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The first may be described as the reminder role, in which advertising acts as a memory jogger, reminding people of what they may have forgotten. ‘Don't forget the x, y or z!’ is a common theme, but there is also a more subtle interpretation of the reminder role and that is to tap a more complex and deeply rooted set of beliefs and feelings, that have become submerged or superceded. A good example of a campaign designed to do this is the current campaign for bread.

In the March/April issue of Consumer Affairs which reported the EEC Symposium of Food, Food Technology and Nutrition Labelling held in London earlier this year, John McKenzie is quoted as saying, ‘Food habits are changing: for economic reasons, (improved capacity to buy the foods the individual wants), because society is constantly changing (parenthood, changing jobs or houses stimulate change), and because of the changing trends in food imagery.’ Professor McKenzie said he omitted nutrition education and advertising as factors, because of his primary thesis: ‘If food consumption patterns change, they usually change because the consumer wants them to. This is very different from persuasion to change because nutritionists, government agricultural economists or legislators want them to change.’ And here I would add food manufacturers using mass media advertising.

This paper aims to provide an introductory overview and selected annotated bibliography of recent resources on library instruction and information literacy across all library types.

It introduces and annotates English-language periodical articles, monographs, dissertations and other materials on library instruction and information literacy published in 2014.

It provides information about each source, discusses the characteristics of current scholarship and highlights sources that contain unique or significant scholarly contributions.

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.