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Article
Publication date: 1 April 1991
Judith Passingham and Nick Battinson
After examining why the Green era happened and putting Britain in a European context the authors move on to consumer perceptions of the environmental issue. They argue that the…
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Abstract
After examining why the Green era happened and putting Britain in a European context the authors move on to consumer perceptions of the environmental issue. They argue that the majority of work undertaken so far has concentrated on perceptions and understanding of the issues. In order to relate attitudinal data to purchasing data they have undertaken an omnibus study relating back the findings to those found on the panel data.