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Article
Publication date: 1 March 2001

Julie Rowbotham

This article explores the belief held by one publishing company, UpMyStreet, that location‐based searching technology not only allows users to more easily access information about…

2033

Abstract

This article explores the belief held by one publishing company, UpMyStreet, that location‐based searching technology not only allows users to more easily access information about their local area but also, when manipulated intelligently, can help receive our lost senesce of community.

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Aslib Proceedings, vol. 53 no. 2
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 March 1999

Julie Rowbotham

This article explores the reasons why librarians should be at the heart of Internet site development. There are two distinct ways in which librarians can most effectively…

556

Abstract

This article explores the reasons why librarians should be at the heart of Internet site development. There are two distinct ways in which librarians can most effectively contribute to this medium. The first is by getting involved in information architecture. This new discipline requires skills such as expertise in search techniques and navigational logic, and generally involves the librarian working closely with graphic designers to create a firm foundation for the site. The second area is the role librarians can play in the structuring of the data which drives the site (data management).

Details

Aslib Proceedings, vol. 51 no. 2
Type: Research Article
ISSN: 0001-253X

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Available. Content available
Book part
Publication date: 7 December 2017

Eva Tutchell and John Edmonds

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The Stalled Revolution: Is Equality for Women an Impossible Dream?
Type: Book
ISBN: 978-1-78714-602-0

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Book part
Publication date: 11 March 2025

Eva Tutchell and John Edmonds

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The Stalled Revolution: Is Equality for Women an Impossible Dream?
Type: Book
ISBN: 978-1-83549-193-5

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Article
Publication date: 8 September 2021

Jayne Krisjanous and Christine Hallett

The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and…

235

Abstract

Purpose

The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and continued emotional commitment and loyalty through the leverage of stories and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand World War 1 (WWI) nurse to today’s audiences. The periods of study are WWI (1914–1918) and then the modern day. The New Zealand Army Nursing Service (NZANS) during WWI has previously had little attention as a key actor in the Australia and New Zealand Army Corp (ANZAC), Today ANZAC is held as pivotal in the birth of New Zealand’s perception of nationhood and as an iconic heritage cultural brand. The history and legend of the ANZAC plays an important role in New Zealand culture and is fundamental to the “Anzac Spirit”, a signifier of what it means to be a New Zealander.

Design/methodology/approach

A historical case study method is used. The primary source of data is 1914–1918, and includes contemporaneous articles, and personal writings: diaries, letters and published memoirs. More contemporary works form the basis for discussion of marketization as it relates to the NZANS. The article first presents conceptual framing, then the development of the Anzac brand and the history of the NZANS and its role in WWI before turning to discussion on the marketization of this nursing service to today’s audiences and as part of the ANZAC/Anzac brand.

Findings

Today the story of the WWI NZANS nurse, previously seldom heard, has been co-opted and is becoming increasingly merged as an integral part of the Anzac story. The history of the NZANS during WWI has a great deal of agency today as part of that story, serving many functions within it and providing a valuable lever for marketization.

Originality/value

To date, there is a scarcity of marketing analysis that examines the marketization of history. By focusing on New Zealand WWI nursing as a contributor to the Anzac story, the authors contribute to the understanding of how marketers package and contemporize history for appeal to audiences through both sustaining and reworking cultural branding.

Details

Journal of Historical Research in Marketing, vol. 14 no. 1
Type: Research Article
ISSN: 1755-750X

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Book part
Publication date: 7 December 2017

Eva Tutchell and John Edmonds

Abstract

Details

The Stalled Revolution: Is Equality for Women an Impossible Dream?
Type: Book
ISBN: 978-1-78714-602-0

Access Restricted. View access options
Book part
Publication date: 11 March 2025

Eva Tutchell and John Edmonds

Abstract

Details

The Stalled Revolution: Is Equality for Women an Impossible Dream?
Type: Book
ISBN: 978-1-83549-193-5

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