region) who had applied for the position. What evaluation process should he adopt to ensure an objective assessment is done before deciding on which of the two candidates fit the bill? Given that it was the first week of January 2020 and the year-end targets had to be met by March, Raman knew time was running out. He had to take a quick call. Use of competency mapping to evaluate candidates is a high point of the case. This case can be used to enhance the participants understanding of the challenges of identifying the right candidate for a senior position and weigh the pros and cons associated with the selection. Motivating the rejected internal candidate through the procedural justice system adds value to the case.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 8: Marketing.
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K. Venu, N. Subramanyan and K.S.G. Doss
In a critical range of concentrations of chloride ions in sodium hydroxide solutions, mild steel can be anodically polarised, but the polarised state cannot be maintained. It is…
Abstract
In a critical range of concentrations of chloride ions in sodium hydroxide solutions, mild steel can be anodically polarised, but the polarised state cannot be maintained. It is, however, found that the polarised state can be restored by cutting off the current for a minimum amount of time or by substituting a purely inhibitive solution for the original corrosive solution. The anodic potential accelerates the depassivation caused by chloride ions. It has been observed that cathodic polarisation is only as effective as interruption of the anodic current in restoring the polarised state. The results are discussed in relation to the occurrence of depassivation at a few random spots, and the significance of the results is pointed out from the point of view of the technique for finding out the corrosive or inhibitive character of an environment.
Elizabeth Mansfield, Onil Bhattacharyya, Jennifer Christian, Gary Naglie, Vicky Steriopoulos and Fiona Webster
Canada’s primary care system has been described as “a culture of pilot projects” with little evidence of converting successful initiatives into funded, permanent programs or…
Abstract
Purpose
Canada’s primary care system has been described as “a culture of pilot projects” with little evidence of converting successful initiatives into funded, permanent programs or sharing project outcomes and insights across jurisdictions. Health services pilot projects are advocated as an effective strategy for identifying promising models of care and building integrated care partnerships in local settings. In the qualitative study reported here, the purpose of this paper is to investigate the strengths and challenges of this approach.
Design/methodology/approach
Semi-structured interviews were conducted with 34 primary care physicians who discussed their experiences as pilot project leads. Following thematic analysis methods, broad system issues were captured as well as individual project information.
Findings
While participants often portrayed themselves as advocates for vulnerable patients, mobilizing healthcare organizations and providers to support new models of care was discussed as challenging. Competition between local healthcare providers and initiatives could impact pilot project success. Participants also reported tensions between their clinical, project management and research roles with additional time demands and skill requirements interfering with the work of implementing and evaluating service innovations.
Originality/value
Study findings highlight the complexity of pilot project implementation, which encompasses physician commitment to addressing care for vulnerable populations through to the need for additional skill set requirements and the impact of local project environments. The current pilot project approach could be strengthened by including more multidisciplinary collaboration and providing infrastructure supports to enhance the design, implementation and evaluation of health services improvement initiatives.
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Case Studies generally ask: (1) What accounts for the success/failure of this real‐life “Case” (Corporation, Government or Organization)?; (2) How can we transport the lessons…
Abstract
Case Studies generally ask: (1) What accounts for the success/failure of this real‐life “Case” (Corporation, Government or Organization)?; (2) How can we transport the lessons learned across time and space?; (3) What immediate/eventual issue/objective(s) should the “Case” pursue to enhance its survival/success; and How? The student is graded on the Case Study on the force of his/her reasoning and arguments, two diametrically‐opposite action plans both scoring “A”. But which one should the CEO implement? Why? Are there minimal criteria that any Case Study of management should fulfill? The raison d etre of management is the pre‐committing of scarce resources for unknown/unknowable results (e.g., market share, mind share), which are generated by interactions of variables and/or participants. Does the Case Study identify the cogent interactions; does it suggest how to allocate resources to achieve pre‐specified results? This Case Study has been checked by the corporation for accuracy. Westructure the narrative by systems theory which provides a framework to assess what the company has achieved, and to formulate what it should do to improve its chances of survival/success. The theory is buttressed by illustrations of systems approach to complexity, ranging from Apollo lunar landing to the $91‐billion IT Services Company, IBM. According to National Association of Software and Services Companies (NASSCOM), IT exports rose 30.5 percent to $12.5 billion in Fiscal Year 2003‐04 ending on March 31, 2004 from $9.6 billion in Fiscal 2002‐03. Indian exports totaled $52.72 billion in 2003‐04. Applying the growth in the first five months, we estimate the total exports in 2003‐04 at $54.8 billion. The IT exports contributed 18.2 per cent in 2002‐03, rising to 22.8 percent in 2003‐04.
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Neha Chhabra Roy and Sreeleakha P.
This study addresses the ever-increasing cyber risks confronting the global banking sector, particularly in India, amid rapid technological advancements. The purpose of this study…
Abstract
Purpose
This study addresses the ever-increasing cyber risks confronting the global banking sector, particularly in India, amid rapid technological advancements. The purpose of this study is to de velop an innovative cyber fraud (CF) response system that effectively controls cyber threats, prioritizes fraud, detects early warning signs (EWS) and suggests mitigation measures.
Design/methodology/approach
The methodology involves a detailed literature review on fraud identification, assessment methods, prevention techniques and a theoretical model for fraud prevention. Machine learning-based data analysis, using self-organizing maps, is used to assess the severity of CF dynamically and in real-time.
Findings
Findings reveal the multifaceted nature of CF, emphasizing the need for tailored control measures and a shift from reactive to proactive mitigation. The study introduces a paradigm shift by viewing each CF as a unique “fraud event,” incorporating EWS as a proactive intervention. This innovative approach distinguishes the study, allowing for the efficient prioritization of CFs.
Practical implications
The practical implications of such a study lie in its potential to enhance the banking sector’s resilience to cyber threats, safeguarding stability, reputation and overall risk management.
Originality/value
The originality stems from proposing a comprehensive framework that combines machine learning, EWS and a proactive mitigation model, addressing critical gaps in existing cyber security systems.
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The maritime industry is the transport mode that contributes most to air pollution. The International Maritime Organization (IMO) identified the reduction of air pollution by…
Abstract
Purpose
The maritime industry is the transport mode that contributes most to air pollution. The International Maritime Organization (IMO) identified the reduction of air pollution by ships as a crucial issue. Since 1 January 2020, ships have had to adopt strategies and new technologies to eliminate air pollution. However, ship compliance with nitrate oxide (NOx) emission restrictions is more challenging. This paper aims to identify shipowners' challenges in investing in new technologies.
Design/methodology/approach
This paper applied a hybrid methodology combining a survey, a balanced scorecard and fuzzy analytic hierarchy process (F-AHP) to identify and evaluate constraints and weights in investment decision-making for NOx technologies. A survey was carried out to validate constraints.
Findings
A survey was carried out, representing 5.1% of Greek-owned ships by deadweight capacity. The findings provide a weighted list of seven crucial technical and economic constraints faced by ship operators. The constraints vary from ship retrofit expenditure to crew training and waste management. Additionally, NOx emission technologies were compared. It was found that liquefied natural gas is the preferred investment option for the survey participants compared with selective catalytic reduction, exhaust gas recirculation and batteries.
Originality/value
Several studies have dealt with the individual technical feasibility of NOx reduction technologies. However, apart from technical feasibility for a shipowner, the selection of a NOx technology has several managerial and safety risks. Therefore, the originality of this paper is to reveal those constraints that have a higher weight on shipowners. With this cost-benefit approach, investment challenges for ship operators are revealed. Policymakers can benefit from the results of the employed methodology.
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Sam Solaimani, Jack van der Veen, Durward K. Sobek II, Erdogan Gulyaz and Venu Venugopal
Increasingly, a firm’s innovation capability has become one of the key frontiers of competitive advantage. The Lean philosophy has a well-proven reputation for its focus on…
Abstract
Purpose
Increasingly, a firm’s innovation capability has become one of the key frontiers of competitive advantage. The Lean philosophy has a well-proven reputation for its focus on process efficiency and effectiveness, and therefore, is often applied in various areas of innovation. Such wide and ever-increasing applicability also has resulted in an incoherent corpus of literature on Lean innovation. The purpose of this paper is to conceptualize an integrative view on Lean innovation management.
Design/methodology/approach
Based on a systematic literature review, the key Lean principles and practices useful in the context of innovation management are identified and synthesized into an all-inclusive framework. By means of three illustrative cases (i.e. public hospital, electronics company and avionics manufacturer), this paper elaborates on how the proposed framework can be applied.
Findings
A total of 88 publications are analyzed, leading to 34 Lean principles and practices relevant to innovation management, which are further integrated into a comprehensive model, dubbed the “Leanovation” framework.
Originality/value
This study is the first attempt to advance the understanding of various interrelated and interdependent components of Lean innovation management in a holistic way.
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Mohammed Alawi Al-sakkaf, Waled Ahmed Al-Attas, Nasser Khalufi and Mohsen Ali Murshid
Green tourism and ecotourism have close meanings focusing on environmental factors and are sometimes related to rural tourism in general or a type of ecotourism itself. These…
Abstract
Green tourism and ecotourism have close meanings focusing on environmental factors and are sometimes related to rural tourism in general or a type of ecotourism itself. These forms emerged due to the concerns to protect the environment, and greater consideration has been given to tourism development and the notion that it should be approached carefully in light of recognizing its impacts.
The thematic concepts of green and responsible tourism raised questions about the definitions of both notions and their nexus of sustainability. Thus, the current chapter looks for an overview to understand green and responsible tourism, their emerging, definitions, practices and their role in the current scenario in the post-pandemic era.
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Emine Yağız Gürbüz, Halil İbrahim Variyenli, Adnan Sözen, Ataollah Khanlari and Mert Ökten
Heat exchangers (HEXs) are extensively used in many applications such as heating and cooling systems. To increase the thermal performance of HEXs, nano-sized particles could be…
Abstract
Purpose
Heat exchangers (HEXs) are extensively used in many applications such as heating and cooling systems. To increase the thermal performance of HEXs, nano-sized particles could be added to the base working fluid which can improve the thermophysical properties of the fluid. In addition, further improvement in the thermal performance of nanofluids can be obtained by using two or more different nanoparticles which are known as hybrid nanofluids. This paper aims to improve the thermal efficiency of U-type tubular HEX (THEX) by using CuO-Al2O3/water hybrid nanofluid.
Design/methodology/approach
Numerical simulation has been used to model THEX with various configurations. Also, CuO-Al2O3/water hybrid nanofluid has been experimented in THEX in two various modes including parallel (PTHEX) and counter flow (CTHEX) regarding to the numerical findings. Hybrid nanofluids have been prepared in two particle concentrations and compared with CuO/water nanofluid at the same concentrations and also with water.
Findings
The numerical simulation results showed that adding fins and also using hybrid nanofluid can increase heat transfer rate in HEX. However, adding fins cannot be a good option in U-type THEX with lower diameter because it increases pressure drop notably. Experimental results of this work illustrated that using Al2O3-CuO/water hybrid nanofluid in the THEX improved thermal performance significantly. Maximum enhancement in overall heat transfer coefficient of THEX by using CuO-Al2O3/water nanofluid in 0.5% and 1% concentrations achieved as 9.5% and 12%, respectively.
Originality/value
The obtained findings of the study showed the positive effects of using hybrid type nanofluid in comparison with single type nanofluid. In this study, numerical and experimental analysis have been conducted to investigate the effect of using hybrid type nanofluid in U-type HEX. The obtained results exhibited successful utilization of CuO-Al2O3/water hybrid type nanofluid in HEX. Moreover, it was observed that thermal performance analysis of the nanofluids without any experiment can be done by using numerical method.