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681

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Aircraft Engineering and Aerospace Technology, vol. 70 no. 3
Type: Research Article
ISSN: 0002-2667

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Article
Publication date: 1 September 2004

William Baker

81

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Reference Reviews, vol. 18 no. 6
Type: Research Article
ISSN: 0950-4125

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Article
Publication date: 1 September 2002

274

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International Journal of Health Care Quality Assurance, vol. 15 no. 5
Type: Research Article
ISSN: 0952-6862

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Article
Publication date: 1 July 2006

174

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Aircraft Engineering and Aerospace Technology, vol. 78 no. 4
Type: Research Article
ISSN: 0002-2667

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Article
Publication date: 1 September 2002

115

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International Journal of Health Care Quality Assurance, vol. 15 no. 5
Type: Research Article
ISSN: 0952-6862

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Article
Publication date: 8 August 2018

Karim Saïd, Zeljko Sevic and Ian Llewelyn Phillips

This paper aims to examine the tensions between global and local corporate social responsibility (CSR) initiatives developed by multinationals managing subsidiaries in different…

1985

Abstract

Purpose

This paper aims to examine the tensions between global and local corporate social responsibility (CSR) initiatives developed by multinationals managing subsidiaries in different emergent countries. Multinationals carry out a wide array of political activities (Boddewyn and Brewer, 1994; Hillman and Hitt, 1999; Rehbein and Schuler, 1995) supporting their economic objectives, even though the political landscape and the institutional environment may vary significantly in the different countries in which they are located (Luo, 2006). This can raise issues related to the management of cross-border political imperatives as well as the coordination of political activities among multinational companies and their subsidiaries.

Design/methodology/approach

Based on a documentary research, this paper analyses the key challenges facing the non-market and CSR strategies of GlaxoSmithKline (GSK) a world leading, research-based pharmaceutical and health-care company.

Findings

The paper further looks at the way in which GSK deploys its global non-market strategies and manages their alignment with local CSR initiatives in emerging markets, particularly in China.

Research limitations/implications

Further research is required to address the question of international CSR mediation and moderation of this imbalance between pressures for global consistency and local responsiveness. More specifically, in-depth case studies designed to target local managers, as well as their counterparts from the MNE headquarters, should allow us to more effectively analyse and capture the perceived biases with regard to the way the CSR agenda is set at the central level, in light of its global strategy and to the needs and demands of their local host countries’ stakeholders.

Originality/value

This exploratory research based on secondary data allows an interesting base for analysis of the synergies between CSR, non-market strategies and international strategic management which provide a promising base for continuing research.

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critical perspectives on international business, vol. 15 no. 1
Type: Research Article
ISSN: 1742-2043

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Article
Publication date: 1 February 1997

David C. Wyld

Today, there is literally a massive rush of traffic rushing onto the Information Superhighway. Millions are logging onto the Internet for the first time, fueling the massive…

624

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Today, there is literally a massive rush of traffic rushing onto the Information Superhighway. Millions are logging onto the Internet for the first time, fueling the massive growth of the number of Internet users and sites on the World Wide Web.

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Equal Opportunities International, vol. 16 no. 2
Type: Research Article
ISSN: 0261-0159

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Publication date: 10 February 2025

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Examining Net Zero: Creating Solutions for a Greener Society and Sustainable Economic Growth
Type: Book
ISBN: 978-1-83608-574-4

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Publication date: 1 March 1999

John Thorp

It's not enough to measure the dollars and man‐hours an IT project consumes. You must also measure whether it is delivering the business benefits you're looking for.

230

Abstract

It's not enough to measure the dollars and man‐hours an IT project consumes. You must also measure whether it is delivering the business benefits you're looking for.

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Journal of Business Strategy, vol. 20 no. 3
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 1 March 2001

Vincent C. Liu and Brian H. Kleiner

Looks at the success of total quality management (TQM) and the principles of completeness. Considers the quality requirements and the performance standards as essential factors…

1337

Abstract

Looks at the success of total quality management (TQM) and the principles of completeness. Considers the quality requirements and the performance standards as essential factors within a total quality plan and states that the adaptation of the theory to the particular industry is key to success. Looks at TQM in the medical and legal profession and suggests that the practice of implementation can be helped or hindered by outside influences such as the state of the business and the culture it possesses.

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Management Research News, vol. 24 no. 3/4
Type: Research Article
ISSN: 0140-9174

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