Dave Ulrich, Justin Allen, Norm Smallwood, Wayne Brockbank and Jon Younger
Traditional views of organizational culture have one thing in common; they define culture from the inside out – who we are, what we do and how we do it. In this article, the…
Abstract
Purpose
Traditional views of organizational culture have one thing in common; they define culture from the inside out – who we are, what we do and how we do it. In this article, the authors suggest that a more robust and practical approach to leveraging culture is to identify and shape culture from the outside in.
Design/methodology/approach
They define culture as “what we want to be known for by our best customers made real to our employees through systemic processes every day.” With a practical process, the article outlines four straightforward steps to create culture from the outside in. They are: clarify a compelling strategy to identify target customers; create a unity of identity; make that identity real for customers; and make that identity real for employees.
Findings
The paper reiterates that a more robust and impactful approach to leveraging culture is by defining and shaping it from the outside in. When leaders follow the four steps outlined above, they will define the right, customer‐centric culture. In a volatile world of speed and change, customers must be the foundation of organizational culture.
Originality/value
The authors conclude that in a volatile world of speed and change, organizations build winning cultures when their culture efforts begin with customers, then shift to employee behaviors and organizational processes.
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Daniel Druckman and Justin Green
The following report on political risk in the Phillippines is an abbreviated version of a detailed study. The full report presents the theoretical underpinnings for the model, as…
Abstract
The following report on political risk in the Phillippines is an abbreviated version of a detailed study. The full report presents the theoretical underpinnings for the model, as well as a detailed rationale for all measurement decisions. The model's estimate of regime stability prior to and following the Aquino assassination has been borne out by subsequent events. While increasing his vulnerability somewhat, the assassination has not reduced Marcos' effective power to a level where regime stability is threatened. The report is distributed by Booz Allen & Hamilton, Bethesda, Maryland, to its political risk group clients.
Dianne Timm, Rachel Lindhart, Kurt Olausen and Aaron Walk
Most institutions around the world provide opportunities for students to study outside of their own country for short- or long-term educational experiences. There is a gender…
Abstract
Most institutions around the world provide opportunities for students to study outside of their own country for short- or long-term educational experiences. There is a gender imbalance for those seeking these experiences, with more women than men applying to study outside of the United States and only slightly more men than women are looking to study abroad in the United States. A qualitative study was conducted in the United States with American men who had studied abroad and male international students studying in the United States. Understanding what motivates men to take advantage of these learning opportunities will lead to greater promotional efforts to attract more men to these experiences.
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The recently published Home Office strategy document, A co‐ordinated prostitution strategy and a summary of responses to Paying the price (Home Office, 2006), focuses on the role…
Abstract
The recently published Home Office strategy document, A co‐ordinated prostitution strategy and a summary of responses to Paying the price (Home Office, 2006), focuses on the role of men in prostitution. However, this focus is centred on men being the abusers of women and children involved in the sex industry, and vilifies men as the perpetrators that drive the sex market. This article traces the implications of the strategy for men involved in prostitution.
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Justin B. Keeler, Noelle F. Scuderi, Meagan E. Brock Baskin, Patricia C. Jordan and Laura M. Meade
The purpose of this study is to investigate the complexity of how demands and stress are mitigated to enhance employee performance in remote working arrangements.
Abstract
Purpose
The purpose of this study is to investigate the complexity of how demands and stress are mitigated to enhance employee performance in remote working arrangements.
Design/methodology/approach
A time-lagged snowball sample of 223 full-time remote working adults in the United States participated in an online survey. Data were analyzed using R 4.0.2 and structural equation modeling.
Findings
Results suggest remote job resources involving organizational trust and work flexibility increase performance via serial mediation when considering information communication technology (ICT) demands and work–life interference (WLI). The findings provide insights into counterbalancing the negative aspects of specific demands and stress in remote work arrangements.
Practical implications
This study provides insights for managers to understand how basic job resources may shape perspectives on demands and WLI to impact performance. Specific to remote working arrangements, establishing trust with the employees and promoting accountability with their work flexibility can play an important part in people and their performance.
Originality/value
This study contributes theoretically to the literature by evidencing how components of the E-Work Life (EWL) scale can be used with greater versatility beyond the original composite measurement because of the job-demand resource (JD-R) framework and conservation of resources theory (COR). This study answers several calls by research to investigate how ICT demands and WLI play a complex role in work performance.
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This chapter analyses the Norwegian Twitter-sphere during and in the aftermath of the terrorist attack in Norway on 22 July 2011. Based on a collection of 2.2 million tweets…
Abstract
This chapter analyses the Norwegian Twitter-sphere during and in the aftermath of the terrorist attack in Norway on 22 July 2011. Based on a collection of 2.2 million tweets representing the Twitter-sphere during the period 20 July–28 August 2011, the chapter seeks answers to how the micro-blogging services aided in creating situation awareness (SA) related to the emergency event, what role hashtags played in that process and who the dominant crisis communicators were. The chapter is framed by theories and previous research on SA and social media use in the context of emergency events. The findings reveal that Twitter was important in establishing SA both during and in the aftermath of the terrorist attack, that hashtags were of limited value in this process during the critical phase, and that unexpected actors became key communicators.
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Justin Harris, Jacklyn Bruce and David Jones
The purpose of this study was to understand the types of texts currently being used and recommended within the field of leadership education. Data triangulation methods were used…
Abstract
The purpose of this study was to understand the types of texts currently being used and recommended within the field of leadership education. Data triangulation methods were used to identify academic and popular texts for a content analysis. Themes emerged relating to context, writing style, method, and content.
Tyler Milfeld and Daniel J. Flint
A growing number of consumers expect brands to take a stand on social issues. When Gillette launched its video with a social message in 2019, the popular press described it as…
Abstract
Purpose
A growing number of consumers expect brands to take a stand on social issues. When Gillette launched its video with a social message in 2019, the popular press described it as divisive and controversial. This study aims to examine themes behind the polarized consumer response, aiding brands in the development of social narrative videos.
Design/methodology/approach
The authors use an existential-phenomenological approach to investigate the meaning behind consumers’ reactions to the Gillette video. Empirical data collection consisted of 24 semi-structured, in-depth interviews. Data were analyzed using the hermeneutic method.
Findings
By viewing the Gillette video through the lens of a story, this research uncovers how marketing stories can lead to different interpretations. Specifically, the roots of polarization lie in perceived realism activation and character activation. Additionally, product placement may activate persuasive intent, interrupting immersion into the story.
Practical implications
Brand managers should consider the potential for alternative interpretations when using storytelling. By measuring a viewer’s narrative transportation, it is possible to identify different interpretations. From a tactical standpoint, brand managers should be cautious about using celebrity endorsers and prominent product placement in social narrative videos. These cues activate persuasive intent, leading to alternative interpretations.
Originality/value
While marketing research has tended to focus on storytelling’s positive outcomes, this research considers how stories can result in polarizing outcomes for brands. The concept of social narrative videos is introduced and a framework is presented that outlines facilitators and inhibitors for this type of brand communication.