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Article
Publication date: 21 February 2024

Mohd Hafiz Hanafiah, Muhammad Aliff Asyraff, Mohd Noor Ismawi Ismail and Juke Sjukriana

The purpose of this study is twofold. The first objective is to identify the factors that affect Gen Z tourists' M-payment behaviour. Next, this study investigates the…

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Abstract

Purpose

The purpose of this study is twofold. The first objective is to identify the factors that affect Gen Z tourists' M-payment behaviour. Next, this study investigates the inter-relationship between Gen Z tourist’s perception of M-payment benefits, adoption behaviour, usage risk and future usage intention.

Design/methodology/approach

The sample comprised Malaysian Gen Z individuals (n = 326) who had experience using M-payment methods while travelling outbound. Given the complex nature of the model and the goal to predict and explain relationships within Gen Z's M-payment usage, partial-least square-structural equation modelling was used to assess the study framework and test the proposed relationships.

Findings

This study reveals significant influences on Gen Z tourists' behavioural intentions towards M-payment usage. Perceived benefits, performance expectancy, social influence and perceived trust positively impact behavioural intentions, while effort expectancy exhibits no significant effect. Furthermore, perceived trust is strongly influenced by perceived security, which also positively influences behavioural intentions. A mediated relationship is evident as trust mediating the effect of perceived security on behavioural intentions.

Research limitations/implications

This study’s findings contribute to understanding the intricate relationships influencing Gen Z's M-payment behaviour and underscore trust's pivotal role in mediating the security–behavioural intention relationship.

Originality/value

This study is among the first to consider Mental Accounting Theory and the Unified Theory of Acceptance and Use of Technology as crucial underpinning theories in comprehending the intricate relationships that influence Gen Z travellers' perceptions and behaviours concerning M-payment systems.

Details

Young Consumers, vol. 25 no. 5
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 12 December 2024

Juke Sjukriana, Mohd Hafiz Hanafiah, Muhammad Aliff Asyraff and Galih Kusumah

The purpose of this research is to provide insights into the key trends, challenges and benefits associated with the integration of various event technologies, such as virtual…

94

Abstract

Purpose

The purpose of this research is to provide insights into the key trends, challenges and benefits associated with the integration of various event technologies, such as virtual reality (VR) platforms, mobile apps and artificial intelligence (AI) tools. The study explores event technology adoption within the hospitality and tourism industry through a systematic literature review.

Design/methodology/approach

Employing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology, the study screened 609 articles from Scopus and ScienceDirect, narrowing down to 33 articles for in-depth analysis.

Findings

Findings reveal that VR, AI and mobile apps are preferred as they enhance experiences through immersive previews, improved logistics and real-time engagement. Attendee adoption depends on ease of use, perceived benefits, social influence and privacy concerns, while organizers prioritize cost-effectiveness, efficiency and compatibility. Emerging trends like AI, VR and the metaverse are reshaping events, with economic and demographic factors influencing adoption.

Research limitations/implications

The findings underscore a maturation in research efforts concerning technology adoption in the hospitality and tourism event industry, reflecting the industry’s evolving nature amidst technological advancements and societal shifts, thereby emphasizing the importance of continuous scholarly exploration in this domain.

Originality/value

The study contributes to both theory and practice, guiding future research on technology integration and offering practitioners a framework for effective technology adoption strategies. It synthesizes recent trends and bridges the gap between theory and practical application in adopting event technology.

Details

International Journal of Event and Festival Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1758-2954

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