Lanying Du, Jundong Hou and Jun Lü
To study and validate the relationship between the development of Chinese non‐state‐owned enterprise (Chinese non‐SOE), and cultivation of scientific and technological competence…
Abstract
Purpose
To study and validate the relationship between the development of Chinese non‐state‐owned enterprise (Chinese non‐SOE), and cultivation of scientific and technological competence empirically.
Design/methodology/approach
Correlation analysis in SPSS is used to analyze the correlation between Chinese non‐SOE and cultivation of scientific and technological competence based on the statistic data released by China Statistical Bureau from 1987 to 2005. Furthermore, their relationship is validated by means of Granger causality test in Eviews 3.0.
Findings
This paper finds serial GDP of Chinese non‐SOE is a first difference stationary, while serial total funds of S&T activities of Chinese non‐SOE is a second difference stationary. After they are adjusted to be difference stationary, we find that there is not only a positive correlation, but also a bilateral Granger causality between the two variables.
Practical implications
From the point of view of a practitioner engaging in China trade, this study suggested that when all level governmental departments and all Chinese non‐SOE establish economic development strategies and policies for cultivating scientific and technological competence, the interaction relationship must be taken into consideration in order to avoid negative impact on the sustainable development of Chinese non‐SOE.
Originality/value
This study provides reference and benchmark to Chinese non‐SOE's development and will help to enhance its international competence.
Details
Keywords
Lanying Du, Jundong Hou and Yupeng Huang
This study aims to examine why cause‐related marketing (CRM) can develop, and how can the social system and enterprise link with nonprofit organization (NPO) to form a closed path…
Abstract
Purpose
This study aims to examine why cause‐related marketing (CRM) can develop, and how can the social system and enterprise link with nonprofit organization (NPO) to form a closed path to prompt the maximization for three parties' benefits, in order to provide a general framework to explore the mechanisms of power and action for CRM.
Design/methodology/approach
The logic deduction approach was used for an overview and conceptual paper based on research experience.
Findings
The paper stresses CRM should be a good marriage between a nonprofit and its sponsorship firm both organizations stand to benefit. Its mechanism of power is the result of the combined effect by the enterprise's push, NPO's pull and social system's supervision, and mechanism of action is under the social system's supervision, enterprise linked with NPO to form a closed path.
Research limitations/implications
A major weakness is that the influences of CRM on the enterprise and the NPO are only explained qualitatively, there are short of some data to test the validity of theories above. Further, investigation into this construct in the context of CRM would be helpful in understanding what are the role and the impact of CRM on firm and NPO in this domain. The main implication is that, this study presents an example and direction of how the enterprise, NPO, and social system are able to maximize their economic and social benefits.
Originality/value
This study contributes to examine the inter mechanisms of CRM from the perspectives of enterprise and NPO. The findings of this study are useful to and provide managerial implications for administrators of enterprise, NPO and social system aiming to make optimal decisions under the dual driven of institutional rationality and economic rationality.
Details
Keywords
Jundong Hou, Lanying Du and Jianfeng Li
One purpose of this paper is to examine several factors that potentially influence a consumer's purchasing decision to participate in cause‐related marketing (CRM) program in the…
Abstract
Purpose
One purpose of this paper is to examine several factors that potentially influence a consumer's purchasing decision to participate in cause‐related marketing (CRM) program in the Chinese context. The other is to empirically test the hypothesized relationship between cause's attributes and purchase intention in such environment.
Design/methodology/approach
This paper develops a measure for exploring the cause's attributes influencing consumer's purchasing intention. Two groups of valid samples, respectively, with 178 and 376 respondents are collected through questionnaire survey. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) are employed to extract and test the key influential attributes on the basis of data of two samples respectively, and structural equation model is used to define the structure of influencing attributes and to measure the degree of impact for each attribute on the consumer's purchasing intention.
Findings
The results show that the degree of cause's participation for consumer, fit between the brand and the cause, cause importance, congruence between the firm's product and the cause, cause proximity play an important role in consumers’ attitudes toward the product and firm and their intentions to purchase the advertised product and participate in the CRM campaign, which suggests an opportunity for nonprofits to compete for these vital resources by nurturing and leveraging the antecedent factors and an opportunity for firms to select a cause partner.
Research limitations/implications
The sample is a convenience sample that is the main limitations of this research. The EFA and CFA is difficult to generalize to a larger audience, and there was a lack of experimental control for the questionnaire investigation, so the quality of questionnaire can not be ensured.
Practical implications
This research should help firms determine the best partners for strategic social alliances, and provide an advice on how to make them maximum participation, also should help current and potential consumers ascribe personality traits to nonprofit organizations and differentiate between nonprofits on the basis of the cause's attributes. At the same time, this paper provides several interesting areas for future research that will further aid marketing managers to develop a more effective CRM campaign to fit with goals of corporate, which adds some valuable insights or new ideas to develop essential theory.
Originality/value
This paper offers interesting insight into the development of CRM campaigns, and explores the five variables: the degree of cause's participation for consumer; fit between the brand and the cause; cause importance; congruence between the firm's product and the cause; cause proximity also should influence consumer's purchasing attitude, intention and decision behavior in the Chinese context.
Details
Keywords
Jianli Xie, Jiayuan Hu, Jundong Lu and Xinmin Li
The purpose of this paper was to study the corrosion control of B10 copper-nickel alloy using the LiOH-N2H4 compound inhibitors and to evaluate the feasibility of replacing the…
Abstract
Purpose
The purpose of this paper was to study the corrosion control of B10 copper-nickel alloy using the LiOH-N2H4 compound inhibitors and to evaluate the feasibility of replacing the original inhibitors (NaNO2-Na2MoO4) with the new ones (LiOH-N2H4) for the chilled water system in a nuclear unit.
Design/methodology/approach
The corrosion resistance performance of B10 copper-nickel alloy was evaluated during the whole replacement process of inhibiters using electrochemical tests and surface analysis techniques.
Findings
The results indicated that the corrosion of B10 copper-nickel alloy could be prevented effectively using LiOH to increase the pH value of solution higher than 10.0 and using N2H4 to consume dissolved oxygen. During the replacement process of inhibitors from NaNO2-Na2MoO4 to LiOH-N2H4, the corrosion resistance performance of B10 copper-nickel alloy had not decreased greatly. The new LiOH-N2H4 inhibitor, which could enhance the compactness of rust, was able to reduce the corrosion rate of rusted B10 metal.
Originality/value
It is feasible and operable to replace the NaNO2-Na2MoO4 inhibitors with the LiOH-N2H4 inhibitors for the corrosion prevention of B10 copper-nickel alloy. The research results can provide guidelines for the inhibitor selection of chilled water system in a nuclear unit.
Details
Keywords
Jian Shi, Zhenhua Ma, Jieyu Dai and Jundong Wang
The purpose of this study is to investigate the effects of high-temperature oxidation tests and gas thermal shock tests on IC10 simulated components with thermal barrier coatings…
Abstract
Purpose
The purpose of this study is to investigate the effects of high-temperature oxidation tests and gas thermal shock tests on IC10 simulated components with thermal barrier coatings under different temperatures and oxidation times.
Design/methodology/approach
In the high-temperature oxidation test, specimens were oxidized at three different temperatures of 850, 980, and 1,100 °C for durations of 10, 20, 50, 100, 200, and 300 h, respectively. In the gas thermal shock test, specimens were pre-oxidized for 10, 20, 50, and 100 h, followed by a high-temperature gas thermal shock test at 1,100 °C.
Findings
In the high-temperature oxidation tests, with increasing oxidation time, the oxidation layer thickened, and the air-film holes diameter decreased. The microstructure of the bond coat transitioned from strip-like to block-like, and internal cracks transformed from numerous and short to larger and deeper. Below the bond coat, a noticeable disappearance layer of strengthening phase appeared, with increasing thickness. The strengthening phase in the substrate transitioned from regular square shapes to circles as temperature increased. In gas thermal shock tests at 1,100 °C, the oxidation weight gain ratio increased with longer pre-oxidation times, whereas the erosion weight loss ratio gradually decreased.
Originality/value
The originality and significance of this study lie in its departure from the typical subjects of high-temperature oxidation and thermal shock tests. Unlike common research targets, this study focuses on IC10 simulative specimens with thermal barrier coatings and air-film holes. Furthermore, it investigates the effects of varying temperatures and oxidation durations.
Details
Keywords
The purpose of this study is to modify the FDM 3D printer to print with polystyrene (PS) microspheres as the printing material, thus enabling bottom-up structural color printing…
Abstract
Purpose
The purpose of this study is to modify the FDM 3D printer to print with polystyrene (PS) microspheres as the printing material, thus enabling bottom-up structural color printing and evaluating structural color printing.
Design/methodology/approach
This study chose a range of different heated bed temperatures to determine a suitable temperature for accelerating the self-assembly of photonic crystals and printing structural colors on various substrates. In addition, this study enhanced the structural color by doping PS microspheres with different contents of Acid Black 210 dye and evaluated the color-enhanced structural color by eye and spectrophotometer under different light sources.
Findings
The results show that the modified 3D printer can be used for structural color printing, and 50°C is determined as the heated bed temperature. There are significant differences in structural colors when printing under different color backgrounds and material substrates, and corresponding suitable substrates should be selected according to the application. The doping of PS microspheres with varying contents of dye results in different color levels of structural color. As with pigment colors, the visual perception of structural color varies when viewed under different light sources.
Originality/value
This paper proposes to print structural colors low-costly, analyze structural colors under substrate and light source conditions, and expand the structural color gamut by enhancing structural colors, which has positive implications for further research on structural colors as printing colors.