Justin F. McManus, Sergio W. Carvalho and Valerie Trifts
This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers.
Abstract
Purpose
This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers.
Design/methodology/approach
The authors used a quantitative approach consisting of within-subjects (Study 1) and between-subjects (Study 2) experimental designs. Mediation analyses were tested using OLS regression with the MEMORE and PROCESS macros.
Findings
Findings suggest increases in brand excitement and sincerity to be related to differences in positive affect evoked by favorable and unfavorable brands; decreases in brand sincerity to be related to differences in negative affect between favorable and unfavorable brands (Study 1); brand competence and excitement to be related to the relationship between brand favorability and self-brand connection; and brand competence and excitement to best distinguish favorable brands from unfavorable brands (Study 2).
Originality/value
These results support the importance of brand personality traits that are considered to be universally positive and provide managers with an initial roadmap for which brand personality traits should be prioritized when communicating with consumers.
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Umair Ghori and Tarisa K. Yasin
International humanitarian law (IHL) is struggling to catch up with military technological development. The international community is increasingly alarmed at the prospect of…
Abstract
International humanitarian law (IHL) is struggling to catch up with military technological development. The international community is increasingly alarmed at the prospect of lethal autonomous weapon systems (LAWS) operating without a human interface. The international community’s concern with autonomous enabling technology in weapon systems is whether weapon systems with the ability to identify, select, and attack military targets with little to no human control can comply with existing IHL rules and be morally and ethically acceptable.
This chapter explores an expanded concept of social licence to operate (SLO) to regulate the development of LAWS. The authors believe that it is more efficacious to take a preventative and precautious approach by holding the developers accountable to IHL during the gestation period instead of following a post facto approach. The authors argue that the process involved in issuing or revoking an SLO for the developers of LAWS is already beginning to emerge in IHL. The SLO is only effective during the developmental cycle and would continue as soft law form in regulating the use of LAWS until a more concrete, treaty-based response emerges. In this sense, the SLO can be seen as a catalyst towards a concerted international response to regulate the development, deployment, and use of LAWS.
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Haoran Li, Zhenzhi Zhao, Ralf Müller and Jingting Shao
Followership is the free will recognition of leadership in the commitment toward realization of the collectively adopted organization vision and culture. The purpose of this paper…
Abstract
Purpose
Followership is the free will recognition of leadership in the commitment toward realization of the collectively adopted organization vision and culture. The purpose of this paper is to identify the relationship between project managers’ leadership and their followership. Most project managers are both leaders and followers at the same time, but research typically investigates only their leadership. This ignores followership as an important aspect in understanding and predicting behavior, and further in the selection of project managers.
Design/methodology/approach
The method used for this paper is the explanatory in nature and a deductive approach, within which the above research hypothesis is tested through quantitative techniques. Data are collected through a nation-wide survey in China. Data analysis was done through factor analysis, canonical correlation analysis and multiple regression analysis.
Findings
The results show that transformational leadership is positively correlated with transformational followership and transactional followership, and that transactional leadership is negatively correlated with transactional followership.
Research limitations/implications
The paper supports a deeper investigation into leadership and followership theories. A model for both leadership and followership is developed. The findings from this paper will guide organizations to choose the project managers.
Originality/value
The originality lies in the new way to examine the relationship between leadership and followership. It is the first study on the relationship of project managers. Its value is new insights, which introduced a new perspective to understand leadership and followership.
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Huosong Xia, Juan Weng and Justin Zhang
Industry–university–research cooperation (IURC) is a crucial way to build an innovative country. How to improve the effectiveness of IURC has become an important issue to be…
Abstract
Purpose
Industry–university–research cooperation (IURC) is a crucial way to build an innovative country. How to improve the effectiveness of IURC has become an important issue to be solved urgently.
Design/methodology/approach
This paper studies the data of industry, university and research activities in various regions of China from 2016 to 2018 and analyzes the impact mechanism of innovation input and open innovation environment on the effectiveness of IURC based on innovation value chain theory.
Findings
This research finds that innovative talent input has an inverted U-shaped impact on the effectiveness of IURC. When there are more innovative funds invested, the marginal effect of IURC will decrease. When innovative talent input exceeds a certain value, the open innovation environment can alleviate the positive marginal effect of its decline.
Originality/value
This paper contributes to the literature and provides practical guidelines for improving the efficacy of IURC.
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Maxwell Poole, Ethan Pancer, Matthew Philp and Theodore J. Noseworthy
The COVID-19 pandemic triggered an increase in online traffic, with many assuming that this technology would facilitate coping through active social connections. This study aims…
Abstract
Purpose
The COVID-19 pandemic triggered an increase in online traffic, with many assuming that this technology would facilitate coping through active social connections. This study aims to interrogate the nature of this traffic-engagement relationship by distinguishing between passive (e.g. browsing) and active (e.g. reacting, commenting and sharing) engagement, and examining behavioral shifts across platforms.
Design/methodology/approach
Three field studies assessed changes in social media engagement during the COVID-19 pandemic. These studies included social media engagement with the most followed accounts (Twitter), discussion board commenting (Reddit) and news content sharing (Facebook).
Findings
Even though people spent more time online during the pandemic, the current research finds people were actively engaging less. Users were reacting less to popular social media accounts, commenting less on discussion boards and even sharing less news content.
Research limitations/implications
While the current work provides a systematic observation of engagement during a global crisis, it does not claim causality based on its correlational nature. Future research should test potential mechanisms (e.g. anxiety, threat and privacy) to draw causal inference and identify possible interventions.
Practical implications
The pandemic shed light on a complex systemic issue: the misunderstanding and oversimplification of how online platforms facilitate social cohesion. It encourages thoughtful consideration of online social dynamics, emphasizing that not all engagement is equal and that the benefits of connection may not always be realized as expected.
Originality/value
This research provides a postmortem on the traffic-engagement relationship, highlighting that increased online presence does not necessarily translate to active social connection, which might help explain the rise in mental health issues that emerged from the pandemic.
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Tanja Sappok, Manuel Heinrich and Lisa Underwood
Diagnosing autism spectrum disorder (ASD) is important over the whole life span. Standardized instruments may support the assessment process. The purpose of this paper is to…
Abstract
Purpose
Diagnosing autism spectrum disorder (ASD) is important over the whole life span. Standardized instruments may support the assessment process. The purpose of this paper is to describe English- and German-screening tools for ASD.
Design/methodology/approach
PubMed was used to search for published tools and evidence on their diagnostic validity.
Findings
Searches identified 46 screening tools for ASD. Most are designed for children, while only few measures are available for adults, especially those with additional intellectual disabilities. Many instruments are under-researched, although a small number such as the Modified Checklist for Autism in Toddlers and the SCQ have been widely examined in a variety of populations.
Originality/value
The study identified and described a number of ASD screeners that can support clinicians or researchers when deciding whether to carry out a more comprehensive ASD assessment.
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Sajira Khatoon and Varisha Rehman
The purpose of this study is to explore the consequences of brand grief resulting from the loss of strong consumer-brand relationships (CBR) and devise a typology of grieving…
Abstract
Purpose
The purpose of this study is to explore the consequences of brand grief resulting from the loss of strong consumer-brand relationships (CBR) and devise a typology of grieving consumers. The paper specifically attempts to understand the effect of brand grief stemming from the termination of CBR due to brand death and brand transgression in the context of product and human brand.
Design/methodology/approach
Considering the exploratory nature of this study, qualitative research methodology employing in-depth interviews from consumers of global products and human brands is employed. To derive further insights, the artifacts shared by the consumers were also analyzed.
Findings
The research identifies several notable consequences of brand grief, encompassing switching, avoidance, hoarding and diminution of trust. Furthermore, a typology is developed to better understand the diverse reactions to brand grief. This model categorizes grieving consumers into four distinct groups – switchers, evaders, amassers and skeptics – across the three stages of grief: onset, experience and acceptance. These findings are consistent across both product and human brands.
Originality/value
Grounded in theories of possessions, loss and recovery and symbolic interactionism across the salient stages from onset to the experiences and eventual acceptance of brand grief, this research delves into the under-examined consequences of brand grief within the marketing literature. Further, the proposed typologies illuminate the scantly understood behaviors of grieving consumers as they navigate the grieving process following CBR loss due to brand death and transgression.
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The purpose of this paper is to investigate the impact of surveillance from civilian smartphones and police body-worn cameras (BWCs), procedurally just tactics, and legal…
Abstract
Purpose
The purpose of this paper is to investigate the impact of surveillance from civilian smartphones and police body-worn cameras (BWCs), procedurally just tactics, and legal culpability on individuals’ emotional reactions and willingness to comply during police interactions.
Design/methodology/approach
Data are used from two randomized factorial survey vignette experiments conducted with a national sample of Americans (n=962).
Findings
The presence of BWCs reduces reported fear in both vignettes, and also reduces reported anger in one vignette. In contrast, the presence of a smartphone is not significantly related to anger or fear. In both vignettes, non-procedurally just treatment increases reported fear and anger, and decreases intent to comply, with reported anger mediating the relationship between non-procedurally just treatment and compliance.
Originality/value
These findings suggest different forms of surveillance may have distinct effects on citizens’ reported emotional states and behavioral intentions. Further, the results corroborate research on the relationship between procedural justice and affect, and provide evidence procedurally just strategies may decrease crime directly by preemptively dampening non-compliance.