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Service providers worldwide are seeking competitive advantage through the creation of long‐standing customer relationships. Current theory holds that interactive marketing contributes most to customer satisfaction which, in turn, provides customer motivation for long‐term relationships. However, relatively little attention has been devoted to the specific provider and customer behaviors that constitute interactive marketing. Explores the frequency and significance of 15 specific interactive marketing behaviors among 396 chief executive officer (CEO) clients of commercial loan services in five countries. Results demonstrate that higher levels of interaction are associated with higher levels of satisfaction and that there are between‐country variations in the types of interactive behaviors most associated with satisfaction.

There are increasing signs that business‐to‐business marketers are targeting the 50 percent of all US companies which are family firms. New theory from the family business studies field creates a reasonable expectation that the buyer behavior of family firms is distinctive, but there has been, to date, no empirical validation of this hypothesis. This exploratory study of 124 businesses contrasts family and non‐family firms on four dimensions of purchasing and finds that family business engage in more protracted pre‐purchase search processes, and require more interaction with their providers but reward providers with higher propensity to engage in positive word‐of‐mouth behaviors and repurchase intentions. These findings are both consistent with emerging theory in the field and relevant to marketers to family businesses.

Library Workstation and PC Report, founded in 1984 as M300 and PC Report, was the brainchild of Allan Pratt, then at the University of Arizona. Pratt, the founding editor of Small Computers in Libraries, had a hunch that OCLC's introduction of the M300 workstation was going to call for much hand‐holding and specialist advice and information for librarians. He was right. M300 and PC Report had a subscribership well before the first issue was mailed to readers. And it remains a growing publication to this day.

“Being second” refers to a state of mind, an acceptance of circumstance, being content knowing that you are living your life, and not relying on others to dictate what your “best life” should look like. Sometimes, it takes a lifetime to make this journey. This chapter recounts Battalion Chief Jodi Gabelmann’s journey to peace and pride in a well-lived career in the male-dominated, family-centric world of fire and emergency medical services. Dr Judith Glick-Smith ties Chief Gabelmann’s story to the theoretical underpinnings of her story.

Workplace bullying is a prevalent and costly form of abuse influencing women's health. The purpose of this study is to expand knowledge of how women care for their health after experiencing workplace bullying and to explore variation in that process.

A qualitative feminist grounded theory method was used to study a community sample of 40 adult women across three Canadian provinces.

Experiencing workplace bullying causes a disruption in women's health and this was identified as the central problem for women in this study. Women address health disruption using a three‐stage process the authors named “managing disruption” that involves protecting, mobilizing, and rebuilding. Women's efforts to care for health which they define broadly as including control over their lives are influenced by formal and informal support and by personal factors such as past experiences, perception of employability, values and beliefs, and relationship patterns.

Longitudinal study would be useful to understand long‐term consequences and potentially helpful resolutions of workplace bullying. Whether men's perspectives on their experiences are similar could also be explored.

Increasing awareness of what workplace bullying is and how to manage it would contribute to diminishing its occurrence and its impact.

Women need support and resources from workplace and healthcare professionals when they have experienced workplace bullying.

Few studies have explored women's experiences of caring for health during and after bullying. Interestingly, women reported adopting more balanced perspectives on work and life after their bullying experiences.

Past research has shown there is a relationship between body image, sexual behavior, and pleasure. However, the majority of this research has centered on heterosexual participants. In this analysis, the author considers how this relationship between body image, sexual behavior, and pleasure may look within women and genderqueer individuals who are all AFAB (assigned female at birth) with 26 out of 30 participants identifying as LGBTQIA+. The author examines perceptions of body size, body hair, and genitals to consider how intersections of social structures – specifically internalized sexism, racism, and misogyny – influence the participants’ experience of sexual interactions. Both resistance and embodiment of traditional gender norms, even as queer women and genderqueer individuals, were examined in these narratives. The majority of the moments where traditional gender norms are examined describe situations when the participants were sexually interacting with cis-gendered men.

Mental health champions (MHCs) and young health ambassadors (YHAs) are two innovative public health interventions. MHCs are practitioners who work in schools and other youth settings and aim to be the “go to” person for mental health in these settings. YHAs are a linked parallel network of young people, who champion mental health and advocate for youth involvement, which was co-produced with young people across all stages of development implementation. This paper aims to identify the potential benefits, barriers and facilitators of these interventions.

Semi-structured qualitative interviews (n = 19) were undertaken with a purposive sample of n = 13 MHCs, and n = 6 YHAs, between June 2021 and March 2022. Interviews were audio-recorded, transcribed, anonymised and then analysed following a thematic approach. Ethical approval was granted by Newcastle University’s Faculty of Medical Sciences Ethics Committee.

The findings are organised under five key themes: motivating factors and rewards for MHCs and YHAs; outcomes for children and young people (CYP) and others; impact on youth settings and culture; facilitators of successful implementation; and implementation challenges and opportunities.

These findings are intended to be of relevance to practice and policy, particularly to those exploring the design, commissioning or implementation of similar novel and low-cost interventions, which aim to improve mental health outcomes for CYP, within the context of youth settings.

The interventions reported on in the present paper are novel and innovative. Little research has previously been undertaken to explore similar approaches, and the individual experiences of those involved in the delivery of these types of interventions.

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories: