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Book part
Publication date: 12 December 2024

Vilde Haugrønning and Ingrid Haugsrud

This chapter explores the influence of gender on clothing consumption and the impact on differences in clothing volumes between men and women. Based on a qualitative and…

Abstract

This chapter explores the influence of gender on clothing consumption and the impact on differences in clothing volumes between men and women. Based on a qualitative and quantitative wardrobe study, we employ Schatzki’s (2002) social ontology of practice combined with Butler’s (1990) gender performance concept to examine the relationship between gender and clothing consumption in 15 households in Norway. The findings show that women had on average 497 items and the men had 258 items, and the main difference between male and female wardrobes was due to the number of items per occasion. These findings highlights the complexities and tensions faced by women in navigating clothing norms and maintaining a balance in the practice of dressing between appropriate dress, feminine expressions and having an ideal and more sustainable wardrobe. This chapter contributes to a better understanding of the interplay between occasions and gender dynamics that shape clothing consumption patterns. Moreover, it illustrates the potential of ‘occasion’ as an analytical concept and the implications of gender in clothing consumption, challenging the prevailing studies on clothing and fashion that often overlook the nuanced practices and actions that influence clothing volumes.

Details

Consumers and Consumption in Comparison
Type: Book
ISBN: 978-1-83549-315-1

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Book part
Publication date: 14 November 2012

Abstract

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The Impact of HIV/AIDS on Education Worldwide
Type: Book
ISBN: 978-1-78190-233-2

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Article
Publication date: 31 August 2012

B. Franchini, R. Poínhos, K. Klepp and M.D.V. de Almeida

This paper's aim is to assess vegetable soup intake and its contribution to total vegetable intake among mothers of Portuguese schoolchildren as well as to examine the association…

257

Abstract

Purpose

This paper's aim is to assess vegetable soup intake and its contribution to total vegetable intake among mothers of Portuguese schoolchildren as well as to examine the association between relative vegetable soup intake and sociodemographic characteristics.

Design/methodology/approach

A cross‐sectional survey was carried out in Portugal as part of the Pro Children study. In total 1,673 women, mothers of 11‐13 year old children, took part in the study. The vegetable intake and sociodemographic characteristics were collected with a self‐administered questionnaire in which a precoded 24‐hour recall was applied. The analysed sociodemographic characteristics were the number of people and composition of household, educational level, social class and region of residence. The associations between preferential or exclusive consumer mothers of vegetable soup (i.e. ≥50 per cent of total vegetable intake) and sociodemographic characteristics were analysed by a logistic regression model.

Findings

The mean intake of vegetable soup was 76.1 g/d and its contribution to total vegetable intake was approximately 45 per cent. The percentage of mothers that were preferential or exclusive consumers of vegetable soup was 41 per cent. Preferential or exclusive vegetable soup intake was less likely among mothers when the number of people in the household was less than four (vs 4; OR: 0.734, 95 per cent CI: 0.577‐0.934) and that did not live with their spouse/partner (OR: 0.617, 95 per cent CI: 0.424‐0.878).

Originality/value

The paper focuses on the consumption of vegetable soup, a traditional culinary preparation among Portuguese people. Also, it identifies factors associated with its consumption.

Details

British Food Journal, vol. 114 no. 9
Type: Research Article
ISSN: 0007-070X

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Book part
Publication date: 13 December 2021

Heike Derwanz

Buying secondhand clothing is not only interesting for consumers wanting to save money but also for sustainable clothing enthusiasts. It is now among a number of consumption…

Abstract

Buying secondhand clothing is not only interesting for consumers wanting to save money but also for sustainable clothing enthusiasts. It is now among a number of consumption practices which slow down fast fashion production while saving 10 to 20 times the energy (Fletcher, 2008, p. 100). While most of the recent scholarly work focuses on secondhand consumers (Bianchi & Birtwistle, 2010; Franklin, 2011; Norum, 2015), this paper aims to examine business activities. This perspective from economic anthropology enhances understandings of secondhand clothing, as research to-date has tended to neglect the semiotic function of clothing while underlining exchanges. To gain insight into the dynamics of the sector in Germany today, two businesses from Hamburg have been ethnographically examined by the author since 2014. This study outlines their work practices and explains the development of this high-end segment of the market from the 1970s until the digital age. For businesses, the digitalization of the trade has had massive effects on their business practice because it seems to solve inherent problems connected to the selling of pre-owned clothing. I argue that the digitalization did not only promote acceptance of buying secondhand clothing in Germany but also the emergence of new businesses models.

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Infrastructure, Morality, Food and Clothing, and New Developments in Latin America
Type: Book
ISBN: 978-1-80117-434-3

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Article
Publication date: 28 October 2013

Amanda Nascimento and Giovanna Fiates

The purpose of this paper is to investigate television viewing habits of children from low-income families, their consumption of fruits, vegetables and snacks, as well as their…

398

Abstract

Purpose

The purpose of this paper is to investigate television viewing habits of children from low-income families, their consumption of fruits, vegetables and snacks, as well as their spending habits.

Design/methodology/approach

11 focus groups were conducted with 54 public school students aged seven to ten years, divided by sex and age. Transcription of the discussions was processed by content analysis. Family income was indirectly assessed through classification of parents' occupations.

Findings

The habit of watching television was very present in the students' routines, as was eating in front of the television set. Eating fruits and vegetables was a habit, but frequent consumption of snack foods was also reported. Students had money of their own to spend independently and did it mostly on snacks. Parental interference over their habits was not perceived by the students. Television watching was a regular activity not only for the children, but also for their families. Even though research design could not establish a causal relationship, consumption and acquisition of unhealthy food items was routine, as well as watching television.

Research limitations/implications

Results are of local nature and findings may differ from those of other regions or countries. Also, students were conveniently selected, and as volunteers they may have been more likely to have an interest in matters related to nutrition, or could have misreported their eating behaviours to be more socially desirable than they actually were.

Originality/value

Qualitative investigation regarding television viewing habits, food choices and purchases of Brazilian low-income children.

Details

Nutrition & Food Science, vol. 43 no. 6
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 24 February 2021

Susana C. Silva, Ana Santos, Paulo Duarte and Božidar Vlačić

Second-hand clothing (SHC) has kindled a growing interest among researchers and practitioners. However, despite all the benefits that this market presents, consumer adherence…

7988

Abstract

Purpose

Second-hand clothing (SHC) has kindled a growing interest among researchers and practitioners. However, despite all the benefits that this market presents, consumer adherence still has considerable room for improvement. Several studies have explored the main motivations that lead consumers to buy second-hand clothes (SHCs), but few have focused on the factors that prevent consumers from adopting this consumption behavior. Hence, this study aims to identify barriers through the differences in the perception of experienced and inexperienced consumers in SHC purchases.

Design/methodology/approach

Data collected through an online questionnaire from 127 cases were analyzed using means comparison and binomial logistic regression.

Findings

The findings of this study revealed that having previous experience in purchasing SHCs influences consumers' perception of the barriers. The results also indicate that social embarrassment is the factor that most negatively influences the purchase of SHCs, as well as the consumers' lack of knowledge regarding the available channels.

Originality/value

Considering the importance of the SHC market and its potential, this study reveals what motivates and at the same time prevents consumers from acquiring SHCs. Original findings regarding the importance of channel familiarity and social embarrassment assist companies in defining their marketing strategies and enhancing the consumer experience in the purchase of SHCs.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 6
Type: Research Article
ISSN: 0959-0552

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Book part
Publication date: 3 October 2023

Abstract

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Youth Development in South Africa: Harnessing the Demographic Dividend
Type: Book
ISBN: 978-1-83753-409-8

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Article
Publication date: 20 March 2023

Annu Kumari and Noopur Anand

Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings…

312

Abstract

Purpose

Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings anymore. By taking clue from existing literature, this study aims to identify clothing preferences and problems related to ready-made plus-size clothing in India. Although many past literature pointed out about poorly fitted and size unavailability issues worldwide, very few of them addressed about clothing style preferences.

Design/methodology/approach

A self-administered close-ended questionnaire was used to answer a set of objectives. A pilot study with 40 plus-size women was carried out to check the reliability and validity of the instrument. Four hundred subject's data were gathered from six Indian cities with a purpose of varied geographical importance. Statistical tests like binomial distribution was used to analyze fit-related problems of 12 bodily sites such as shoulder, upper arm, lower arm, bust, waist, stomach, abdomen, hip, thigh, lower leg, armhole and elbow, and frequency charts were used to examine Likert scale data of sizing problems. The choices of 12 clothing styles were mapped through four factors which affect the purchasing decision of a plus-size woman.

Findings

Poor-fitted clothes at 10 body sites out of the 12 reflected about the fit aspect of plus-size clothing in India. Findings associated to sizing issues like unavailability of trendy clothes in appropriate sizes, which also adorn Indian curvy figure, shows synonymy to the worldwide researcher's findings related to sizing chaos. Classic silhouettes like Straight Indian kurti, A-line dresses and regular-fit trousers were majorly preferred by women. Hiding body bulges was mostly preferred while purchasing loose-fitted garments, and fitted garments were preferred only if these suits to the curvy body proportion. Appropriate fit and size availability are always a prime requisite for this class of women.

Originality/value

The outcomes of research will help Indian retailers/manufacturers to update their patterns in order to provide desired fit. In this lacuna of standard size chart, the study will add value in the development of Indian plus-size women's size chart. The factor mapping with clothing preferences will be useful to reduce rejections and inventories.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 27 no. 6
Type: Research Article
ISSN: 1361-2026

Keywords

Available. Open Access. Open Access
Article
Publication date: 25 May 2021

Maarit Aakko and Kirsi Niinimäki

Extending the active lifetimes of garments by producing better quality is a widely discussed strategy for reducing environmental impacts of the garment industry. While quality is…

22286

Abstract

Purpose

Extending the active lifetimes of garments by producing better quality is a widely discussed strategy for reducing environmental impacts of the garment industry. While quality is an important aspect of clothing, the concept of quality is ambiguous, and, moreover, consumers may perceive quality in individual ways. Therefore, it is important to deepen the general understanding regarding the quality of clothing.

Design/methodology/approach

This paper presents an integrated literature review of the recent discussion of perceived quality of clothing and of the links between quality and clothing lifetimes; 47 selected articles and other literature obtained primarily through fashion/clothing/apparel journals were included in this review.

Findings

The main ideas from the articles are thematized into the following sections: the process of assessment, levels involved in assessment, multidimensional cues of assessment, and quality and clothing use times. The paper highlights that perceiving quality is a process guided by both expectations and experience, and assembles the various aspects into a conceptual map that depicts the connections between the conceptual levels involved in assessing quality. It also illustrates connections between quality and clothing use times.

Research limitations/implications

This paper focused on perceived quality on a conceptual level. Further studies could examine and establish deeper links between quality, sustainability and garment lifespans.

Originality/value

The study draws together studies on perceived quality, presenting the foundational literature and key concepts of quality of clothing. It summarizes them in a conceptual map that may help visualize various aspects affecting the assessment of quality and deepen the general understanding of the quality of garments.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 26 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 4 July 2023

Kian Yeik Koay, Man Lai Cheung, Hui Shan Lom and Wilson Ka Shing Leung

This study aims to investigate the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for second-hand clothing…

1146

Abstract

Purpose

This study aims to investigate the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for second-hand clothing (SHC) based on perceived risk theory.

Design/methodology/approach

A survey method is used to collect data from consumers, and the final valid sample comprises 290 respondents. Partial least squares structural equation modelling (PLS-SEM) and PROCESS macro are used to analyse the data.

Findings

The results reveal that aesthetic risk moderates the negative influence of sanitary risk on purchase intention, such that the negative influence is stronger when aesthetic risk is high. In addition, the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for SHC is found to be significant. That is, the negative influence of sanitary risk on purchase intention is strongest when both aesthetic risk and psychological risk are high.

Originality/value

Previous studies have only examined the direct effect of perceived risk on consumers' purchase intention for SHC. This study contributes to perceived risk theory by examining the joint moderating effect of aesthetic risk and psychological risk on the relationship between sanitary risk and purchase intention in the context of SHC.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 28 no. 2
Type: Research Article
ISSN: 1361-2026

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