Marko Grünhagen, Maria Jell-Ojobor, Julia E. Hess and Haroldo Monteiro da Silva Filho
This research links the global advance of the franchise model to the geohistorical foray of shopping malls through an empirical longitudinal study in the largest emerging market…
Abstract
Purpose
This research links the global advance of the franchise model to the geohistorical foray of shopping malls through an empirical longitudinal study in the largest emerging market in Latin America, Brazil.
Design/methodology/approach
We conducted an analysis of a multi-year set of qualitative interviews with the same franchised mall tenants (23 interviews in 2017 and 12 follow-up interviews in 2022) via an iterative procedure of transcript data coding and theme identification.
Findings
Shopping malls were key catalysts in the pre-pandemic growth of franchising in Brazil, yet during the pandemic, malls became liabilities. Attitudes towards malls as franchise hosts changed, flipping the mall perception from catalytic host to burdensome trap. Mall management companies, as key gatekeepers, deserve more research attention.
Originality/value
Our study reveals the detrimental role shopping malls, with their static rules and high cost structures, have played as franchise businesses struggled to survive during the global pandemic. While franchising represents one of the most influential retail business models today, shopping malls have been among the most important brick-and-mortar retail institutions since the 1950s. Jointly, they constitute a unique retail symbiosis with little attention in the academic literature.
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Julia Paranhos, Fernanda Steiner Perin, Eduardo Mercadante and Caroline Soares
The purpose of this paper is to analyze the strategies and organizational forms used by large Brazilian pharmaceutical companies (LBPCs) in interaction with universities for the…
Abstract
Purpose
The purpose of this paper is to analyze the strategies and organizational forms used by large Brazilian pharmaceutical companies (LBPCs) in interaction with universities for the development of innovation.
Design/methodology/approach
In the pharmaceutical industry, a science-based sector, the source of new knowledge is often outside the company environment. Thus, the search for innovation depends on the company’s strategic decisions of cooperation. This research uses the case study method, with secondary data from the 2008, 2011 and 2014 Innovation Survey (Pintec) about the innovative efforts of LBPCs, as well as primary data from semi-structured interviews with six of them.
Findings
The most recent data on innovation in Brazil show changes in the innovative efforts of LBPCs, involving the raise in the interaction with universities. The results of the field research also show that the LBPCs have differentiated innovative structures and are effectively using strategies for partnerships with universities, through the creation of radical innovation departments, the establishment of internal scientific committees and the internationalization of research and development.
Originality/value
These findings contribute to the literature on the industry-university interactions in Brazil and in developing countries. However, this analysis cannot be generalized for the Brazilian pharmaceutical industry as it uses the case study method. Moreover, it is too early to determine if the identified strategies were successful. Nonetheless, it is worth mentioning that the strategies of the six interviewed companies differ greatly from the patterns of the Brazilian pharmaceutical industry and the manufacturing industry.
Objetivo
El objetivo de este artículo es analizar las estrategias y estructuras organizacionales de las grandes empresas farmacéuticas brasileñas (GEFBs) en la interacción con universidades para el desarrollo innovador. En la industria farmacéutica, un sector basado en la ciencia, la fuente del conocimiento suele estar fuera del ambiente de la empresa. Por lo tanto, la búsqueda de la innovación depende de las decisiones estratégicas de cooperación de la empresa.
Diseño/metodología/aproximación
Esta investigación utiliza el método de estudio de caso, a partir de datos secundarios de la Encuesta de Innovación (Pintec) de 2008, 2011 y 2014 sobre los esfuerzos innovadores de las GEFBs, así como datos primarios de entrevistas semiestructuradas con seis de ellas.
Resultados
Los datos más recientes sobre innovación en Brasil muestran cambios en los esfuerzos innovadores de las GEFBs, incluyendo ampliación de la interacción con universidades. Los resultados de la investigación de campo también indican que las GEFBS poseen estructuras innovadoras diferenciadas y están aplicando estratégicas de alianzas con universidades, por la creación de departamentos de innovación radical, por el establecimiento de comités científicos internos y por la internacionalización de la investigación e innovación.
Limitaciones de la investigación/implicaciones
Este análisis no puede ser generalizado para la industria farmacéutica brasileña por utilizar el método de estudio de caso. Además, es muy temprano para determinar si las estrategias identificadas obtuvieron éxito.
Palabras claves
Estrategias empresariales, interacción universidad-empresa, Brasil
Tipo de artículo
Estudio de caso
Originalidad/valor
Estos resultados contribuyen a la literatura sobre interacciones universidad-empresa en Brasil y en países en desarrollo. Asimismo, debe ser mencionado que las estrategias de las seis empresas entrevistadas difieren considerablemente de los padrones de la industria farmacéutica y de la industria de transformación brasileñas.
Objetivo
O objetivo deste artigo é analisar as estratégias e estruturas organizacionais das grandes empresas farmacêuticas brasileiras (GEFBs) na interação com universidades para o desenvolvimento inovativo. Na indústria farmacêutica, um setor baseado em ciência, a fonte do conhecimento costuma estar fora do ambiente da empresa. Portanto, a busca pela inovação depende das decisões estratégicas de cooperação da empresa.
Design/metodologia/abordagem
Esta pesquisa utiliza o método de estudo de caso, a partir de dados secundários da Pesquisa de Inovação (Pintec) de 2008, 2011 e 2014 sobre os esforços inovativos das GEFBs, assim como dados primários de entrevistas semiestruturadas com seis delas. Os dados mais recentes sobre inovação no Brasil mostram mudanças nos esforços inovativos das GEFBs, incluindo a ampliação da interação com universidades.
Resultados
Os resultados da pesquisa de campo também indicam que as GEFBs possuem estruturas inovativas diferenciadas e estão efetivamente aplicando estratégicas de parcerias com universidades, pela criação de departamentos de inovação radical, pelo estabelecimento de comitês científicos internos e pela internacionalização da pesquisa e inovação.
Limitações de pesquisa/implicações
Esta análise não pode ser generalizada para a indústria farmacêutica brasileira por utilizar o método de estudo de caso. Ademais, é muito cedo para determinar se as estratégias identificadas obtiveram sucesso.
Originalidade/valor
Esses resultados contribuem para a literatura sobre interações universidade-empresa no Brasil e em países em desenvolvimento. Outrossim, deve ser mencionado que as estratégias das seis empresas entrevistadas diferem consideravelmente do padrão da indústria farmacêutica e da indústria de transformação brasileiras.
Palavras chaves
Estratégias empresariais, interação universidade-empresa, indústria farmacêutica, Brasil
Tipo de artigo
Estudo de caso
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Farmers often decide simultaneously on crop production or input use without knowing other farmers' decisions. Anticipating the behavior of other farmers can increase financial…
Abstract
Purpose
Farmers often decide simultaneously on crop production or input use without knowing other farmers' decisions. Anticipating the behavior of other farmers can increase financial performance. This paper investigates the role of other famers' behaviors and other contextual factors in farmers' simultaneous production decisions.
Design/methodology/approach
Market entry games are a common method for investigating simultaneous production decisions. However, so far they have been conducted with abstract tasks and by untrained subjects. The authors extend market entry games by using three real contexts: pesticide use, animal welfare and wheat production, in an incentivized framed field experiment with 323 German farmers.
Findings
The authors find that farmers take different decisions under identical incentive structures for the three contexts. While context plays a major role in their decisions, their expectations about the behavior of other farmers have little influence on their decision.
Originality/value
The paper offers new insights into the decision-making behavior of farmers. A better understanding of how farmers anticipate the behavior of other farmers in their production decisions can improve both the performance of individual farms and the allocational efficiency of agricultural and food markets.
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Kate Westberg, Mike Reid and Foula Kopanidis
This study aims to use the lens of the stereotype threat theory to explore older consumers’ age identity and experiences with service providers.
Abstract
Purpose
This study aims to use the lens of the stereotype threat theory to explore older consumers’ age identity and experiences with service providers.
Design/methodology/approach
This study used semi-structured interviews with Australian consumers aged between 55 and 69. Data were examined using thematic analysis.
Findings
Older consumers justify a younger cognitive age by distancing themselves from the negative stereotypes associated with ageing and by associating themselves with attitudes and behaviours consistent with a younger age identity. Older consumers are confronted with age-based stereotype threats in a services context through four practices. Exposure to these threats results in service failure and can have a negative impact on both consumers’ ability to function effectively as consumers and their overall well-being.
Research limitations/implications
A more diverse sample is required to identify the extent to which age-based stereotype threats are experienced and which services marketing practices have the most detrimental impact on older consumers.
Practical implications
The findings provide insight for services marketers seeking to effectively cater for older consumers and have implications for service staff training, service technology and communications.
Social implications
The findings have implications for the well-being of older consumers in terms of their self-efficacy and self-esteem as well as their ability to function effectively as consumers.
Originality/value
This study contributes to the nascent understanding of older consumers’ experiences and their expectations of service interactions and advertising communication. The findings also extend the literature on service failure by demonstrating how age-based stereotypes threaten age identity, resulting in a negative customer experience.
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Julia Woehler and Cornelia Ernst
Existing literature shows that marketing capabilities of new ventures are critical success factors affecting venture capital funding, startup performance and business failure. The…
Abstract
Purpose
Existing literature shows that marketing capabilities of new ventures are critical success factors affecting venture capital funding, startup performance and business failure. The purpose of this study is to investigate whether venture capitalists reward extensive marketing strategies in their startup valuation and whether the marketing mix planning and early strategies on customer orientation predict long-term development of startups.
Design/methodology/approach
To address these gaps, this study investigate 107 business plans of new ventures which received venture capital based on these planning documents. The authors use computer-aided text analysis and regression analyses.
Findings
This study’s findings show that customer orientation has positive effects on new venture performance and intensive marketing mix planning increases the likelihood of survival. However, venture capitalists decrease their startup valuation when they read too much about customer orientation and operative marketing mix planning.
Originality/value
This study relies on unique internal documents and therefore provides valuable and new insights for research and practice. Further, this study investigate various short- and long-term effects from marketing and customer orientation for a startups’ development.
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Social movement research often focusses on phases of success and large protest events. By contrast, taking an interest in the question of how organizational change occurs within…
Abstract
Social movement research often focusses on phases of success and large protest events. By contrast, taking an interest in the question of how organizational change occurs within social movements, this study points out the importance of phases of low protest activity. The organizational structure of the Portuguese anti-austerity protests provides a thought-provoking case, as large protests organized by civil society actors other than the trade unions were a novelty in 2011. Furthermore, there are long periods of absence of large protests, and the organizational structure of the protests has undergone significant changes. Based on fieldwork in Portugal between September 2011 and March 2013, I differentiate between four phases in the organization of protests against austerity. I argue that it is mainly times of low degrees of activism – times that are rarely taken into account by social movement research – that lead to radical changes in the organizational structure of a social movement. The impact of the following factors on the direction of change is analyzed: (a) strategic choice; (b) values and normative commitments; (c) (potential) alliances and participants; (d) inspiration from other cases of social movement activism; and (e) learning processes, the history of social movements and the impact of memory.
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PROPERLY administrated, the reading room—displaying newspapers, magazines, and ready‐reference books—may, in spite of all that has been said to the contrary, become an important…
Abstract
PROPERLY administrated, the reading room—displaying newspapers, magazines, and ready‐reference books—may, in spite of all that has been said to the contrary, become an important contributory factor in the educational work of our libraries. Let us examine the position closely. It is admitted, even by intemperate opponents, that the reading room is one of our most frequented departments. How, then, may the librarian make it of real educational value to the frequenters? This is a significant question, and, in the limited space available, we propose to indicate a few directions in which much might be done to enhance the utility of this department, and, within certain limits, to systematize its work on the lines of the policy governing the circulating departments. First of all, there is the important question of planning the room; and, although the size and arrangement must, to a large extent, depend upon the local requirements, a few general observations, applicable under almost all circumstances, may here be made. The room should be so designed as to facilitate supervision—glass partitions being more desirable than solid walls. Wherever practicable, the exit should be within view of the staff. For passages between tables, ample space should be allowed—six to eight feet being a reasonable width where movable chairs are used. The accompanying plan obviates the necessity for further comment, and will, perhaps, convey a clearer idea of what is required.