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Article
Publication date: 27 July 2023

Jun-Cheng Chen and Sylvain Sénéchal

Search engine optimization (SEO) has long been a key topic in marketing research, but there are very few studies addressing SEO success and brand equity (BE). Thus, this study…

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Abstract

Purpose

Search engine optimization (SEO) has long been a key topic in marketing research, but there are very few studies addressing SEO success and brand equity (BE). Thus, this study aims to investigate the interdependence of SEO success and BE, with a specific focus on small- and medium-sized enterprises (SMEs).

Design/methodology/approach

The study involved conducting interviews with SEO and digital marketing experts, followed by a comprehensive analysis of their responses to investigate the mutual association between BE and SEO. The analysis of the interview data was conducted using the grounded theory approach.

Findings

The placement of a brand on top of search engine results is perceived as an indication of its credibility by searchers. Well-established brands tend to have superior SEO performance due to the impact of search algorithms and their powerful brand recognition. Lesser-known brands should improve their SEO performance to enhance their BE.

Practical implications

This study makes a significant contribution to the understanding of the interdependence between SEO and BE. Specifically, this study provides SMEs with effective SEO strategies to enhance their BE in the future.

Originality/value

This study presents unprecedented findings on the reciprocal relationship between SEO success and BE. The study also highlights the potential risk for SMEs of falling into a negative spiral due to poor SEO performance and offers practical business solutions to address this issue.

Details

European Business Review, vol. 35 no. 5
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 3 April 2019

Zhaoqiang Wang, Jun Cheng, Hong Ji, Shan Hu and Hao Chen

The purpose of this paper is to study the effects of single parameters for temperature characteristics of oil film in port plate pair and the relationship of calculated results…

297

Abstract

Purpose

The purpose of this paper is to study the effects of single parameters for temperature characteristics of oil film in port plate pair and the relationship of calculated results and experimental results under different viscosity.

Design/methodology/approach

The paper established the mathematical model of oil film of port plate pair, calculated the energy equation of port plate pair, simulated for the oil film and temperature distribution and selected different kinds of lubricants to analyze the calculated value and the experimental value.

Findings

The results show: temperature rise of port plate pair is reduced with the increase of oil viscosity; temperature rise of port plate pair is decreased with rise of initial oil film thickness; temperature rise of port plate pair is increased with the rise of cylinder body speed, inclination angle and sealing belt width; and through the comparison of calculated value and experimental value, under the same viscosity and cylinder speed, experimental results are bigger.

Originality/value

This paper used the methods that the temperature of port plate pair was calculated numerically, and the results were consistent with experimental results, so it can get high precision.

Details

Industrial Lubrication and Tribology, vol. 71 no. 4
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 1 March 2024

Jun Cheng and Chunxing Gu

As the crucial support component of the propeller power system, the reliability of the operation of submersible pumps is influenced by the lubrication performance of…

178

Abstract

Purpose

As the crucial support component of the propeller power system, the reliability of the operation of submersible pumps is influenced by the lubrication performance of water-lubricated thrust bearings. When the water-lubricated thrust bearings are under start-stop or heavy load conditions, the effect of surface morphology is crucial as the mixed lubrication regime is encountered. This paper aims to develop one mixed lubrication model for the water-lubricated thrust bearings to predict the effects of surface skewness, kurtosis and roughness orientation on the loading carrying capacity and tribological behavior.

Design/methodology/approach

This paper developed one improved mixed lubrication model specifically for the water-lubricated thrust bearing system. In this model, the hydrodynamic model was improved by using the height of the rough surface and its probability density function, combined with the average flow model. The asperity contact model was improved by using the equation for the Pearson system of frequency curves to characterize the non-Gaussian aspect of surface roughness distribution.

Findings

According to the results, negative skewness, large kurtosis and lateral surface pattern can improve the tribological performance of water-lubricated thrust bearings. Optimizing the surface morphology is a reasonable design method that can improve the performance of water-lubricated thrust bearings.

Originality/value

In this paper, one mixed lubrication model specifically for the water-lubricated thrust bearing with the effect of surface roughness into consideration was developed. Based on the developed model, the effect of surface morphology on tribological behavior can be evaluated.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-08-2023-0247/

Details

Industrial Lubrication and Tribology, vol. 76 no. 3
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 18 February 2021

Cheng-Jun Wang and Jonathan J.H. Zhu

Social influence plays a crucial role in determining the size of information diffusion. Drawing on threshold models, we reformulate the nonlinear threshold hypothesis of social…

690

Abstract

Purpose

Social influence plays a crucial role in determining the size of information diffusion. Drawing on threshold models, we reformulate the nonlinear threshold hypothesis of social influence.

Design/methodology/approach

We test the threshold hypothesis of social influence with a large dataset of information diffusion on social media.

Findings

There exists a bell-shaped relationship between social influence and diffusion size. However, the large network threshold, limited diffusion depth and intense bursts become the bottlenecks that constrain the diffusion size.

Practical implications

The practice of viral marketing needs innovative strategies to increase information novelty and reduce the excessive network threshold.

Originality/value

In all, this research extends threshold models of social influence and underlines the nonlinear nature of social influence in information diffusion.

Details

Internet Research, vol. 31 no. 5
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 9 August 2021

Xinli Li, Jun Cheng, Shouyi Wan and Zhenyang Zhao

This study aims to investigate the impact of institutional fragility on the innovation investments of enterprises by analyzing the moderating effect of government subsidies and…

472

Abstract

Purpose

This study aims to investigate the impact of institutional fragility on the innovation investments of enterprises by analyzing the moderating effect of government subsidies and the integration of industry and finance.

Design/methodology/approach

Multiple regression analysis was used on 10,838 samples of 2,356 listed companies in China for the period 2007–2017, to empirically test the influence of institutional fragility on innovation investment. Moreover, Heckman’s two-stage approach was used for the robustness of the regression results.

Findings

The results show that the relationship between institutional fragility and innovation investment is an inverted U-shaped; government subsidies negatively moderate the relationship between institutional fragility and innovation investment, while the integration of industry and finance positively moderates them. Further analysis shows that the relationship between institutional fragility and innovation investment is more significant for high-tech enterprises. Similarly, the relationship between institutional fragility and innovation output also presents an inverted U-shape, which mainly affects enterprises’ breakthrough innovation output, but has no substantial impact on the incremental innovation output.

Originality/value

The conclusions provide new ideas for guiding the government’s reform, promoting the integration of industry and finance and promoting enterprise innovation.

Details

Chinese Management Studies, vol. 16 no. 3
Type: Research Article
ISSN: 1750-614X

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Article
Publication date: 2 May 2017

Prateek Kalia

Measuring service quality in online retail is critical. The purpose of this paper is to put in foreground key methodological issues of prevailing research related to scale…

3526

Abstract

Purpose

Measuring service quality in online retail is critical. The purpose of this paper is to put in foreground key methodological issues of prevailing research related to scale development for the measurement of service quality in the context of online retail.

Design/methodology/approach

Content analysis of 30 research papers sourced from prestigious databases has been done to detect defects within research and sampling methods, survey administration, item generation and purification, dimensionality analysis, reliability and validity assessment. Also observations regarding dimensionality of online service quality constructs have been highlighted.

Findings

Study revealed deficiencies in sample size and composition, quantitative orientation in research methods, leniency in item generation/purification and negligent assessment of reliability and validity. It was found that e-service quality is multidimensional in nature and there is no consensus on number and nature of dimensions, although security/privacy, website design, reliability, responsiveness and information emerged as most cited dimensions. Electronic and traditional service quality dimensions displayed analogy in direct or adapted form.

Originality/value

This paper is first to highlight key methodological issues of prevailing research on e-service quality scale development in context of online retail. Implications for researchers and managers are summarized at the end of the study.

Details

International Journal of Operations & Production Management, vol. 37 no. 5
Type: Research Article
ISSN: 0144-3577

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Article
Publication date: 1 August 2016

Xinsheng Xu, Tiequn Huang, Cheng Wang, Jun Yuan and Fanfan Zhu

Product variant design process consists of a series of asynchronous activities. These activities and the logic relations among them are important in constructing general logic…

259

Abstract

Purpose

Product variant design process consists of a series of asynchronous activities. These activities and the logic relations among them are important in constructing general logic workflow structure, which is the foundation of deriving an activity path for variant design business. Traditional process modeling approaches have not defined activities for product variant design and cannot describe the complex relations among these activities because of the lack of logic express elements. Thus, logic workflow structure modeling method is anticipated to meet the requirements of logic description and path generation in product variant design application. This paper aims to address these issues.

Design/methodology/approach

The paper identifies the variant design modes of different types of parts and defines their variant design activities. The procedure of constructing general logic workflow structure of product variant design is proposed. Simultaneously, the principles of inferring logic relations among activities are put forward based on their adjacency information and connectivity probability. A general logic workflow structure of product variant design is constructed. Based on this, activity path corresponding to a variant design business can be generated. The algorithm of generating activity path is designed as well. In addition, Boolean vectors of activity path, based on the functional contour matrix of polychromatic set theory, can be inferred, which denotes the functional character of activity path.

Findings

A general logic workflow structure for product variant design has been established, which comprises variant design activities and basic process logic nodes. The logic relations among activities can be inferred based on their in-degree/out-degree and connectivity probability. The function character of activity path can also be expressed based on the polychromatic set theory.

Originality/value

The combination of variant design activity and basic process logic node makes diverse variant design business descriptions possible in a general workflow structure. The proposed approach provides evidences for designer to plan and develop product variant design system effectively.

Details

Assembly Automation, vol. 36 no. 3
Type: Research Article
ISSN: 0144-5154

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Article
Publication date: 11 April 2016

Qunfeng Zeng, Jinhua Zhang, Jun Hong and Cheng Liu

The purpose of this paper is to design an oil-air lubrication system with low temperature rise, vibration and noise simplifies the spindle configuration. The oil-air lubrication…

626

Abstract

Purpose

The purpose of this paper is to design an oil-air lubrication system with low temperature rise, vibration and noise simplifies the spindle configuration. The oil-air lubrication unit is a key component for high-speed grinding machine tools. The development of oil-air lubrication unit suitable for high/ultrahigh rotational speed is a daunting task owing to the lubrication challenges.

Design/methodology/approach

This paper emphasizes three main issues: the analysis of oil-air two-phase flow for tradition oil-air lubrication unit with the simulation method; the design of new oil-air lubrication unit for the high/ultrahigh-speed grinding machine tools and the comparative experiment research of tradition and new oil-air lubrication unit. The optimum structure parameters that create the optimum flow pattern and operating conditions resulting in low temperature increase, vibration and noise of oil-air lubricated spindle can be achieved by the simulation method and experiments.

Findings

The simulation and experimental results show that new oil-air lubrication unit lubricating a high speed electric spindle has a better performance with a small temperature increase and vibration, which means that our proposed method is an effective design method for oil-air lubrication system.

Originality/value

A design method suitable for high-speed oil-air lubrication unit is proposed. New oil-air lubrication unit is expected to apply for high/ultrahigh rotational speed grinding machine tools.

Details

Industrial Lubrication and Tribology, vol. 68 no. 3
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 10 August 2015

Jun Cheng, Xianghui Meng, Youbai Xie and Wenxiang Li

The purpose of this paper is to study the real-time change of surface roughness at different small regions of piston rings during running-in process. Meanwhile, the effects of…

317

Abstract

Purpose

The purpose of this paper is to study the real-time change of surface roughness at different small regions of piston rings during running-in process. Meanwhile, the effects of real-time change of the rough surface topography on the lubrication and friction of piston rings are investigated.

Design/methodology/approach

An uneven wear model has been developed to research the running-in behavior at the different small regions of piston rings. The model is verified by comparing the simulation results with the experimental results on a reciprocating friction and wear test rig.

Findings

This research shows that the wear process of piston ring surface is uneven during running-in. At most time of the operating cycle except the vicinity of top dead center and bottom dead center, the minimum oil film thickness ratio increases while the friction force and power loss decrease after the running-in period.

Originality/value

Through this research, the running-in behavior of piston rings is investigated in detail. The interaction between the running-in and the lubrication and friction of piston rings is understood more deeply.

Details

Industrial Lubrication and Tribology, vol. 67 no. 5
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 8 January 2018

Jun-peng Shao, Guang-dong Liu, Xiao-dong Yu, Yan-qin Zhang, Xiu-li Meng and Hui Jiang

The purpose of this paper is to describe a simulation and experimental research concerning the effect of recess depth on the lubrication performance of a hydrostatic thrust…

208

Abstract

Purpose

The purpose of this paper is to describe a simulation and experimental research concerning the effect of recess depth on the lubrication performance of a hydrostatic thrust bearing by constant rate flow.

Design/methodology/approach

The computational fluid dynamics and finite volume method have been used to compute the lubrication characteristics of an annular recess hydrostatic thrust bearing with different recess depths. The performances are oil recess pressure, oil recess temperature and oil film velocity. The recess depth has been optimized. A test rig is established for testing the pressure field of the structure of hydrostatic thrust bearing after recess depth optimization, and experimental results show that experimental data are basically identical with the simulation results, which demonstrates the validity of the proposed numerical simulation method.

Findings

The results demonstrate that the oil film temperature decreases and the oil film pressure first increases and then decreases with an increase in the recess depth, but oil film velocity is constant. To sum up comprehensive lubrication performance, the recess depth of 3.5 mm is its optimal value for the annular recess hydrostatic thrust bearing.

Originality/value

The computed results indicate that to get an improved performance from a constant flow hydrostatic thrust bearing, a proper selection of the recess depth is essential.

Details

Industrial Lubrication and Tribology, vol. 70 no. 1
Type: Research Article
ISSN: 0036-8792

Keywords

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