Gahye Hong, Hyo Eun Cho, Juhee Kim and Jiyoung Shin
This study aims to contribute to the existing literature on corporate social responsibility (CSR) by examining the influence of national media environments on the economic…
Abstract
Purpose
This study aims to contribute to the existing literature on corporate social responsibility (CSR) by examining the influence of national media environments on the economic consequences of CSR. Drawing on signaling theory, this study distinguishes between two country-level media environments − digital media accessibility and media freedom − of which the prior research has often implied their value in cultivating the stakeholders’ awareness about the firms’ socially responsible behavior, suggesting that they amplify the benefits of CSR actions.
Design/methodology/approach
This study conducts multilevel analysis with a sample of 44,222 firm-year observations representing 6,726 companies from 57 countries over the period 2003–2019.
Findings
This study finds supportive evidence that CSR is more positively related to financial gains in countries with greater digital media accessibility. This study concludes that digital media accessibility affects a firm’s reputation and legitimacy benefits derived from CSR actions, resulting in better financial performance (FP).
Originality/value
The findings of this paper contribute to the existing literature on the CSR–FP relationship by demonstrating the relevance of considering the media environment to better explain the link between CSR and FP. In doing so, this study enriches our understanding of the importance of the media at macro-level institutions by examining how and why these media environments cultivate a culture of CSR as a strategic tool for firms.
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This study examines how extracurricular activity experiences affect students’ leadership development outcomes. Students’ leadership development outcomes are analyzed depend on…
Abstract
This study examines how extracurricular activity experiences affect students’ leadership development outcomes. Students’ leadership development outcomes are analyzed depend on general characteristics and collegiate/pre-collegiate experiences of extracurricular activities. The correlation to the individual, group, and community values of leadership development was analyzed. The study utilized the Social Change Model and Socially Responsible Leadership Scale (SRLS-R2). Data was analyzed from college students (N=706) using quantitative methodology. The results indicated students who participated in extracurricular activities while in college and high school scored relatively higher in each individual, group, and community value (p<.05). Gender and class level were significantly associated with student leadership development. Specifically, women had relatively higher leadership development than men in congruence, commitment, and citizenship. Also, senior students scored higher than sophomores in individual and community values, showing significant differences. This study guides educational leaders to amplify student participation opportunities that positively affect their leadership development. Educators should consider multifaceted approaches to enhance students’ leadership and a substantively deeper understanding of the latent benefits and patterns of student involvement in extracurricular activities.
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Yuzhuo Wang, Chengzhi Zhang, Min Song, Seongdeok Kim, Youngsoo Ko and Juhee Lee
In the era of artificial intelligence (AI), algorithms have gained unprecedented importance. Scientific studies have shown that algorithms are frequently mentioned in papers…
Abstract
Purpose
In the era of artificial intelligence (AI), algorithms have gained unprecedented importance. Scientific studies have shown that algorithms are frequently mentioned in papers, making mention frequency a classical indicator of their popularity and influence. However, contemporary methods for evaluating influence tend to focus solely on individual algorithms, disregarding the collective impact resulting from the interconnectedness of these algorithms, which can provide a new way to reveal their roles and importance within algorithm clusters. This paper aims to build the co-occurrence network of algorithms in the natural language processing field based on the full-text content of academic papers and analyze the academic influence of algorithms in the group based on the features of the network.
Design/methodology/approach
We use deep learning models to extract algorithm entities from articles and construct the whole, cumulative and annual co-occurrence networks. We first analyze the characteristics of algorithm networks and then use various centrality metrics to obtain the score and ranking of group influence for each algorithm in the whole domain and each year. Finally, we analyze the influence evolution of different representative algorithms.
Findings
The results indicate that algorithm networks also have the characteristics of complex networks, with tight connections between nodes developing over approximately four decades. For different algorithms, algorithms that are classic, high-performing and appear at the junctions of different eras can possess high popularity, control, central position and balanced influence in the network. As an algorithm gradually diminishes its sway within the group, it typically loses its core position first, followed by a dwindling association with other algorithms.
Originality/value
To the best of the authors’ knowledge, this paper is the first large-scale analysis of algorithm networks. The extensive temporal coverage, spanning over four decades of academic publications, ensures the depth and integrity of the network. Our results serve as a cornerstone for constructing multifaceted networks interlinking algorithms, scholars and tasks, facilitating future exploration of their scientific roles and semantic relations.
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The purpose of this paper is to investigate the role of overall satisfaction in the relationship between active participation and consumer behaviors that benefit hotels. It also…
Abstract
Purpose
The purpose of this paper is to investigate the role of overall satisfaction in the relationship between active participation and consumer behaviors that benefit hotels. It also addresses the importance of active members in estimating the effectiveness of online brand communities in social media marketing.
Design/methodology/approach
This study used a convenient sampling method to collect data from individuals who were or currently are members of hotel Facebook pages. The empirical data were analyzed using structural equation modeling.
Findings
The findings indicate that active members are likely to be satisfied with community participation and developed positive behaviors that benefit hotel Facebook pages, specifically willingness to promote the community to others and modify purchasing and information-searching behaviors.
Practical implications
This study provides practical implications for Facebook marketers of hotels. It emphasizes the value of Facebook pages as an effective marketing tool for hotels. Marketers are advised to identify members’ needs, create special offerings that accommodate those needs, and effectively communicate and share information with members in order to increase the level of satisfaction of members of online communities.
Originality/value
The importance of active participation and satisfaction for creating positive behaviors other than loyalty among members of hotel Facebook pages has been under-addressed. This study extends the existing research model of community participation in consumer-brand relationships by using satisfaction, community promotion, and behavioral changes to highlight the benefits of hotel Facebook pages.
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Jinhyun Jun, Juhee Kang and Sunghyup Sean Hyun
The purpose of this paper is to incorporate third-party certification to test a theoretical model that demonstrates the effects of third-party certification on perceived food…
Abstract
Purpose
The purpose of this paper is to incorporate third-party certification to test a theoretical model that demonstrates the effects of third-party certification on perceived food quality, perceived service quality, and trust and the effects of these factors on word of mouth (WOM) intentions in the context of luxury restaurants. It also investigates the moderating roles of attention to social comparison information (ATSCI) and the education level.
Design/methodology/approach
An online survey sent to customers who are patronizing luxury restaurants in the US 317 empirical data analysis was conducted using structural equation modeling.
Findings
Third-party certification facilitated patrons’ positive evaluation of food and service quality. In addition, this positive evaluation fostered trust in the restaurant. Finally, ATSCI and the education level had significant moderating effects on the relationship between third-party certification and patrons’ trust in the restaurant.
Originality/value
This study proposes risk-reducing effect of third-party certification on the luxury-restaurant business. Third-party certification is employed as a mechanism for communicating restaurant quality in food and service to patrons. Both stakeholders and patrons in the restaurant industry can obtain benefits from the third-party certification because it minimizes uncertainties and information asymmetries in luxury restaurants’ quality and service, and thus generating likelihood of WOM intentions.
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The purpose of this paper is to identify the antecedents and consequences of romantic brand love in the luxury hotel context.
Abstract
Purpose
The purpose of this paper is to identify the antecedents and consequences of romantic brand love in the luxury hotel context.
Design/methodology/approach
Data were collected from guests who had stayed at a luxury hotel within the past year and analyzed using structural equation modeling.
Findings
The findings indicate that uniqueness and hedonic values are a prerequisite of evoking closeness and passionate feelings toward hotel brands, resulting in guests’ advocacy and willingness to pay a premium price.
Practical implications
This study provides practical implications for luxury hotel marketers by introducing a new angle to understand brand love and suggesting desirable post-consumption behaviors through creating romantic love relationships between guests and hotel brands.
Originality/value
Research on the multidimensional aspects of luxury value is limited. This study proposes a conceptual model to investigate which luxury values enable guests to fall in love with brands and influence future behavior decisions and identifies opportunities for managerial benefits relating to consumers who are not traditional or frequent visitors to hotels.
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Juhee Kang, David J. Kwun and Jeeyeon Jeannie Hahm
The goal of this paper is to investigate the relationships between consumers’ value perceptions, satisfaction and involvement, and, ultimately, their effects on behavioral…
Abstract
Purpose
The goal of this paper is to investigate the relationships between consumers’ value perceptions, satisfaction and involvement, and, ultimately, their effects on behavioral intentions in the contexts of alternative golf (AG) and traditional golf (TG).
Design/methodology/approach
Data were collected from potential golfers who had visited AG facilities in the past 12 months. Data were analyzed using confirmatory factor analysis and structural equation modeling.
Findings
The findings of this study indicated that perceived value is a key element of developing satisfaction and promoting involvement, which resulted in visitors’ behavioral intentions toward AG and TG. In addition, satisfaction and involvement were found to sequentially mediate these relationships, and gender had a moderating effect on the relationship between AG and TG behavioral intentions.
Practical implications
This study theoretically contributes to the literature by proposing an extensive research model that attempted to capture the connection between AG and TG intentions and the sequential mediating effects of satisfaction and involvement. The strong connection between AG and TG found in this study suggest practical implications for managers, marketers and sales personnel for both AG and TG.
Originality/value
AG is defined as a non-traditional way to play golf that focuses more on entertainment and leisure activities. AG facilities are highly experiential spaces that include both golf and hospitality elements. The popularity of AG has increased in recent years with mostly anecdotal evidence of its influence on TG. This study empirically tested the role of AG in increasing the TG population.
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Heejung Ro and Juhee Kang
This paper aims to examine the relationships between motives, skepticism and brands evaluations in the LGBT-friendly branding hotels context.
Abstract
Purpose
This paper aims to examine the relationships between motives, skepticism and brands evaluations in the LGBT-friendly branding hotels context.
Design/methodology/approach
An online survey is created and 278 LGBT participants are recruited through a consumer panels firm. The research model is tested through structural equation modeling.
Findings
Values-, stakeholder- and strategic-driven motives are negatively related to skepticism, while egoistic-driven motive is positively related to skepticism. Also, sexual orientation openness moderates the relationship between stakeholder-driven motives and skepticism. Finally, skepticism is negatively related to brands evaluations.
Research limitations/implications
The research findings are limited to the LGBT-friendly hotels. However, this research contributes to the CSR and LGBT consumer research by examining the relationships between the four motives and skepticism considering LGBT customers’ sexual orientation openness level.
Practical implications
Hotels should devote greater efforts to communicating that their LGBT-friendly branding efforts are genuine by acknowledging both the social benefits and the business interests.
Social implications
As more and more hotels promote themselves as LGBT-friendly brands, a key challenge is reducing skepticism by appropriately conveying their motives. This research sheds light on this critical issue.
Originality/value
Although existent research on LGBT-friendliness has established its importance; there is a lack of understanding as to how customers perceive LGBT-friendly branding hotels. This research examines the four motives of hotels presenting themselves as being LGBT-friendly and their relationships to skepticism.
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Ryuichi Karakawa, David Kwun, Juhee Kang and Tadayuki Hara
This paper aims to explore what attributes of Japanese Ryokans are important to potential customers and to what extent these attributes could enhance perceived values toward…
Abstract
Purpose
This paper aims to explore what attributes of Japanese Ryokans are important to potential customers and to what extent these attributes could enhance perceived values toward Japanese Ryokans.
Design/methodology/approach
This study used photos and descriptions of luxury Japanese Ryokans to explore potential customers’ perceptions of luxury Japanese Ryokans, which may be a new concept of luxury accommodations and hot spring facilities.
Findings
The results identified four major dimensions of Japanese Ryokan’s attributes and two significant dimensions of perceived value. Overall, Japanese Ryokan’s attributes affected both value dimensions, but in different ways. In addition, the two dimensions of perceived value significantly mediated the relationship between Ryokan attribute dimensions and purchase intention.
Research limitations/implications
This research sample was collected from participants currently living in the Northeastern region of the US and may not represent potential customers elsewhere. Furthermore, this study evaluated pre-purchased stage customers’ perceptions. Post-purchase evaluation may provoke more emotive responses from consumers. Finally, even though this study verified the positive effects of the Japanese Ryokan attribute dimensions on perceived value, other possible variables may also exist.
Practical implications
The findings provide vital insights for Japanese lodging companies to formulate effective value-based marketing strategies using visual materials to attract potential consumers. Superior service and stimulating customers’ sense of functional/hedonic and symbolic/financial value are emphasized. Furthermore, the results showed that fundamental hotel attributes, Japanese servicescape and culture could enhance potential US customers’ value perceptions.
Social implications
This study contributes to the lodging literature by identifying attributes that reflect Japanese Ryokans’ unique characteristics within the luxury hot spring hotel/resort context. The results indicate four dimensions of Japanese Ryokan attributes: hotel attributes, Japanese servicescape, hot springs and spas and Japanese culture. Furthermore, this study extended the research on luxury hospitality value study.
Originality/value
The results of this study revealed potential consumers’ value perceptions toward luxury Japanese Ryokans and their effects on purchase intention. This study provides valuable guidelines for Japanese Ryokans to create a value-based marketing strategy.
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Kyuho Lee, Melih Madanoglu, Steve W. Henson and Jae-Youn Ko
Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding…
Abstract
Purpose
Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding of how South Korean female consumers have established a new female gender role and identity by adopting new communities that allow non-traditional consumption while still accepting gender roles. This paper aims to examine how South Korean female consumers create a unique consumption culture with respect to wine consumption.
Design/methodology/approach
A hermeneutic approach was adopted to understand what motivates South Korean female consumers to join a wine consumption community and their perceptions about consuming wine. Researchers conducted 26 semi-structured face-to-face interviews that ranged from 45 to 120 min, with an average duration of 1 h.
Findings
The results of the study suggest that wine can be a medium for emancipating women from traditional gender roles and social images of women embedded in South Korean society that call for women to sacrifice themselves for their families. In addition, the study’s findings suggest that Western wine marketers need to understand the power of wine consumption communities that are a unique consumption ritual among South Korean female wine consumers.
Originality/value
South Korean female respondents drink wine as both a way to seek pleasure through a Western alcoholic beverage and to consume and experience Western culture and lifestyles. However, South Korean female respondents tend to drink wine within consumption communities, which are a powerful consumption ritual in South Korea. In other words, although South Korean female respondents consume wine to experience and learn about Western culture and lifestyles, they have entirely not abandoned their traditional consumption rituals.