Search results

1 – 10 of 51
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 16 December 2024

Marko Grünhagen, Maria Jell-Ojobor, Julia E. Hess and Haroldo Monteiro da Silva Filho

This research links the global advance of the franchise model to the geohistorical foray of shopping malls through an empirical longitudinal study in the largest emerging market…

26

Abstract

Purpose

This research links the global advance of the franchise model to the geohistorical foray of shopping malls through an empirical longitudinal study in the largest emerging market in Latin America, Brazil.

Design/methodology/approach

We conducted an analysis of a multi-year set of qualitative interviews with the same franchised mall tenants (23 interviews in 2017 and 12 follow-up interviews in 2022) via an iterative procedure of transcript data coding and theme identification.

Findings

Shopping malls were key catalysts in the pre-pandemic growth of franchising in Brazil, yet during the pandemic, malls became liabilities. Attitudes towards malls as franchise hosts changed, flipping the mall perception from catalytic host to burdensome trap. Mall management companies, as key gatekeepers, deserve more research attention.

Originality/value

Our study reveals the detrimental role shopping malls, with their static rules and high cost structures, have played as franchise businesses struggled to survive during the global pandemic. While franchising represents one of the most influential retail business models today, shopping malls have been among the most important brick-and-mortar retail institutions since the 1950s. Jointly, they constitute a unique retail symbiosis with little attention in the academic literature.

Details

International Journal of Retail & Distribution Management, vol. 53 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

Access Restricted. View access options
Article
Publication date: 19 September 2019

Julia Paranhos, Fernanda Steiner Perin, Eduardo Mercadante and Caroline Soares

The purpose of this paper is to analyze the strategies and organizational forms used by large Brazilian pharmaceutical companies (LBPCs) in interaction with universities for the…

274

Abstract

Purpose

The purpose of this paper is to analyze the strategies and organizational forms used by large Brazilian pharmaceutical companies (LBPCs) in interaction with universities for the development of innovation.

Design/methodology/approach

In the pharmaceutical industry, a science-based sector, the source of new knowledge is often outside the company environment. Thus, the search for innovation depends on the company’s strategic decisions of cooperation. This research uses the case study method, with secondary data from the 2008, 2011 and 2014 Innovation Survey (Pintec) about the innovative efforts of LBPCs, as well as primary data from semi-structured interviews with six of them.

Findings

The most recent data on innovation in Brazil show changes in the innovative efforts of LBPCs, involving the raise in the interaction with universities. The results of the field research also show that the LBPCs have differentiated innovative structures and are effectively using strategies for partnerships with universities, through the creation of radical innovation departments, the establishment of internal scientific committees and the internationalization of research and development.

Originality/value

These findings contribute to the literature on the industry-university interactions in Brazil and in developing countries. However, this analysis cannot be generalized for the Brazilian pharmaceutical industry as it uses the case study method. Moreover, it is too early to determine if the identified strategies were successful. Nonetheless, it is worth mentioning that the strategies of the six interviewed companies differ greatly from the patterns of the Brazilian pharmaceutical industry and the manufacturing industry.

Objetivo

El objetivo de este artículo es analizar las estrategias y estructuras organizacionales de las grandes empresas farmacéuticas brasileñas (GEFBs) en la interacción con universidades para el desarrollo innovador. En la industria farmacéutica, un sector basado en la ciencia, la fuente del conocimiento suele estar fuera del ambiente de la empresa. Por lo tanto, la búsqueda de la innovación depende de las decisiones estratégicas de cooperación de la empresa.

Diseño/metodología/aproximación

Esta investigación utiliza el método de estudio de caso, a partir de datos secundarios de la Encuesta de Innovación (Pintec) de 2008, 2011 y 2014 sobre los esfuerzos innovadores de las GEFBs, así como datos primarios de entrevistas semiestructuradas con seis de ellas.

Resultados

Los datos más recientes sobre innovación en Brasil muestran cambios en los esfuerzos innovadores de las GEFBs, incluyendo ampliación de la interacción con universidades. Los resultados de la investigación de campo también indican que las GEFBS poseen estructuras innovadoras diferenciadas y están aplicando estratégicas de alianzas con universidades, por la creación de departamentos de innovación radical, por el establecimiento de comités científicos internos y por la internacionalización de la investigación e innovación.

Limitaciones de la investigación/implicaciones

Este análisis no puede ser generalizado para la industria farmacéutica brasileña por utilizar el método de estudio de caso. Además, es muy temprano para determinar si las estrategias identificadas obtuvieron éxito.

Palabras claves

Estrategias empresariales, interacción universidad-empresa, Brasil

Tipo de artículo

Estudio de caso

Originalidad/valor

Estos resultados contribuyen a la literatura sobre interacciones universidad-empresa en Brasil y en países en desarrollo. Asimismo, debe ser mencionado que las estrategias de las seis empresas entrevistadas difieren considerablemente de los padrones de la industria farmacéutica y de la industria de transformación brasileñas.

Objetivo

O objetivo deste artigo é analisar as estratégias e estruturas organizacionais das grandes empresas farmacêuticas brasileiras (GEFBs) na interação com universidades para o desenvolvimento inovativo. Na indústria farmacêutica, um setor baseado em ciência, a fonte do conhecimento costuma estar fora do ambiente da empresa. Portanto, a busca pela inovação depende das decisões estratégicas de cooperação da empresa.

Design/metodologia/abordagem

Esta pesquisa utiliza o método de estudo de caso, a partir de dados secundários da Pesquisa de Inovação (Pintec) de 2008, 2011 e 2014 sobre os esforços inovativos das GEFBs, assim como dados primários de entrevistas semiestruturadas com seis delas. Os dados mais recentes sobre inovação no Brasil mostram mudanças nos esforços inovativos das GEFBs, incluindo a ampliação da interação com universidades.

Resultados

Os resultados da pesquisa de campo também indicam que as GEFBs possuem estruturas inovativas diferenciadas e estão efetivamente aplicando estratégicas de parcerias com universidades, pela criação de departamentos de inovação radical, pelo estabelecimento de comitês científicos internos e pela internacionalização da pesquisa e inovação.

Limitações de pesquisa/implicações

Esta análise não pode ser generalizada para a indústria farmacêutica brasileira por utilizar o método de estudo de caso. Ademais, é muito cedo para determinar se as estratégias identificadas obtiveram sucesso.

Originalidade/valor

Esses resultados contribuem para a literatura sobre interações universidade-empresa no Brasil e em países em desenvolvimento. Outrossim, deve ser mencionado que as estratégias das seis empresas entrevistadas diferem consideravelmente do padrão da indústria farmacêutica e da indústria de transformação brasileiras.

Palavras chaves

Estratégias empresariais, interação universidade-empresa, indústria farmacêutica, Brasil

Tipo de artigo

Estudo de caso

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. 17 no. 4
Type: Research Article
ISSN: 1536-5433

Keywords

Available. Open Access. Open Access
Article
Publication date: 5 February 2021

Julia Höhler and Jörg Müller

Farmers often decide simultaneously on crop production or input use without knowing other farmers' decisions. Anticipating the behavior of other farmers can increase financial…

1795

Abstract

Purpose

Farmers often decide simultaneously on crop production or input use without knowing other farmers' decisions. Anticipating the behavior of other farmers can increase financial performance. This paper investigates the role of other famers' behaviors and other contextual factors in farmers' simultaneous production decisions.

Design/methodology/approach

Market entry games are a common method for investigating simultaneous production decisions. However, so far they have been conducted with abstract tasks and by untrained subjects. The authors extend market entry games by using three real contexts: pesticide use, animal welfare and wheat production, in an incentivized framed field experiment with 323 German farmers.

Findings

The authors find that farmers take different decisions under identical incentive structures for the three contexts. While context plays a major role in their decisions, their expectations about the behavior of other farmers have little influence on their decision.

Originality/value

The paper offers new insights into the decision-making behavior of farmers. A better understanding of how farmers anticipate the behavior of other farmers in their production decisions can improve both the performance of individual farms and the allocational efficiency of agricultural and food markets.

Details

British Food Journal, vol. 123 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Access Restricted. View access options
Article
Publication date: 28 May 2020

Kate Westberg, Mike Reid and Foula Kopanidis

This study aims to use the lens of the stereotype threat theory to explore older consumers’ age identity and experiences with service providers.

1541

Abstract

Purpose

This study aims to use the lens of the stereotype threat theory to explore older consumers’ age identity and experiences with service providers.

Design/methodology/approach

This study used semi-structured interviews with Australian consumers aged between 55 and 69. Data were examined using thematic analysis.

Findings

Older consumers justify a younger cognitive age by distancing themselves from the negative stereotypes associated with ageing and by associating themselves with attitudes and behaviours consistent with a younger age identity. Older consumers are confronted with age-based stereotype threats in a services context through four practices. Exposure to these threats results in service failure and can have a negative impact on both consumers’ ability to function effectively as consumers and their overall well-being.

Research limitations/implications

A more diverse sample is required to identify the extent to which age-based stereotype threats are experienced and which services marketing practices have the most detrimental impact on older consumers.

Practical implications

The findings provide insight for services marketers seeking to effectively cater for older consumers and have implications for service staff training, service technology and communications.

Social implications

The findings have implications for the well-being of older consumers in terms of their self-efficacy and self-esteem as well as their ability to function effectively as consumers.

Originality/value

This study contributes to the nascent understanding of older consumers’ experiences and their expectations of service interactions and advertising communication. The findings also extend the literature on service failure by demonstrating how age-based stereotypes threaten age identity, resulting in a negative customer experience.

Details

Journal of Services Marketing, vol. 35 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Access Restricted. View access options
Book part
Publication date: 5 June 2023

Jan Macfarlane and Jerome Carson

Abstract

Details

Positive Psychology for Healthcare Professionals: A Toolkit for Improving Wellbeing
Type: Book
ISBN: 978-1-80455-957-4

Access Restricted. View access options
Book part
Publication date: 5 February 2015

Abstract

Details

The Human Factor In Social Capital Management: The Owner-manager Perspective
Type: Book
ISBN: 978-1-78441-584-6

Access Restricted. View access options
Article
Publication date: 12 September 2022

Julia Woehler and Cornelia Ernst

Existing literature shows that marketing capabilities of new ventures are critical success factors affecting venture capital funding, startup performance and business failure. The…

2279

Abstract

Purpose

Existing literature shows that marketing capabilities of new ventures are critical success factors affecting venture capital funding, startup performance and business failure. The purpose of this study is to investigate whether venture capitalists reward extensive marketing strategies in their startup valuation and whether the marketing mix planning and early strategies on customer orientation predict long-term development of startups.

Design/methodology/approach

To address these gaps, this study investigate 107 business plans of new ventures which received venture capital based on these planning documents. The authors use computer-aided text analysis and regression analyses.

Findings

This study’s findings show that customer orientation has positive effects on new venture performance and intensive marketing mix planning increases the likelihood of survival. However, venture capitalists decrease their startup valuation when they read too much about customer orientation and operative marketing mix planning.

Originality/value

This study relies on unique internal documents and therefore provides valuable and new insights for research and practice. Further, this study investigate various short- and long-term effects from marketing and customer orientation for a startups’ development.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 25 no. 1
Type: Research Article
ISSN: 1471-5201

Keywords

Access Restricted. View access options
Book part
Publication date: 16 August 2016

Britta Baumgarten

Social movement research often focusses on phases of success and large protest events. By contrast, taking an interest in the question of how organizational change occurs within…

Abstract

Social movement research often focusses on phases of success and large protest events. By contrast, taking an interest in the question of how organizational change occurs within social movements, this study points out the importance of phases of low protest activity. The organizational structure of the Portuguese anti-austerity protests provides a thought-provoking case, as large protests organized by civil society actors other than the trade unions were a novelty in 2011. Furthermore, there are long periods of absence of large protests, and the organizational structure of the protests has undergone significant changes. Based on fieldwork in Portugal between September 2011 and March 2013, I differentiate between four phases in the organization of protests against austerity. I argue that it is mainly times of low degrees of activism – times that are rarely taken into account by social movement research – that lead to radical changes in the organizational structure of a social movement. The impact of the following factors on the direction of change is analyzed: (a) strategic choice; (b) values and normative commitments; (c) (potential) alliances and participants; (d) inspiration from other cases of social movement activism; and (e) learning processes, the history of social movements and the impact of memory.

Details

Narratives of Identity in Social Movements, Conflicts and Change
Type: Book
ISBN: 978-1-78635-078-7

Keywords

Available. Content available
Book part
Publication date: 15 April 2020

Free Access. Free Access

Abstract

Details

Movies, Music and Memory
Type: Book
ISBN: 978-1-83909-199-5

Access Restricted. View access options
Article
Publication date: 1 April 1910

PROPERLY administrated, the reading room—displaying newspapers, magazines, and ready‐reference books—may, in spite of all that has been said to the contrary, become an important…

26

Abstract

PROPERLY administrated, the reading room—displaying newspapers, magazines, and ready‐reference books—may, in spite of all that has been said to the contrary, become an important contributory factor in the educational work of our libraries. Let us examine the position closely. It is admitted, even by intemperate opponents, that the reading room is one of our most frequented departments. How, then, may the librarian make it of real educational value to the frequenters? This is a significant question, and, in the limited space available, we propose to indicate a few directions in which much might be done to enhance the utility of this department, and, within certain limits, to systematize its work on the lines of the policy governing the circulating departments. First of all, there is the important question of planning the room; and, although the size and arrangement must, to a large extent, depend upon the local requirements, a few general observations, applicable under almost all circumstances, may here be made. The room should be so designed as to facilitate supervision—glass partitions being more desirable than solid walls. Wherever practicable, the exit should be within view of the staff. For passages between tables, ample space should be allowed—six to eight feet being a reasonable width where movable chairs are used. The accompanying plan obviates the necessity for further comment, and will, perhaps, convey a clearer idea of what is required.

Details

New Library World, vol. 12 no. 10
Type: Research Article
ISSN: 0307-4803

1 – 10 of 51
Per page
102050