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Article
Publication date: 5 February 2018

Miroslava Bavorova, Diana Traikova and Juliane Doms

The purpose of this paper is to examine the factors that influence consumers’ shopping behaviour from farm shops.

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Abstract

Purpose

The purpose of this paper is to examine the factors that influence consumers’ shopping behaviour from farm shops.

Design/methodology/approach

The study is based on the theory of planned behaviour (TPB). Data were gathered in 2015 and 2016 via a quantitative written survey of 135 pedestrians in a structured questionnaire in Naumburg, East Germany. The authors use the variance-based, partial least squares subfamily of structural equation models for the analysis, allowing the authors to investigate the causes of the formation of attitudes, social norms and perceived behavioural control (PBC) related to buying from farm shops.

Findings

Seen through the TPB prism, the most powerful explanatory construct in the model is PBC. This is followed by favourable attitudes towards buying at the farm gate. Interestingly, the injunctive norms construct is not significant, while the descriptive norms construct is. This means that the observed behaviour of relevant peers is more strongly linked to buying at the farm gate than what significant others want respondents to do.

Originality/value

Farm shops are one of the innovative distribution channels used by farmers to sell regional products directly to consumers. Studies that analyse the factors that have an effect on consumer behaviour when buying food from farm shops are very scarce. This paper fills this gap and the findings have implications for communications to consumers and labelling.

Details

British Food Journal, vol. 120 no. 2
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 23 February 2018

Juliane Doms, Norbert Hirschauer, Michael Marz and Falk Boettcher

The purpose of this paper is to analyze the hedging efficiency (HE) of weather index insurances (WII) based on a whole-farm approach. The aim is to identify how different types of…

377

Abstract

Purpose

The purpose of this paper is to analyze the hedging efficiency (HE) of weather index insurances (WII) based on a whole-farm approach. The aim is to identify how different types of WII affect the economic performance risk of real farms in the light of the heterogeneity of farm operations and natural conditions.

Design/methodology/approach

Using historic simulation, the HE of various hedging strategies is computed for 20 farms in regions with moderate natural conditions. A priori defined “standardized” WII and hedge ratios as well as ex post “optimized” strategies are analyzed. The latter is identified through a risk programming approach that determines the strike level and hedge ratio that would have minimized the volatility of each farm’s historic total gross margins (TGMs) ex post.

Findings

(i) The correlations between the weather indexes and the yields of the farms’ main crop (wheat) do not provide useful insights regarding the whole-farm HE because farms’ performance risk is considerably affected by volatile factors other than wheat yield; (ii) Standardized WII are ill-suited to hedge performance risk for the majority of studied farms; (iii) A considerable positive whole-farm HE could have been obtained on average if farmers had been able to use the “optimized” risk management strategy. Using farm-specific information thus seems to be essential for identifying meaningful hedging strategies.

Originality/value

This study provides added value by analyzing the HE of WII for 20 German crop farms in “moderate” regions. The results show that exemplary tests of WII in extreme conditions provide no decision support for farmers in other regions.

Details

Agricultural Finance Review, vol. 78 no. 3
Type: Research Article
ISSN: 0002-1466

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Article
Publication date: 1 April 1988

General European governments slow to support IT. On a visit to London, Euripa's President Robert Weir said that European governments are clearly lagging behind those of the US and…

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Abstract

General European governments slow to support IT. On a visit to London, Euripa's President Robert Weir said that European governments are clearly lagging behind those of the US and Japan in recognising the strategic and economic value of information technology. His visit followed an invitation from Graham Seddon, Managing Director of BRS Europe who believes that the European Information Industry is at a critical stage. ‘European businesses are beginning to appreciate that electronic information is easy to access and significantly contributes to a company's competitive position. A number of European information suppliers are becoming established but governments must help to reduce barriers and provide the right climate for growth,’ Seddon says.

Details

Online Review, vol. 12 no. 4
Type: Research Article
ISSN: 0309-314X

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