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Article
Publication date: 9 June 2023

Junaid Rehman, Muhammad Kashif and Thangaraja Arumugam

The desire to spectate at traditional events and festivals in different countries is dying. From a marketing perspective, researchers and practitioners need to understand why…

227

Abstract

Purpose

The desire to spectate at traditional events and festivals in different countries is dying. From a marketing perspective, researchers and practitioners need to understand why people spectate at these conventional events and festivals. Data-driven marketing approaches can help event and festival marketing policymakers in attracting potential spectators. Drawing on attachment theory, the current study fills this void and explores fans' motivation and intentions to follow Kushti (i.e. traditional wrestling) events while developing a new event attachment scale (EAS).

Design/methodology/approach

Three comprehensive studies were conducted. First, an exploratory study where 12 retired wrestlers, considered hardcore fans of Kushti were interviewed. The collected data was analyzed using thematic analysis. Second, a pilot study (n = 204) was performed leading to a main survey (n = 365). The survey data was analyzed using exploratory and confirmatory factor analysis techniques.

Findings

Results revealed five types of attachments (i.e., ground attachment, game attachment, emotional attachment, cultural attachment and player attachment). An important intervention is the unique elements within each of these attachments, which may motivate fans to follow traditional gaming events. The new scale offers excellent psychometric properties.

Practical implications

Event and festival marketers should consider the role of tradition while marketing such events. The retired wrestlers can be used as influences/reference points to attract visitors to spectate at Kushti events. Furthermore, facilities such as smooth roads, approachable grounds and excellent service operations during these events can help policymakers to attract more spectators.

Originality/value

The study is unique in contextualizing Kushti and presenting a unique scale to measure fans' motivations and intentions to follow traditional gaming events.

Details

International Journal of Event and Festival Management, vol. 14 no. 3
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 29 April 2021

Fatuma Namisango, Kyeong Kang and Junaid Rehman

Little is known about the variations in service co-creation on social media, despite the resource integrating capabilities and co-creator roles afforded by these platforms. The…

896

Abstract

Purpose

Little is known about the variations in service co-creation on social media, despite the resource integrating capabilities and co-creator roles afforded by these platforms. The gap is even more troubling in the nonprofit sector, where leveraging public interaction on social media is prevalent and vital to charitable and philanthropic endeavors. Arguably, such interaction is embedded in resource integrating activities leading to nonprofit service co-creation. This paper reports the forms, dimensions or service co-creation measures enabled by social media use in the nonprofits' sector.

Design/methodology/approach

The authors conducted a sequential exploratory mixed methods design. First, the authors interviewed 19 social media managers in education, health and social service nonprofit organizations to identify the varieties in service co-creation realized. Second, the authors surveyed 73 nonprofit organizations on social media and gathered 267 useable responses, which were used to analyze and validate the identified forms of service co-creation.

Findings

The authors found that nonprofit organizations realize up to seven forms of service co-creation using social media. These include co-ideating to tweak service ideas, co-diagnosing social needs and problems, co-assessing service events, co-transforming services to targeted communities, co-advocating for community and service reach, co-resourcing in service delivery, and co-experiencing through a pool of diverse service experiences.

Originality/value

This study develops a reliable and valid multidimensional measure for nonprofit service co-creation enabled by social media platforms. Theoretically, this study offers a nonprofit service co-creation model to drive nuanced explanatory research and service co-creation perspectives in other contexts and engagement platforms. Managerially, this research illustrates the variations in service co-creation, which inform the strategic value of social media to nonprofits and will assist nonprofit practitioners in planning and evaluating their service co-creation outcomes.

Details

Journal of Service Theory and Practice, vol. 31 no. 5
Type: Research Article
ISSN: 2055-6225

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Article
Publication date: 18 July 2019

Faiza Syed, Malik Shah Zaman Latif, Iftikhar Ahmed, Sadia Bibi, Saif Ullah and Nauman Khalid

The purpose of this paper is to access the present situation of the Pakistani population that suffers from vitamin D deficiency.

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Abstract

Purpose

The purpose of this paper is to access the present situation of the Pakistani population that suffers from vitamin D deficiency.

Design/methodology/approach

A review-based study was conducted based on publications from Pakistan between the years 2008 and 2018. The publications were archived from Pub Med and Google Scholar databases. A total of 18 publications were shortlisted, based on the cutoff values of vitamin D sufficiency, insufficiency and deficiency.

Findings

As per the data, 38.5 per cent of the participants were males, 48.7 per cent were females and 12.8 per cent of the studies have not mentioned the genders of the participants. The cumulative results show that 58.17 per cent (95 per cent CI: 52.17, 64.16) of the population is vitamin D-deficient and 26.65 per cent (95 per cent CI: 21.63, 31.66) is insufficient in vitamin D. The highest level of vitamin D deficiency was reported from Sindh (62.15 per cent), followed by Khyber Pakhtunkhwa (60.57 per cent), Punjab (51.75 per cent) and the Federal Capital (49.25 per cent). Moreover, Cochran’s Q test indicated considerable heterogeneity (p = >0.001) with regard to Vitamin D deficiency (VDD) prevalence found among samples from the selected studies.

Originality/value

The present analysis suggests that more than half of the Pakistani population suffers from VDD, which, thus, should be considered as an epidemic and treated likewise.

Details

Nutrition & Food Science , vol. 50 no. 1
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 5 August 2024

Samer S. Abdulhussein, Izwan Johari and Nada Mahdi Fawzi

This paper aims to produce lightweight concrete by combining aerated concrete with expanded polystyrene beads concrete to create structural aerated-polystyrene lightweight…

14

Abstract

Purpose

This paper aims to produce lightweight concrete by combining aerated concrete with expanded polystyrene beads concrete to create structural aerated-polystyrene lightweight concrete that satisfies the criteria of sustainability for thermal and sound insulation properties and the structural criteria of having satisfactory compressive strength for structural elements.

Design/methodology/approach

The experimental study was carried out to reach the largest compressive strength while maintaining the lowest possible density by preparing nine mixes of concrete, involving different ratios of aluminum waste powder and polystyrene beads as 0%, 0.2% and 0.3% and 0%, 0.1% and 0.2%, respectively, by weight of cement to produce the lightweight concrete with different densities. The performance of mechanical properties, thermal conductivity, ultrasonic pulse velocity, density, modulus of elasticity, acoustic impedance and scanning electron microscopy were studied and discussed.

Findings

Results showed that aerated-expended polystyrene beads concrete had the most suitable properties when the proportions of aluminum waste powder and expanded polystyrene beads were 0.2% and 0.1%, respectively. The compressive strength, density, thermal conductivity and acoustic impedance were 38.5 MPa, 1,768 Kg/m3, 0.358 W/(m.k) and 4.91 Kg/m2 s, respectively.

Originality/value

The experimental work was done using aluminum scrap waste powder as an expanding agent to produce aerated concrete and combining it with expanded polystyrene bead concrete to produce structural aerated-polystyrene concrete, which contains fine materials (silica fume and local natural raw limestone) and superplasticizers.

Details

World Journal of Engineering, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1708-5284

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Case study
Publication date: 20 January 2023

Junaid Akhtar and Iqra Abdullah

The aim of the case is to understand the performance management system of academic staff members in higher education institution. Furthermore, students would be able to compare…

Abstract

Learning outcomes

The aim of the case is to understand the performance management system of academic staff members in higher education institution. Furthermore, students would be able to compare two performance appraisal policies and analyze which one could better serve the purpose considering the context of educational institution. The case would help students understand the performance dynamics of the academic staff and how the performance management system in place affect employees.

Case overview/synopsis

The case study presents a troubling situation faced by Asim Khan, a newly appointed director of the Midland University, regarding retention of the faculty. Upon joining Midland, Khan noticed a trend that faculty who was serving the university from many years are leaving the organization one after the other. He decided to revise the faculty policies that he believed was the root cause of faculty turnover in Midland. He formulated a committee to review the existing policies and revamp if required. The committee identified some flaws in the faculty appraisal policy in place at that time and formulated a new one with the consultation of top management. However, when the new appraisal policy was presented to the faculty, few faculty members raised their eyes over a few aspects of the proposed policy. As the new academic year was approaching, Khan had to make an important decision after critically analyzing the pros and cons of both policies that which of the two should be followed for the upcoming year’s appraisals.

Complexity academic level

The case can potentially be used in the post-graduate courses in MBA programs offering a major in human resource management.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 6: Human resource management.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 1
Type: Case Study
ISSN: 2045-0621

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Book part
Publication date: 6 December 2024

Muhammad Haseeb Shakil, Junaid Khalil, Ali Sajjad, Muhammad Mukarram and Qasim Ali Nisar

Purpose: This chapter aims to review and brief the role of Strategic Corporate Social Responsibility (SCSR) in the tourism industry, targeting its impact on the performance and…

Abstract

Purpose: This chapter aims to review and brief the role of Strategic Corporate Social Responsibility (SCSR) in the tourism industry, targeting its impact on the performance and sustainability of the tourism industry. This chapter seeks to provide insights into how SCSR can lead to a positive transformation and competitive advantage.

Methodology: The chapter incorporates a brief literature review to examine current trends, hurdles, and benchmarking in the implementation of SCSR in the tourism industry. Comparative analysis and recent literature are used to extract valuable results and implications for effective tourism management.

Research limitations: The current chapter has limited potential biases in the selection of literature and the evolving nature of CSR in the tourism sector. Future research is required to check the developments in tourism and CSR.

Results: This chapter shed light on the complex association between the performance of CSR and business in the tourism industry, highlighting the importance of governance qualities and new initiatives for achieving financial sustainability.

Originality/value: This chapter adds valuable insights to the existing literature by shedding light on the most recent literature on SCSR in the tourism industry and provides inputs for setups looking for sustainability.

Details

Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance
Type: Book
ISBN: 978-1-83608-705-2

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Article
Publication date: 1 November 2019

Inam Ul Haq, Dirk De Clercq and Muhammad Umer Azeem

With a basis in conservation of resources theory, the purpose of this paper is to investigate the mediating role of championing behaviour in the relationship between employees’…

1031

Abstract

Purpose

With a basis in conservation of resources theory, the purpose of this paper is to investigate the mediating role of championing behaviour in the relationship between employees’ fear of terror and their job performance, as well as the buffering role of their passion for work, as a personal resource, in this process.

Design/methodology/approach

The tests of the hypotheses rely on three-wave, time-lagged data collected from employees and their supervisors in Pakistan.

Findings

An important reason that concerns about terrorist attacks diminish performance is that employees refrain from championing their own entrepreneurial ideas. This mediating role of idea championing is less salient, however, to the extent that employees feel a strong passion for their work.

Practical implications

For human resource managers, this study pinpoints a key mechanism – a reluctance to mobilize active support for entrepreneurial ideas – by which fears about terrorism attacks can spill over into the workplace and undermine employees’ ability to meet their performance requirements. It also reveals how this mechanism can be better contained by the presence of adequate personal resources.

Originality/value

This study adds to burgeoning research on the interplay between terrorism and organizational life by specifying how and when employees’ ruminations about terrorism threats might escalate into diminished performance outcomes at work.

Details

Personnel Review, vol. 49 no. 2
Type: Research Article
ISSN: 0048-3486

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Article
Publication date: 19 December 2024

Junaid Aftab, Huma Sarwar, Nabila Abid, Muhammad Ishtiaq Ishaq and Fahad Aftab

The severity of global competition and vast hostile challenges is compelling the information and communications technology (ICT) industry to focus on internal organizational…

87

Abstract

Purpose

The severity of global competition and vast hostile challenges is compelling the information and communications technology (ICT) industry to focus on internal organizational factors to excel in performance. This study investigates the influence of shared responsibility, perceived identifiability and workplace spirituality on employees’ performance through work engagement. In addition, the moderating influence of work orientation on the relationships between shared responsibility, perceived identifiability and workplace spirituality with employee performance was also investigated.

Design/methodology/approach

Time-lagged and multisource data were acquired from 267 followers and their 69 immediate supervisors/managers of ICT firms. Structural equation modeling was employed to analyze the data.

Findings

The findings reveal that the impact of shared responsibilities, perceived identifiability and workplace spirituality on performance (e.g. extra-role and in-role) is mediated by work engagement. Additionally, the positive association of perceived identifiability and workplace spirituality with work engagement is more pronounced when work orientation is high, indicating a positive moderation of work orientation.

Originality/value

This is among the initial studies that examine the impact of shared responsibility, perceived identifiability and workplace spirituality on overall employee performance through work engagement. The moderation of work orientation in these proposed relationships has not been previously examined. This study suggests novel theoretical and managerial implications for the ICT industry based on the results.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Available. Open Access. Open Access
Article
Publication date: 31 December 2021

Muhammad Junaid Shahid Hasni, Maya F. Farah and Ifraaz Adeel

This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the…

6076

Abstract

Purpose

This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the factors that lead users to adopt these platforms.

Design/methodology/approach

A survey was administered to a convenience sample of 399 travelers who use social media in Pakistan. A Confirmatory factor analysis was conducted using AMOS to evaluate convergent and discriminant validity as well as composite reliability. Structural equation modeling was applied to examine the causal relationship among all proposed constructs.

Findings

The findings reveal that the perceived usefulness (PU) and perceived ease of use (PEoU) of a social media platform positively impact the behavioral intention of its users. The proposed constructs of compatibility, enjoyment, user expertise and e-trust all demonstrated their crucial roles in the adoption of a social media platform for tourism-related activities by enhancing the platform's PEoU and usefulness.

Originality/value

This research validates the relationship between PEoU and PU of a social media platform in the hospitality industry. Interestingly, this study has expanded TAM by validating the addition of four more constructs, (1) compatibility, (2) enjoyment, (3) e-trust, and (4) expertise, to add worth to this model regarding the understanding of social media usage in this specific industry. The findings are valuable both for managers and policymakers in the tourism sector in Pakistan, as the latter can utilize the results to entice a larger segment of social media users to the tourism industry.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Available. Open Access. Open Access
Article
Publication date: 1 February 2021

Junaid Aftab, Huma Sarwar, Anam Amin and Alina Kiran

Leadership has a decisive role in the success of all types of businesses and firms, including small- and medium-sized enterprises (SMEs), and the ethical behavior of leaders is a…

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Abstract

Purpose

Leadership has a decisive role in the success of all types of businesses and firms, including small- and medium-sized enterprises (SMEs), and the ethical behavior of leaders is a key component which brings a sense of respect, fulfillment, trustworthiness and acceptance among the employees, which later become visible in their job performance (JP). This study aims to check the immediate effect of ethical leadership (EL) on employee’s JP (EJP) and also explore the indirect mediating effect of corporate social responsibility (CSR) on this EL and EJP nexus.

Design/methodology/approach

Primary data was obtained from the employees of manufacturing SMEs of Northern Italy using a cross-sectional design from the end of 2019 to the start of 2020. This paper circulated 450 self-administered questionnaires using simple random sampling, and 202 (44.88%) valid questionnaires were returned. The PROCESS macro was performed using statistical package for social sciences to ensure whether or not EL affects EJP and is there any mediation effect of CSR present in this nexus.

Findings

The results indicate that EL has a strong positive connection with EJP and CSR. Interestingly, CSR positively influences EJP. Furthermore, the results also report the strong mediating effect of CSR in the nexus of EL and EJP.

Originality/value

This scholarly work seeks to contribute not only to the literature of EL and EJP but also enriches the understanding of this EL-EJP association by highlighting the indirect effect of mediating variable CSR in the SME sector.

Details

Social Responsibility Journal, vol. 18 no. 1
Type: Research Article
ISSN: 1747-1117

Keywords

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