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This study aims to clarify the impact of agriculture–tourism integration (ATI) on in situ urbanization (ISURB) of rural residents, to highlight the role of industrial integration in the process of China's ISURB and to provide industrial integration suggestions for promoting urbanization quality in Chinese counties.

By sorting out the panel data of China's 1868 counties, the evaluation index system of ISURB was constructed. Difference in difference (DID) and spatial Durbin-difference in difference (SDM-DID) model is used for estimate the relationship between ATI and ISURB.

First, ATI can improve ISURB by 11.4% higher than other regions. Second, theoretical analysis model of ATI on ISURB is constructed from four aspects of “drive–push–pull–block.” The results show that ATI can promote ISURB by increasing upgrading of rural industries, rural employment demand and income capacity, whereas ATI may inhibit ISURB by reducing farmland. Third, considering changes in institutional, hard and soft factors, rural collective economy, information infrastructure and digital finance all promote positive impact of ATI on ISURB. Fourth, ATI will produce spillover effects on ISURB in neighboring regions, which is more pronounced in the central and western regions.

This study lacks quantification of ATI, so future studies are encouraged to further quantify ATI at the county level.

This study has policy significance for constructing ATI demonstration counties and promoting ISURB in China's counties.

It is of great practical value to promote China's ISURB. By stimulating ATI, it can improve income and employment capacity of rural residents and stimulate ISURB of China.

This study enriches the theoretical and practical research on industrial integration behaviors during the process of ISURB.

1. Use county data to measure in situ urbanization (ISURB)

2. Agriculture–tourism integration (ATI) can increase ISURB

3. Constructs a “drive-push-pull-block” model to explain the influence mechanism

4. Use spatial Durbin-difference in difference (SDM-DID) models

5. Consider collective economy, rural information infrastructure and digital finance

Use county data to measure in situ urbanization (ISURB)

Agriculture–tourism integration (ATI) can increase ISURB

Constructs a “drive-push-pull-block” model to explain the influence mechanism

Use spatial Durbin-difference in difference (SDM-DID) models

Consider collective economy, rural information infrastructure and digital finance

Highly deprived urban contexts, such as informal settlements in the global south, can turn into niches of extreme innovation and sparkle ingenuity out of necessity. But what are the rationales behind the participation of disadvantaged communities in social innovations? Why do they engage in grassroots innovations? What is it that makes these grassroots try novelties and continue experimenting with them, even when the perceived benefits are not clear yet? This paper aims to examine and conceptualize the rationales for engaging in grassroots financial innovations in the context of extremely deprived urban settings.

This paper is based on the case of grassroots organizations which have started experimenting with the development of a community currency in Kisumu, Kenya. This paper is informed by in-depth interviews with members of three grassroots organizations involved in the community currency, together with observations and meeting participation since 2019.

The rationales argued by the participants for engaging in this grassroots innovation are framed in various ways: as a means for seeking poverty alleviation (the development framing); as a challenge to conventional imaginaries of innovations (the digital framing); and as an innovation embedded in community and trust relations (the community framing). These framings have a mobilizing effect that initially draws participants into the innovation. Yet, what explains persistent participation despite the decreasing influence of these framings over time is the organizational space and strategies of incompleteness accommodating these experiments.

This paper contributes to the emerging body of grassroots innovations movements literature. While research has progressed in its understandings of the challenges of scaling up innovative practices, the examination of the grassroots initiatives stemming from extremely deprived settings, and the rationales and framings behind, have been under examined. This paper comes to bridge this gap.

This chapter highlights the importance of combining multiple data sources to gain a complete understanding of the marketing environment. Marketing campaigns can be successful only by data-driven decision-making. We need to include multiple data sources so that it may furnish a complete and distinctive view of market dynamics. This chapter begins by probing into the changing landscape of marketing. It reveals that traditional tactics are being replaced by urban, technology-based strategies. It becomes progressively important for organizations to integrate different data sources along with harnessing the power of big data, artificial intelligence (AI), and advanced analytics. It involves the smooth and flawless blending of different datasets to obtain important connections and patterns. Simple data collection and storage will not help. This chapter emphasizes the need for an all-embracing strategy. Since it has a transformative impact on marketing results, it solves the challenges caused by data storage systems. It also provides real-world examples of integrated solutions. It deliberates regulatory issues that must be considered when integrating different data sources. Any marketing data ecosystem needs integration of the internal and external data sources in search of a better understanding of the market. Such can help businesses find new opportunities and insights that, up until then, remain unknown. It may integrate different data types to get the most from marketing strategies in place. If there is integration of data, then decisions can be made with knowledge and purpose.

Tourism value chain (TVC) analysis has been widely used as an alternative approach for designing sustainable and inclusive programs for tourism development in Africa, Asia, and the Pacific. This chapter looks at the experiences of three sustainable tourism initiatives in the Philippines to assess the strengths and limitations of the value chain as a framework for destination development. Short case studies describe the experiences of stakeholders in two popular destinations in the Philippines: the surfing town of San Juan, La Union, and the resort-island of Panglao, Bohol. The third case study shares the perspective of the Transforming the Tourism Value Chain (TTVC) project, a national campaign for more sustainable hotels, resort as well as meetings, conventions, incentives, and event (MICE) facilities in various destinations around the country. Stakeholders deeply involved in implementing these projects share their insights on the successes, challenges, and limitations of TVC-based approaches to resilient and sustainable destination development. The destinations' experiences suggest that the advocacy for sustainable management and operations may be comparable to a process of technology adoption or acceptance along the TVC. Practical and theoretical recommendations for leveraging the TVC toward more holistic and sustainable visitor economies are given at the end of this chapter.

Due to the increasing size and complexity of construction projects, construction engineering and management involves the coordination of many complex and dynamic processes and relies on the analysis of uncertain, imprecise and incomplete information, including subjective and linguistically expressed information. Various modelling and computing techniques have been used by construction researchers and applied to practical construction problems in order to overcome these challenges, including fuzzy hybrid techniques. Fuzzy hybrid techniques combine the human-like reasoning capabilities of fuzzy logic with the capabilities of other techniques, such as optimization, machine learning, multi-criteria decision-making (MCDM) and simulation, to capitalise on their strengths and overcome their limitations. Based on a review of construction literature, this chapter identifies the most common types of fuzzy hybrid techniques applied to construction problems and reviews selected papers in each category of fuzzy hybrid technique to illustrate their capabilities for addressing construction challenges. Finally, this chapter discusses areas for future development of fuzzy hybrid techniques that will increase their capabilities for solving construction-related problems. The contributions of this chapter are threefold: (1) the limitations of some standard techniques for solving construction problems are discussed, as are the ways that fuzzy methods have been hybridized with these techniques in order to address their limitations; (2) a review of existing applications of fuzzy hybrid techniques in construction is provided in order to illustrate the capabilities of these techniques for solving a variety of construction problems and (3) potential improvements in each category of fuzzy hybrid technique in construction are provided, as areas for future research.

This site-based study employed a sociolinguistic approach to investigate the linguistic landscape and multilingualism displayed on signs in Marib, a historical and tourist city in Yemen. The study focused on the types and functions of these signs, as well as people's perceptions of the status quo of the linguistic landscape.

A mixed-methods approach was used to collect data. Signs in tourist areas were photographed, and subsequent semi-structured interviews were conducted with relevant individuals to achieve the study's objectives.

The results revealed that both multilingual and monolingual signs coexist, with multilingual signs being more prevalent. Multilingual signs, which were official (top-down), served informational and symbolic functions, while monolingual signs, which were informal (bottom-up), served purely informational purposes. Bilingual signs were not present at the research sites. Interviewees generally expressed their satisfaction with multilingualism, as both national (Arabic and Musnad) and international (English) languages coexisted. However, they highlighted a deficiency in the number of signs at the research sites.

This study suggested intensifying efforts to include more signs, augmented with QR codes, to convey an appealing image of the linguistic landscape and provide visitors with information about these sites. Exposing students to the linguistic landscape can significantly enhance their English learning.

This study contributes to existing literature by providing further insights into the linguistic landscape in tourist destinations in Marib city. It offers the local and global community a better understanding of why and how the linguistic landscape should be improved and presented more appropriately.

Green construction is increasingly vital in promoting sustainability within the construction industry. The development and promotion of green construction technologies are central to this endeavor. However, existing evaluations mainly target building components, construction projects or certain construction processes. There is a notable absence of research into the greenness of construction technologies. Assessing the greenness of construction technologies is crucial for streamlining resource utilization and reducing waste. To address this gap, this study aims to establish a Greenness of Construction Technologies (GCT) evaluation model using the method of analytic network process (ANP).

Green construction is increasingly vital in promoting sustainability within the construction industry. The development and promotion of green construction technologies are central to this endeavor. However, existing evaluations mainly target building components, construction projects or certain construction processes. There is a notable absence of research into the greenness of construction technologies. Assessing the greenness of construction technologies is crucial for streamlining resource utilization and reducing waste. To address this gap, this study establishes a GCT evaluation model using the method of ANP.

Among the four formwork technologies of plastic, steel, plywood and wooden formwork, the plastic formwork exhibits the best performance in terms of environmental friendliness, economic and social effects, while facing issues like material wastage and low static strength. The results align with practical observations which validates the model’s applicability.

This research contributes to the field by introducing the concept of greenness into construction technology evaluation for the first time. The establishment of the GCT evaluation model promotes the adoption of green construction technologies and advances sustainable practices in the construction industry.

The access to the rare originals of the early Spanish colonial imprints of the Philippines remains problematic. The reference librarians often are restricted to directing the students and scholars to the secondary resources that are available both in print and as a part of the digital assets within the North American academic libraries. This paper aims to focus on the select primary source editions including select Spanish language colonial imprints that are available electronically on the Web along the Open Access. These Web-based resources serve as the reference tools for the early history of the Philippines and Southeast Asia. As many of these publications are rare and extremely expensive for most libraries, the Open Access resources serve as an aid to building a virtual collection of these items.

The author had to create a data set of the early imprints of the Spanish Philippines using several bibliographic resources. The data set will be submitted as an Appendix for this research paper. The author did both qualitative and quantitative analysis of the data set along with the voyant-based digital humanities approach for topic modeling.

The goals of this paper were to not only survey the early Spanish printing of the Philippines but also provide the reader with a somewhat complete picture of how the printing began in the Spanish Philippines, what kind of the first books were printed and how one can access them given their rarity and fragility. The collection building paradigms are undergoing significant shifts, and the focus of many academic libraries is shifting toward providing access to these items. As these items high-value low-use items continue to be part of the Special Collections, the access to these is problematic. The virtual collections thus serve as a viable alternative that enables further research and access. While the creators of these works are long gone, the legacy of the Spanish colonial domination, printing and the religious orders in the Philippines remain alive through these works.

As this is an introductory paper, the author focused on the critical editions rather than providing a comprehensive bibliographic landscape of the presses that produced these editions. He also did not take into consideration many pamphlets that were published in the same period. He also did not consider the Chinese language publications of the Islands. The Chinese had been block printing since medieval times (Little, 1996). In the context of the Spanish Philippines, the Chinese migration and trade have been studied in detail by Chia (2006), Bjork (1998) and Gebhardt (2017). The scope of this paper also was centered toward building a virtual collection of these rare books.

Rare books are often expensive and out-of-reach for many libraries; the virtual collection of the same along the Open Access model represents an alternative to collect and curate these collections. The stewardship of these collections also acquires a new meaning in the digital milieu.

This research paper will allow scholars to see past the analog editions and help them focus on curating a virtual collection. The questions of electronic access are often ignored when it comes to visiting and using them in a controlled environment of the reading room in the Special Collections. The author argues that one way to enable access to these rare and expensive books is to provide access to their digital counterparts. These digital/virtual surrogates of the originals will facilitate further research.

The author could not find similar research on the publications of the early Spanish colony of the Philippines.

The construction of geographical indications agri-food (GIAF) brands play an important role in rural revitalization in China, this study aims to explore how to jointly promote brand building among multiple parties.

A tripartite game model of the producers, sales operating enterprises, and local governments is constructed to analyze the strategy choice of the parties in the complex system behavior evolution stability, and the simulation analysis of the influence factors of brand construction of GIAF and verify the game result.

(1) Increased government subsidies and supervision costs are beneficial to accelerating variety improvement and quality improvement of agri-food, but it is not conducive to the government, Therefore, it is necessary to ensure that the subsidy and supervision cost is kept within a reasonable range; (2) The dividend distributed to producers by sales operating enterprises play an important role in encouraging producers to improve the quality safety of agri-food, but it must be kept within a reasonable range to avoid discouraging the enthusiasm of sales operating enterprises; (3) Cost reduction, and revenue improvement are also effective ways to cooperate with all parties in brand co-construction.

This study does not consider consumers or logistics companies in the evolutionary game model.

This study proposes innovative policies and suggestions for improvement of the brand co-construction of all parties.

Based on the “Rural Revitalization” initiative, this study enriches research methods about brand value and provides a new perspective for brand value co-construction, and theoretical guidance, and empirical basis for formulating innovation policies and recommendations.