The purpose of this paper is twofold. It seeks to explore the relationship between place branding in rural areas and community building. Furthermore, the paper advances the…
Abstract
Purpose
The purpose of this paper is twofold. It seeks to explore the relationship between place branding in rural areas and community building. Furthermore, the paper advances the growing body of work, that examines the role of events in destination revitalisation and competitiveness.
Design/methodology/approach
The methodological approach stems from the Chicago School of Sociology, and visual methodologies. The ethnographic fieldwork consisted of purposeful conversations with event organisers, social interactions with members of the local community and other event attendees, field notes and photographs.
Findings
The Loch Fyne Food Fair in Argyll and Bute highlights a manifold disjuncture between place marketing and place branding, which, in turn, reflects the different approaches to how cities and rural areas seek to remain competitive. The authenticity of the brand, as signalled through image and language, is a key feature of the event’s success, as is the creation of a welcoming and inclusive “third place” environment. The interdependence between the aesthetic, escapist, educational and entertainment realms of the Fair experience have helped to secure the loyalty of visitors and locals, alike.
Originality/value
The paper offers practical insights into the ways in which place branding can be deployed to sustain a successful rural event and extends knowledge of the status of events and festivals as third places. The case study demonstrates how paying careful attention to the elements of the experience economy can enrich the distinctiveness of a rural event.
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The economics literature on gender has expanded considerably in recent years, fueled in part by new sources of data, including from experimental studies of gender differences in…
Abstract
The economics literature on gender has expanded considerably in recent years, fueled in part by new sources of data, including from experimental studies of gender differences in preferences and other traits. At the same time, economists have been developing more realistic models of psychological and social influences on individual choices and the evolution of culture and social norms. Despite these innovations, much of the economics of gender has been left behind, and still employs a reductive framing in which gender gaps in economic outcomes are either due to discrimination or to “choice.” I suggest here that the persistence of this approach is due to several distinctive economic habits of mind – strong priors driven by market bias and gender essentialism, a perspective that views the default economic agent as male, and an oft-noted tendency to avoid complex problems in favor of those that can be modeled simply. I also suggest some paths forward.
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If you received your copy of Pro‐Cite before Aug. 1986, you may have problems using the key disk with the OCLC M300XT Workstation because of an incompatibility with the key disk…
Abstract
If you received your copy of Pro‐Cite before Aug. 1986, you may have problems using the key disk with the OCLC M300XT Workstation because of an incompatibility with the key disk protection software and the XT half height drive. If you have this problem, call Professional Bibliographic Software at (313) 996–1580.
The brief announcement that the Government had accepted that there should be regulations on open date marking of food, to come into effect in 1975, will come as no surprise. It is…
Abstract
The brief announcement that the Government had accepted that there should be regulations on open date marking of food, to come into effect in 1975, will come as no surprise. It is a timely reminder of what public pressure can achieve these days; how sustained advocacy and publicity by interested sectors of society—magistrates, local authorities, public health workers, consumer groups—can secure legislative changes which, in this case, run counter to trade opinions and the recommendation originally made by the Food Standards Committee that such a proposal was not practical and the existing law was an adequate protection. This was stated in the FSC Report on Food Labelling of 1964, although there was no indication of the evidence reviewed or that the subject had been considered very deeply; it was, after all, only a small fraction of the problem of food labelling control. It was also stated in this Report that in certain cases, date‐stamping of food could give to purchasers a false sense of security, “not justified by the conditions under which the food has been kept since manufacture”.
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Frame resonance and innovative tactics can substitute for a movement’s lack of important resources to sustain protests. This chapter shows how the insurgent groups in the 2011…
Abstract
Frame resonance and innovative tactics can substitute for a movement’s lack of important resources to sustain protests. This chapter shows how the insurgent groups in the 2011 Tunisian uprising that lacked mass-based organizations and national leaders maintained and spread the protests using frame resonance and innovative tactics. It argues that the activists’ strategy of frame resonance drew on the collective identity of the poor people in the interior regions, mainly their collective feeling of social marginalization. Activist organizers also relied on a motivational campaign aimed at converting the feelings of injustice held by those in the interior regions into anger against the regime. The innovative tactics of the activists included locating protests inside poor people’s neighborhoods, especially in coastal regions. The engagement of poor people in the protests sustained them in two ways: by spreading and intensifying protests through individual initiatives, and by weakening the Tunisian police in sustained disruptive actions and spontaneous riots. These findings are based on the narratives of 81 activists, insurgent groups’ documents, chanted slogans, and official state documents. The fieldwork research was conducted in Tunisia during the months of April and May 2012, and June 2013.
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Beth Clark, Julie Doyle, Owen Bull, Sophie McClean and Tom Hill
Vitamin D deficiency is a well-recognised public health problem within the UK, with specific population groups more vulnerable to deficiency. Two pilot studies were used to…
Abstract
Purpose
Vitamin D deficiency is a well-recognised public health problem within the UK, with specific population groups more vulnerable to deficiency. Two pilot studies were used to explore awareness of vitamin D deficiency and attitudes towards food fortification.
Design/methodology/approach
A survey of 120 participants from five at-risk groups (South Asians, Blacks, Middle Eastern, Far Eastern and Caucasian older adults over 65 years) plus a group of British Caucasians who do not avoid sun exposure explored awareness of vitamin D, sun exposure knowledge and behaviour and attitudes towards food fortification. The latter group was included to provide a comparison group who were at a reduced risk of deficiency. χ2 was used to test associations between categorical variables and the study groups. The second study used three focus groups and two interviews, conducted on young South Asian females and examined knowledge and awareness of vitamin D and vitamin D-fortified foods.
Findings
A lack of knowledge and misconceptions were highlighted by both studies in relation to at-risk factors, including sunlight exposure (p = 0.037), dietary intakes (p = 0.0174) and darker skin pigmentation (p = 0.023), sources of vitamin D and the health benefits associated with optimal consumption. Attitudes to mandatory fortification of some foods varied significantly (p = 0.004) between the groups with acceptance rates for Blacks (68 per cent), those over 65 years (50 per cent), Middle Eastern (67 per cent) and Far Eastern (73 per cent), whereas the control (71 per cent) showed no acceptance, and South Asians gave a mixed response (48 per cent No). Focus group findings highlighted positive views towards fortification, although this was less for mandatory as opposed to voluntary fortification. Both pilot studies highlight the need for more research into this area, to create more effective public health policies.
Originality/value
The research presents novel insights into a topical area where there is limited research.
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Sherrie Human, Thomas Clark, Charles H. Matthews, Julie Stewart and Candace Gunnarsson
Relatively few comparative studies have examined how perceptions across cultures might converge or diverge regarding careers in general and new venture careers in particular. Our…
Abstract
Relatively few comparative studies have examined how perceptions across cultures might converge or diverge regarding careers in general and new venture careers in particular. Our research addresses this gap by providing a comparative study of career perceptions among undergraduate business students in three countries with different levels of experience with capitalism: Ukraine, South Korea, and the United States. Results suggest both surprising differences and interesting similarities between undergraduate students in the three countries with regard to how they perceive characteristics associated with entrepreneurial careers. Findings are discussed in the context of distinct differences and commonalities across cultures and implications for future research provided.
Celia Wilkinson, Kim Clarke, Ros Sambell, Julie Dare and Stephen Jason Bright
Rates of drinking- and alcohol-related harms among older adults are increasing in most developed nations. The purpose of this paper was to explore the relationship among at-risk…
Abstract
Purpose
Rates of drinking- and alcohol-related harms among older adults are increasing in most developed nations. The purpose of this paper was to explore the relationship among at-risk alcohol use, smoking, gender, geographical location, self-reported health and psychological well-being among Western Australians aged 65 years and older.
Design/methodology/approach
A secondary analysis was conducted of a cross-sectional survey that collected data from 7,804 West Australians aged 65 years and older between 2013 and 2015. Participants were categorised according to the following age groups: young-old (aged 65–74 years), older-old (aged 75–84 years) and oldest-old (aged 85+ years).
Findings
Results from a multinomial logistic regression analysis indicated that at-risk drinking decreased with increasing age. Current smokers, males and those males and females who perceived their health to be “excellent” were more likely to report at-risk drinking, as were the oldest-old males who lived in remote communities. Psychological well-being was not a predictor of at-risk drinking
Originality/value
This paper examines drinking behaviour among a diverse population of older Western Australians. The way in which the age groups were segmented is unique, as most studies of older Australian drinking patterns aggregate the older adult population. Some of the authors’ findings support existing literature, whereas the remainder provides unique data about the relationship among at-risk drinking, geographic location and psychological well-being.