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Article
Publication date: 23 May 2008

Károly Balaton

The purpose of this paper is to describe the strategies of enterprises located in Hungary parallel with joining the European Union and to evaluate the preparation of firms for the…

347

Abstract

Purpose

The purpose of this paper is to describe the strategies of enterprises located in Hungary parallel with joining the European Union and to evaluate the preparation of firms for the competitive conditions within the EU.

Design/methodology/approach

The paper is based on a questionnaire survey including 301 enterprises. Top managers of medium sized and large enterprises answered the questions. Data were analysed by using mathematical and statistical methods, among them factor and cluster analysis. The paper discusses enterprise strategy by taking into account environmental conditions and internal characteristics of firms.

Findings

The paper deals with both content and process characteristics of strategies. Attention is devoted to issues like strategic alliances, mergers and acquisitions, research and development, corporate governance.

Research limitations/implications

Small enterprises are hardly represented in the sample. Emphasis is laid on the formalised systems of strategy development. Informal strategic processes are not analysed in detail.

Practical implications

The paper provides valuable information for evaluating the progress of Hungarian enterprises within the EU. Comparison with experiences in countries joining the EU parallel with Hungary may provide lessons for managers of Hungarian companies to improve their competitive position.

Originality/value

The paper relies on data from a large number of Hungarian enterprises. The conclusions may be useful for researchers interested in studying strategies of enterprises in transforming economies and also for practising managers in central and eastern Europe.

Details

Competitiveness Review: An International Business Journal, vol. 18 no. 1/2
Type: Research Article
ISSN: 1059-5422

Keywords

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Article
Publication date: 23 May 2008

Attila Chikan

522

Abstract

Details

Competitiveness Review: An International Business Journal, vol. 18 no. 1/2
Type: Research Article
ISSN: 1059-5422

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Article
Publication date: 1 January 1973

Andrew Gross and László Szabó

Discusses various aspects of market research in Eastern Europe, with special emphasis on the Hungarian experience under the New Economic Mechanism. Attempts to show how the manner…

8312

Abstract

Discusses various aspects of market research in Eastern Europe, with special emphasis on the Hungarian experience under the New Economic Mechanism. Attempts to show how the manner in which various sources of information can and should be utilized. Highlights differences and similarities between methodology of marketing employed in the East and the West. Presents a cross‐section of case studies to illustrate market research carried out. Suggests that marketing research is an important function in Eastern Europe.

Details

European Journal of Marketing, vol. 7 no. 1
Type: Research Article
ISSN: 0309-0566

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