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1 – 1 of 1Kati Suomi, Päivikki Kuoppakangas, Ulla Hytti, Charles Hampden-Turner and Jukka Kangaslahti
– The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE).
Abstract
Purpose
The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE).
Design/methodology/approach
The paper introduces one Finnish multidisciplinary master's degree programme as a case in point. The empirical data comprises a student survey and semi-structured interviews with internal and external stakeholders whose work relates to the master's degree programme in question.
Findings
The findings identify different types of dilemmas arising from collaboration between stakeholders of HE.
Practical implications
The paper demonstrates how the dilemma-reconciliation method can be used to enhance reputation management in HE.
Originality/value
The novelty of the paper is in applying dilemma theory (Hampden-Turner and Trompenaars, 2000) in parallel with reputation theories. Dilemma theory attributes reputation risks to conflicting aims.
Details