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Article
Publication date: 7 October 2014

Ana B. Casado-Díaz, Juan L. Nicolau-Gonzálbez, Felipe Ruiz-Moreno and Ricardo Sellers-Rubio

The purpose of this study is to attempt to explain why the impact of Corporate Social Responsibility (CSR) initiatives may be different and/or more important in service firms…

3308

Abstract

Purpose

The purpose of this study is to attempt to explain why the impact of Corporate Social Responsibility (CSR) initiatives may be different and/or more important in service firms compared to manufacturing firms. CSR is becoming a common strategy, hence its extensive research. Central to it is the analysis of the effect of CSR on a firm’s performance, whose outcome depends on firm-specific and industry-related factors.

Design/methodology/approach

The event study methodology is applied to all the 248 companies that have ever traded on the Spanish Stock Market between 1990 and 2007. A regression analysis examines potential different effects of CSR on service and goods firms.

Findings

The results show that CSR activities have a positive impact on firm performance that is higher for service firms than for manufacturing firms. Actions related to the environment, responsible labor relationships and good corporate governance are especially important in the service context.

Research limitations/implications

This research is focused on shareholders’ performance, but it does not consider other stakeholders, such as real consumer behavior or employees’ commitment and productivity.

Practical implications

Service firms are likely to gain from focusing on some CSR activities (environment, employees and good corporate governance) and should use their responsible behavior as a valuable tool for public relations and differentiation in the market.

Originality/value

This article is the first attempt to empirically test and explain why the relationship between CSR and firm performance may be different (more positive) for service vs manufacturing firms.

Details

Journal of Services Marketing, vol. 28 no. 7
Type: Research Article
ISSN: 0887-6045

Keywords

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Article
Publication date: 9 October 2007

Ricardo Sellers‐Rubio, Juan L. Nicolau‐Gonzálbez and Francisco Mas‐Ruiz

The purpose of this paper is to estimate the economic value of patent protection and the resulting rivalry.

896

Abstract

Purpose

The purpose of this paper is to estimate the economic value of patent protection and the resulting rivalry.

Design/methodology/approach

An event‐study is applied which uses the daily returns of shares on the stock market as an output; and a model is estimated which bases its output on Tobin's q with annual observations.

Findings

The results are determined by the methodology used and the measurement of the output dimensions of company performance. Both methodologies conclude that the patent application date is the determiner of the value of an innovation. The event study methodology reflects the positive value of patent protection.

Research limitations/implications

The generalisation of the conclusions of the study to other economic sectors should be made with caution, given the fact that only the electrical sector was analysed.

Originality/value

The literature available on this subject suggests that empirical evidence can be affected by operational problems related to the measurement of inventive input and output. As a new contribution to the field, the paper discovers the date of input (application or grant of the patent or both) on which the company manifests innovation.

Details

European Journal of Innovation Management, vol. 10 no. 4
Type: Research Article
ISSN: 1460-1060

Keywords

Available. Content available
Article
Publication date: 3 October 2008

458

Abstract

Details

European Journal of Innovation Management, vol. 11 no. 4
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 25 February 2025

Emiliano Villanueva, Juan Ferrer, Juan Sebastián Castillo Valero and María Carmen García-Cortijo

The article aims to show the relationship between agricultural sustainability practices and the competitive strategies of Argentine wineries. It presents the strategic decisions…

3

Abstract

Purpose

The article aims to show the relationship between agricultural sustainability practices and the competitive strategies of Argentine wineries. It presents the strategic decisions, resources and capabilities of those Argentine wineries performing a sustainable agricultural approach.

Design/methodology/approach

Wineries in all wine regions of Argentina were surveyed to assess the interaction between wineries’ dynamics and characteristics, as well as their business and agronomical practices. The dataset accounts for 204 wineries, a representative sample of Argentinean wineries. We developed an agricultural index representing the degree of application of sustainable practices of an Argentine winery based on answers related to two items from the production phase: soil maintenance and phytosanitary protection. We then relate the index to exogenous explanatory variables in terms of business practices: resources and capabilities (price, income from other activities, technological resources, human resources and export activities) and Robinson and Pearce's competitive strategies (innovation strategy, marketing strategy, strategy efficiency and service strategy). A microeconometric model is proposed since it best fits this research’s objective and data type, specifically a logit/probit model.

Findings

The results show that wineries in Argentina performing agricultural sustainability practices have more technological and human resources and implement innovative product strategies. However, the results also show that wineries that receive more than 50% of their income from other activities do not show much concern about agronomical sustainability practices.

Originality/value

Wineries in Argentina that address objectives to reduce agricultural and environmental impact have more technological and human resources. Innovative wineries from Argentina that perform these sustainable agricultural practices develop a competitive advantage that shows consumers these sustainable agricultural practices worldwide as a differentiator. This attribute makes them different and helps them cope with their demands. The article delves into these new practices that are now reaching Argentina after being established in Europe for many years.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 9 February 2015

Ricardo Sellers-Rubio and Juan-Luis Nicolau-Gonzalbez

The purpose of this paper is to test decoy effect in the framework of sales promotion, by conducting several experiments to figure out how this decoy effect is influenced by the…

2005

Abstract

Purpose

The purpose of this paper is to test decoy effect in the framework of sales promotion, by conducting several experiments to figure out how this decoy effect is influenced by the presence or absence of a store brand.

Design/methodology/approach

Several experiments have been conducted to test the validity of the decoy effect and rule out some explanations for the changes in demand that take place. The experiments consider three brands (two national brands and one store brand). All the brand names and prices employed in the experiment are real.

Findings

The results indicate that, as expected, the inclusion of a decoy in the choice set significantly increases the consumer’s relative preference for the promoted product; however, more importantly, the results also show that store brand consumers are more influenced by a decoy than national brand consumers.

Originality/value

This paper presents the first evidence of the decoy effect in the presence of store brands.

Details

International Journal of Retail & Distribution Management, vol. 43 no. 2
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 August 2002

Francisco José Mas‐Ruiz, Juan Luis Nicolau‐Gonzálbez and Felipe Ruiz‐Moreno

The aim of this study is to examine the determining factors of a firm’s performance, as a direct consequence of its diversification strategy in its expansion into foreign markets…

4555

Abstract

The aim of this study is to examine the determining factors of a firm’s performance, as a direct consequence of its diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the company itself. As a novelty, the methodology employed uses the event‐study to estimate the excess of returns generated by its shares on the Stock Market, based on a sample of 35 expansion announcements into external markets corresponding to 11 diversifying companies. A regression analysis is also carried out to examine the impact of these factors, market, product and company, on the excesses in returns observed. The empirical application, carried‐out in Spain, has allowed us to detect that, on average, the impact of the news about a company’s expansion on the returns on its shares is positive; its determining factors being the speciality of the product offered and the level of development in the target country.

Details

International Marketing Review, vol. 19 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 13 October 2020

Pantea Fouroudi, Philip J. Kitchen, Reza Marvi, Tugra Nazli Akarsu and Helal Uddin

This paper aims to study the citations made in service failure literature and assesses the knowledge construction of this region of exploration to date.

2459

Abstract

Purpose

This paper aims to study the citations made in service failure literature and assesses the knowledge construction of this region of exploration to date.

Design/methodology/approach

The bibliometric investigation assesses 416 service failure articles in business associated research. Multidimensional scaling is used to uncover the scope of the scholarly impacts that have helped understand the nature of the service failure literature. The establishment of knowledge in the service failure literature is revealed by analysing co-citation data to identify significant topical impacts.

Findings

The theoretical model combines five areas with significant propositions for the future improvement of service failure as an area of investigation. The most important research themes in service failure literature are service failure, service failure communication, recovery process, recovery offer and intention.

Research limitations/implications

Potential research concentrating on the service failure literature could use search terms improved from the literature review, or use a comparable approach whereby a board of well-informed scholars approved the key words used.

Practical implications

This paper is beneficial for any reader who is interested in understanding the components of the perception of justice and recovery and how it improves repurchase intention.

Originality/value

The study seeks to influence resource and recovery-based concepts and utilises the five supporting knowledge groups to suggest a plan for future research that fills existing gaps and offers the possibility of expanding and enhancing the service failure literature.

Details

European Journal of Marketing, vol. 54 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 28 June 2024

María Carmen García-Cortijo, Juan Sebastián Castillo-Valero and Ana Pérez-Luño

This paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment.

64

Abstract

Purpose

This paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment.

Design/methodology/approach

A questionnaire was drawn up to collect quantitative data on Spanish wineries; a total of 230 firms participated in the study. Subsequently, a detailed statistical analysis was performed using the Mann–Whitney U test and rank sum.

Findings

The results show that the wineries that were most interested in sustainability exhibited proactive behaviour during the post-crisis period, choosing to innovate in their different areas in order to deal with the situation.

Practical implications

The paper develops a simple and effective method for wineries to gain confidence that their sustainable behaviour will be compatible with innovating and overcoming a crisis.

Originality/value

This study contributes to the literature because, to the authors' knowledge, no other study has investigated the concepts of sustainability, crisis and innovation simultaneously. The model is also applicable to international wineries as well as companies in other sectors and would help them to define their strategic and sustainability plans.

Details

British Food Journal, vol. 126 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

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