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Small businesses account for over 90 per cent of business establishments in the United Kingdom and a similar proportion of Barclays Bank's corporate customer base. Until recently, they had been dealt with individually, the marketing built around customers rather than a particular product. This article looks at events which led to an emphasis being placed on this sector and the use of research in the marketing process.

This study examines the interactive effects of work values and organisational commitment on localisation.

This study draws on human capital theory, and reports on a survey of 200 expatriate managers working in Qatar.

We find that localisation is negatively associated with work values and positively associated with organisational commitment. Furthermore, work values appear to influence organisational commitment.

Despite a surfeit of literature on localisation of human resources, few studies previously have explored its relationship with work values and organisational commitment. This chapter presents empirical research on the issue from Qatar, a country in a region which remains under-researched in the literature.