Teresa Villacé-Molinero, Juan José Fernández-Muñoz, Ana Isabel Muñoz-Mazón, M. Dolores Flecha-Barrio and Laura Fuentes-Moraleda
This study proposes an extension of the theory of planned behaviour (TPB) model to understand international travellers' intentions to visit Spain. This study aims to compare…
Abstract
Purpose
This study proposes an extension of the theory of planned behaviour (TPB) model to understand international travellers' intentions to visit Spain. This study aims to compare whether the predictive variables of the intention to travel differ depending on nationality. The extension includes: perceived risk, loyalty to the destination, past travel experience, public opinion climate and electronic word-of-mouth (eWOM).
Design/methodology/approach
A multiple-indicator, multiple-cause (MIMIC) model was developed as a structural equational model to predict the 1,978 participants' intention to travel. The structural model was used to determine the theoretical model for the total sample and by nationality (Germans, Britons and those from other European countries).
Findings
The extended models fitted the data well, explaining 64%–68% of the total variance, while differences depending on tourist nationality were also found. The MIMIC model indicated that German people's intention to travel to a holiday destination was influenced by their perception of risk, eWOM and loyalty to the country. In the British group, only the TPB variables were relevant. For those of other European nationalities, loyalty and eWOM were also significant. Travel experience, used as a variable in previous studies, was shown not to be significant. Overall, these results offer insights into how people from diverse countries and cultures embrace the aforementioned constructs when making travel decisions.
Practical implications
This study also has practical implications for policymakers in holiday tourism destinations, such as Spain. In particular, this study provides a better understanding of Britons' and Germans' travel intentions and could be beneficial for guiding policies for the recovery of the tourism industry in major tourism destinations.
Originality/value
Previous studies have applied various extended TPBs to one specific country or made comparisons between Asian countries. This study’s proposal makes a comparison of the variables used to predict the intention to visit a holiday destination among the European countries.
目的
本研究提出了计划行为理论 (TPB) 模型的扩展, 以了解国际旅行者访问西班牙的意图。目的是比较旅行意图的预测变量是否因国籍而异。扩展包括:感知风险、对目的地的忠诚度、过去的旅行经历、舆论氛围和电子口碑(eWOM)。
设计/方法/方法
开发了一个多指标、多原因 (MIMIC) 模型作为结构方程模型来预测 1,978 名参与者的旅行意图。结构模型用于确定总样本和国籍(德国人、英国人和来自其他欧洲国家的人)的理论模型。
发现
扩展模型很好地拟合了数据, 解释了总方差的 64%–68%, 同时还发现了取决于旅游国籍的差异。 MIMIC 模型表明, 德国人前往度假目的地的意愿受到他们对风险、eWOM 和对国家忠诚度的认知的影响。在英国组中, 只有 TPB 变量是相关的。对于其他欧洲国家的人来说, 忠诚度和 eWOM 也很重要。旅行经验, 在以前的研究中用作变量, 被证明并不重要。总体而言, 这些结果提供了有关来自不同国家和文化的人们在做出旅行决定时如何接受上述结构的见解。
原创性/价值
以前的研究已经将各种扩展的 TPB 应用于一个特定的国家或在亚洲国家之间进行了比较。我们的建议对用于预测欧洲国家旅游目的地意图的变量进行了比较。
Objetivo
Este estudio propone una extensión del modelo de la teoría del comportamiento planificado (TPB) para comprender las intenciones de visitar España de los viajeros internacionales. El objetivo es comparar si las variables que predicen la intención de viajar difieren según la nacionalidad. Esta extensión del modelo incluye variables como: riesgo percibido, lealtad al destino, experiencia de viaje anterior, clima de la opinión pública y el boca a boca electrónico (eWOM).
Diseño/metodología/enfoque
Se desarrolló un modelo de indicadores y causas múltiples (MIMIC) como modelo de ecuaciones estructurales para predecir la intención de viajar de los 1978 participantes. El modelo estructural se utilizó para comprobar el modelo teórico para la muestra total y por nacionalidades (alemanes, británicos y otros países europeos).
Recomendaciones
Los modelos ampliados propuestos se ajustaron bien a los datos, explicando entre el 64% y el 68% de la varianza total, si bien se encontraron diferencias en función de la nacionalidad del turista. El modelo MIMIC indicó que la intención de los alemanes de viajar a un destino de vacaciones estaba influenciada por su percepción de riesgo, el eWOM y la lealtad a España. En el grupo británico, solo las variables TPB resultaron relevantes. Para el grupo de otras nacionalidades europeas, la lealtad y el eWOM también fueron significativas. Sin embargo, la experiencia de viaje, utilizada en estudios previos, se mostró no significativa en todos los grupos. En general, estos resultados ofrecen información sobre cómo las personas de diversos países y culturas adoptan los constructos antes mencionados cuando toman decisiones de viaje.
Originalidad/valor
Estudios previos han aplicado varios TPB extendidos a un país específico o han comparado los resultados entre países asiáticos. Nuestra propuesta hace una comparación de las variables utilizadas para predecir la intención de visitar un destino vacacional entre países europeos.
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Clara Martin-Duque, Juan José Fernández-Muñoz, Javier M. Moguerza and Aurora Ruiz-Rua
Recommendation systems are a fundamental tool for hotels to adopt a differentiating competitive strategy. The main purpose of this work is to use machine learning techniques to…
Abstract
Purpose
Recommendation systems are a fundamental tool for hotels to adopt a differentiating competitive strategy. The main purpose of this work is to use machine learning techniques to treat imbalanced data sets, not applied until now in the tourism field. These techniques have allowed the authors to analyse the influence of imbalance data on hotel recommendation models and how this phenomenon affects client dissatisfaction.
Design/methodology/approach
An opinion survey was conducted among hotel customers of different categories in 120 different countries. A total of 135.102 surveys were collected over eleven quarters. A longitudinal design was conducted during this period. A binary logistic model was applied using the function generalized lineal model (GLM).
Findings
Through the analysis of a representative amount of data, the authors empirically demonstrate that the imbalance phenomenon is systematically present in hotel recommendation surveys. In addition, the authors show that the imbalance exists independently of the period in which the survey is done, which means that it is intrinsic to recommendation surveys on this topic. The authors demonstrate the improvement of recommendation systems highlighting the presence of imbalance data and consequences for marketing strategies.
Originality/value
The main contribution of the current work is to apply to the tourism sector the framework for imbalanced data, typically used in the machine learning, improving predictive models.
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Juan Ignacio Pulido-Fernández, Pablo Juan Cárdenas-García and Isabel Carrillo-Hidalgo
The purpose of this paper is to examine, through a microeconomic analysis, the extent to which trip characteristics influence tourism expenditure in 14 emerging urban-cultural…
Abstract
Purpose
The purpose of this paper is to examine, through a microeconomic analysis, the extent to which trip characteristics influence tourism expenditure in 14 emerging urban-cultural cities in Andalusia (Spain).
Design/methodology/approach
This analysis was carried out using an ordinary least squares method, which measures influence on tourism expenditure based on the trip characteristics of tourists visiting emerging urban-cultural cities. For this, the authors used 3,030 surveys conducted on tourists who, in 2013, visited 14 emerging urban-cultural cities in Andalusia (Spain).
Findings
It was confirmed that certain trip characteristics – type of accommodation, length of stay, trip planning and internet use – determine tourism expenditure in these destinations. The findings provide stakeholders in these destinations with information for the implementation of policies aiming to increase revenue in destinations where tourism development levels are still in their infancy and where, therefore, there are many unexploited opportunities.
Originality/value
First, this study identifies those trip characteristics which influence tourist expenditure in emerging urban tourist destinations. These destinations, to date, had not been previously analysed in expenditure segmentation studies. Second, aside from the factors traditionally analysed in scientific literature, other trip-specific variables were considered; these relate to the means by which tourists familiarise themselves with their destination and the way in which they plan their trip (use of the internet), as the rise of new technologies has radically changed tourism.
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N. Arranz, Marta F. Arroyabe and Juan Carlos Fernandez de Arroyabe
The purpose of this paper is to analyze the effects of obstacles and institutional factors on the cooperation for innovation. The collaboration between different types of…
Abstract
Purpose
The purpose of this paper is to analyze the effects of obstacles and institutional factors on the cooperation for innovation. The collaboration between different types of organizations has been seen as a strategy that allows the firms to obtain reciprocal benefits, and that incentivises innovation. However, following D’Este et al. (2012) and Antonioli et al. (2017), the authors assume that the decision to cooperate is perceived as a strategy to overcome the obstacles and barriers of the innovation process.
Design/methodology/approach
The authors analyze these questions in the frame of the PITEC-2013 data that covers the period 2012–2013 and includes 5,461 Spanish innovative companies.
Findings
The results support that an important drive for the firm’s cooperation is to overcome the obstacles of the innovation process. Moreover, the type of partner for cooperation is influenced by the different perception that those companies have on the obstacles to innovation. Additionally, results contribute to the regional literature with new empirical evidence to characterize regions in terms of innovation. Such factors shed new light about the intensity of regional innovation and variables of the cooperation pattern.
Originality/value
Considering that a fourth of the Spanish companies develop technological cooperation agreements (PITEC, 2013), it is still observed that the level of cooperation and their results are lower with respect to other countries in the environment, therefore to analyze the role of cooperation agreements, evaluating the factors that characterize the dynamics of these agreements, is a critical research question for the Spanish economy.
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Ana Muñoz-Mazón, Alicia Orea-Giner, Juan José Fernández Muñoz, Coral Santiago and Laura Fuentes-Moraleda
The purpose of this paper is to contribute to the understanding of the tourism service experience of consumers with vulnerabilities. Moreover, this research analyses the pre-core…
Abstract
Purpose
The purpose of this paper is to contribute to the understanding of the tourism service experience of consumers with vulnerabilities. Moreover, this research analyses the pre-core service encounter in the tourism services sector, which is one of the most important phases in the service experience. The objective is to understand how vulnerability might influence risk perceptions when people travel. To this end, this study focusses on individuals with coeliac disease (CD) and non-coeliac gluten sensitivity (NCGS) as a specific group to test the hypotheses. For the millions of individuals with CD or NCGS, food is one of the most critical elements of a trip and the reason for vulnerability perception. The research also proposes measures suggested by survey respondents to improve the information search process of vulnerable travellers before a trip.
Design/methodology/approach
A mixed-method was used based on a survey of 813 responses from people diagnosed with CD and NCGS. The individuals were placed in three groups according to their perception of how strongly their disease impacts their trips: low impact, medium impact and high impact.
Findings
The results confirm that people with a high-risk perception due to their vulnerability spend more time searching for information prior to the trip than people without this perception. In this sense, individuals that feel more vulnerable, tend to use more personal information sources and also make greater use of online information sources. The participants affected by CD and NCGS proposed measures to reduce their perceived vulnerability. These proposals are based on information about the disease, specific information from the tourist industry at the destination and various online, as well as offline information channels.
Originality/value
The novelty of this research is mainly found in the study in the study of how consumers with vulnerabilities behave during the information process before travelling. From a holistic approach and based on both, marketing service theory and the risk perception perspectives, this research is focussed on vulnerable individuals affected by CD and NCGS to find answers to the problems they face during the pre-core service encounter.
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Juan José Fernández-Muñoz, Javier M. Moguerza, Clara Martin Duque and Diana Gomez Bruna
This paper aims to study the effect of imbalanced data in tourism quality models. It is demonstrated that this imbalance strongly affects the accuracy of tourism prediction models…
Abstract
Purpose
This paper aims to study the effect of imbalanced data in tourism quality models. It is demonstrated that this imbalance strongly affects the accuracy of tourism prediction models for hotel recommendation.
Design/methodology/approach
A questionnaire was used to survey 83,740 clients from hotels between five and two or less stars using a binary logistic model. The data correspond to a sample of 87 hotels from all around the world (120 countries from America, Africa, Asia, Europe and Australia).
Findings
The results of the study suggest that the imbalance in the data affects the prediction accuracy of the models used, especially to the prediction provided by unsatisfied clients, tending to consider them as satisfied customers.
Practical implications
In this sense, special attention should be given to unsatisfied clients or, at least, some safeguards to prevent the effect of the imbalance of data should be included in the models.
Social implications
In the tourism industry, the strong imbalance between satisfied and unsatisfied customers produces misleading prediction results. This fact could have effects on the quality policy of hoteliers.
Originality/value
In this work, focusing on tourism data, it is shown that this imbalance strongly affects the prediction accuracy of the models used, especially to the prediction of the recommendation provided by unsatisfied customers, tending to consider them as satisfied customers; a methodological approach based on the balance of the data set used to build the models is proposed to improve the accuracy of the prediction for unsatisfied customers provided by traditional services quality models.
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Ondřej Dvouletý, Juan Carlos Fernandez de Arroyabe and Michael Mustafa
Luis-Alberto Casado-Aranda and Juan Sanchez-Fernandez
This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research…
Abstract
Purpose
This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from neuroscience and psychology to inform marketing phenomena.
Methodology
The authors first reviewed the roots and definition of consumer neuroscience. Then, the authors outlined the main characteristics of the most commonly used neurophysiological tools (namely, skin conductance, facial electromyography, electrocardiogram, eye-tracking, electroencephalography, functional magnetic resonance imaging, functional near-infrared spectroscopy, magnetoencephalography and transcranial magnetic stimulation) with a special emphasis on their advantages and weaknesses. Finally, the authors propose the development of research lines that could be implemented by marketing researchers with an appropriate application and understanding of tools and theories of neuroscience and psychology.
Findings
The authors propose research questions to be addressed within four thematic areas: opportunities in product decisions (predicting product purchasing decisions, consumer responses to branding efforts and packaging), pricing, communication and retailing scenarios. The authors also incorporate insights into the complementarity of neurophysiological tools to traditional ones and situations in which these tools are useful for enhancing marketing theory. The authors finally shed light on the moral–ethical criticisms of this new branch of marketing.
Value
To the best of the authors’ knowledge, this research constitutes the first study in identifying the research opportunities that marketing researchers could take advantage from neuroimaging and physiological tools to inform marketing theory and practice.
Propósito
Esta investigación tiene como objetivo esclarecer la contribución de las técnicas neurofisiológicas en el campo del marketing y la toma de decisiones de los consumidores y destacar las vías y preguntas de investigación que los investigadores de marketing pueden aprovechar de la neurociencia y la psicología para informar sobre los fenómenos del marketing.
Planteamiento
En primer lugar, revisamos el origen y la definición de la neurociencia del consumidor. A continuación, esbozamos las principales características de las herramientas neurofisiológicas más utilizadas (a saber, la conductancia, la electromiografía facial, el electrocardiograma, el seguimiento ocular, la electroencefalografía, la resonancia magnética funcional, la espectroscopia funcional en el infrarrojo cercano, la magnetoencefalografía y la estimulación magnética transcraneal), haciendo especial hincapié en sus ventajas y debilidades. Finalmente, se propone el desarrollo de líneas de investigación que podrían ser implementadas por los investigadores de marketing con una adecuada aplicación y comprensión de las herramientas y teorías de la neurociencia y la psicología.
Resultados
Proponemos preguntas de investigación para ser abordadas dentro de cuatro áreas temáticas: oportunidades en las decisiones de producto (predicción de las decisiones de compra de productos, respuestas de los consumidores a los esfuerzos de marca y envasado), precios, comunicación y distribución. También incorporamos ideas sobre la complementariedad de las herramientas neurofisiológicas con las tradicionales y las situaciones en las que estas herramientas son útiles para mejorar la teoría del marketing. Por último, arrojamos luz sobre las críticas ético-morales a esta nueva rama del marketing.
目的
本研究旨在阐明神经生理学技术在营销和消费者决策领域的贡献, 并强调营销研究人员可以从神经科学和心理学中利用的途径和研究问题, 以告知营销现象。
方法
我们首先回顾了消费者神经科学的根基和定义。然后, 我们概述了最常用的神经生理学工具(即皮肤电导率、面部肌电图、心电图、眼球追踪、脑电图、功能性磁共振成像、功能性近红外光谱、脑磁图和经颅磁刺激)的主要特点, 特别强调了它们的优势和劣势。最后, 我们提出了研究路线的发展, 这些路线可以由营销研究人员通过适当的应用和理解神经科学和心理学的工具和理论来实施。
研究结果
我们提出了四个主题领域的研究问题:产品决策中的机会(预测产品购买决策、消费者对品牌推广工作的反应和包装)、定价、沟通和零售场景。我们还纳入了对神经生理学工具与传统工具的互补性的见解, 以及这些工具对加强营销理论有用的情况。最后, 我们对这个新的营销分支的道德伦理批评进行了说明。
纸张类型 – 研究论文
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Cristina Pascual-González, Cillian Thompson, Jimena de la Vega, Nicolás Biurrun Churruca, Juan P. Fernández-Blázquez, Iker Lizarralde, Diego Herráez-Molinero, Carlos González and Javier LLorca
This paper aims to develop a novel strategy to manufacture poly-lactic acid (PLA) filaments reinforced with Mg particles for fused filament fabrication of porous scaffolds for…
Abstract
Purpose
This paper aims to develop a novel strategy to manufacture poly-lactic acid (PLA) filaments reinforced with Mg particles for fused filament fabrication of porous scaffolds for biomedical applications.
Design/methodology/approach
The mixture of PLA pellets and Mg particles was extruded twice, the second time using a precision extruder that produces a filament with zero porosity, constant diameter and homogeneous dispersion of Mg particles. The physico-chemical properties of the extruded filaments were carefully analysed to determine the influence of Mg particles on the depolymerisation of PLA during high temperature extrusion and the optimum melt flow index to ensure printability.
Findings
It was found that the addition of a polyethylene glycol (PEG) plasticizer was necessary to allow printing when the weight fraction of Mg was above 4%. It was possible to print porous face-centre cubic scaffolds with good geometrical accuracy and minimum porosity with composite filaments containing PEG.
Originality/value
The new strategy is easily scalable and seems to be very promising to manufacture biodegradable thermoplastic/metal composite filaments for 3D printing that can take advantage of the different properties of both components from the viewpoint of tissue engineering.
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Lino Gonzalez-Garcia, Gema González-Carreño, Ana María Rivas Machota, Juan Padilla Fernández-Vega, Miguel-Angel Sicilia and Fernando Ortiz-Rodriguez