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Article
Publication date: 1 June 1989

Sandra Vandermerwe, William H. Matthews and Juan F. Rada

Many companies are building on their manufacturing expertise and branching out to provide services for their customers. Here, a number of European firms demonstrate how they…

381

Abstract

Many companies are building on their manufacturing expertise and branching out to provide services for their customers. Here, a number of European firms demonstrate how they manage this new customer relationship and ensure that the service business is profitable.

Details

Journal of Business Strategy, vol. 10 no. 6
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 13 March 2017

Elsa Nieves-Rodriguez, Myra Mabel Perez-Rivera, Teresa Longobardi and Jose A. Davis-Pellot

Scholars recognize that international marketing effectiveness requires adapting to cultural values, and at the same time, paradoxically, acknowledge the possibility of cultural…

2328

Abstract

Purpose

Scholars recognize that international marketing effectiveness requires adapting to cultural values, and at the same time, paradoxically, acknowledge the possibility of cultural convergence. The purpose of this paper is to take the context of Puerto Rico as a US territory to reconcile these two propositions by analyzing culture and gender’s influence on apparel purchase.

Design/methodology/approach

Via multiple regression analysis, the study considers seasonality as a factor of apparel purchase patterns, developing a consumer behavior model for the apparel industry.

Findings

Results confirm that culture influences purchase behavior, an influence moderated by gender. Additionally, they show that seasons and special occasions are strong predictors of apparel purchase patterns.

Research limitations/implications

The findings assert the claims of cultural convergence, yet preserve the notion that cultural values are reflected in patterns of consumer behavior in the case of apparel.

Practical implications

The study develops highly explanatory models indicating that Puerto Rico expenditure reflects cultural patterns of special occasions, but overshoots expectations for its US counterpart.

Originality/value

The results show that Puerto Rico has appropriated several US cultural aspects (e.g. special holidays), which are expressed differently as reflected by apparel purchase behavior, supporting the notion that Puerto Rico should be treated as an international market. The study demonstrates that cross-cultural studies may be robust in absence of available Hofstede’s dimensions for a country.

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Journal of Fashion Marketing and Management: An International Journal, vol. 21 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 25 October 2021

María‐José Pinillos, Eloísa Díaz-Garrido and María-Luz Martín-Peña

The purpose of this paper is to analyze the origins and evolution of the concept of servitization by studying the definitions of servitization provided in the literature…

772

Abstract

Purpose

The purpose of this paper is to analyze the origins and evolution of the concept of servitization by studying the definitions of servitization provided in the literature. Servitization represents an academic field that has grown rapidly since its inception. However, the conceptualization of servitization varies greatly, in part because of the number of studies on this topic and the fact that it has been analyzed in a range of disciplines using a number of theoretical approaches. There is a need to standardize the vocabulary to create a general definition that can support the development of theory in this domain and help legitimize servitization as a research area.

Design/methodology/approach

This study conducts a systematic, quantitative analysis of a broad set of definitions of servitization. Specifically, this study performs content analysis (combining co-word analysis and social network analysis) and consensus analysis. This study develops a strategic diagram to represent the morphology of the research network.

Findings

The definitions of servitization are deconstructed and analyzed in depth to create a comprehensive picture of the research on this topic. This analysis reveals the origins and evolution of this research area. The results show a low degree of consensus among scholars regarding the concept of servitization. This study proposes a definition that should be widely accepted thanks to its inclusion of the core terms from other definitions. Explicit recognition of multiple approaches to defining the term can help practitioners and researchers. Predictions about future progress in this area are discussed.

Originality/value

A universal definition of servitization is proposed based on the results of co-word and network analysis. This definition unifies a range of multidisciplinary viewpoints. From a practical perspective, the key vocabulary in servitization research is highlighted.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 7
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 5 May 2017

Bartosz Sawik, Javier Faulin and Elena Pérez-Bernabeu

The purpose of this chapter is to optimize multi-criteria formulation for green vehicle routing problems by mixed integer programming. This research is about the road freight…

Abstract

The purpose of this chapter is to optimize multi-criteria formulation for green vehicle routing problems by mixed integer programming. This research is about the road freight transportation of a Spanish company of groceries. This company has more power in the north of Spain and hence it was founded there. The data used for the computational experiments are focused in the northern region of Spain. The data have been used to decide the best route in order to obtain a minimization of costs for the company. The problem focused on the distance traveled and the altitude difference; by studying these parameters, the best solution of route transportation has been made. The software used to solve this model is CPLEX solver with AMPL programming language. This has been helpful to obtain the results for the research and some conclusions have been obtained from them.

Details

Applications of Management Science
Type: Book
ISBN: 978-1-78714-282-4

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Book part
Publication date: 5 May 2017

Bartosz Sawik, Javier Faulin and Elena Pérez-Bernabeu

The purpose of this chapter is to solve multi-objective formulation for traveling salesman and transportation problems. Computations are based on real data for the road freight…

Abstract

The purpose of this chapter is to solve multi-objective formulation for traveling salesman and transportation problems. Computations are based on real data for the road freight transportation of a Spanish company. The company was selected because of its importance in Spanish economy and market. This company is important in the whole country; however, it has its higher importance in the northern part of Spain. The requirements for these models are the minimization of total distance and the CO2 emissions. To achieve this, it is required to know and carry out the minimization of the total distance traveled by the trucks during the deliveries. The deliveries are going to be executed between the different locations, nodes, in the region, and Elorrio, where the depot is situated. The data have been used to decide the best route in order to obtain a minimization of cost for the company. As it was mentioned earlier, the problems are focused on the reduction of the amount of CO2 emissions and minimization of total distance; by studying different parameters, the best solutions of route transportation have been obtained. The software used to solve these models is CPLEX solver with AMPL programming language.

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Book part
Publication date: 20 August 2018

Bartosz Sawik

In this chapter, four bi-objective vehicle routing problems are considered. Weighted-sum approach optimization models are formulated with the use of mixed-integer programming. In…

Abstract

In this chapter, four bi-objective vehicle routing problems are considered. Weighted-sum approach optimization models are formulated with the use of mixed-integer programming. In presented optimization models, maximization of capacity of truck versus minimization of utilization of fuel, carbon emission, and production of noise are taken into account. The problems deal with real data for green logistics for routes crossing the Western Pyrenees in Navarre, Basque Country, and La Rioja, Spain.

Heterogeneous fleet of trucks is considered. Different types of trucks have not only different capacities, but also require different amounts of fuel for operations. Consequently, the amount of carbon emission and noise vary as well. Modern logistic companies planning delivery routes must consider the trade-off between the financial and environmental aspects of transportation. Efficiency of delivery routes is impacted by truck size and the possibility of dividing long delivery routes into smaller ones. The results of computational experiments modeled after real data from a Spanish food distribution company are reported. Computational results based on formulated optimization models show some balance between fleet size, truck types, and utilization of fuel, carbon emission, and production of noise. As a result, the company could consider a mixture of trucks sizes and divided routes for smaller trucks. Analyses of obtained results could help logistics managers lead the initiative in environmental conservation by saving fuel and consequently minimizing pollution. The computational experiments were performed using the AMPL programming language and the CPLEX solver.

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Article
Publication date: 3 October 2024

Pedro E. Minaya, Lucía Avella and Juan A. Trespalacios

This study aims to develop a theoretical and practical framework to guide manufacturing companies in their transition towards digital servitization (DS), identifying relevant…

70

Abstract

Purpose

This study aims to develop a theoretical and practical framework to guide manufacturing companies in their transition towards digital servitization (DS), identifying relevant elements in implementing a digital servitization (DS) strategy.

Design/methodology/approach

We use a mixed-methods approach combining qualitative interviews and quantitative surveys. Data were collected from 98 manufacturing companies in Spain to understand their DS strategies and outcomes.

Findings

The SYNCHRO framework, encompassing seven components: Stakeholder environment, Yield through co-creation, New capabilities, Connectivity through Industry 4.0, Handling challenges, Restructuring internally and Organizational adaptation, is presented. The results indicate that companies can advance towards DS autonomously, without necessarily relying on co-creation with customers. However, the implementation of Industry 4.0 technologies and internal adaptation are critical for success.

Research limitations/implications

Future research should expand the sample size and explore the implementation of the SYNCHRO framework in different industrial and geographical contexts to validate its effectiveness.

Practical implications

The framework provides a structured approach for companies to integrate digital technologies and reconfigure their business models, ensuring improved competitiveness and adaptability in the Industry 4.0 landscape.

Social implications

By promoting sustainable business practices and enhancing competitiveness, the SYNCHRO framework can contribute to economic growth and stability within manufacturing sectors.

Originality/value

The SYNCHRO framework offers a comprehensive guide for DS, highlighting the importance of internal innovation and organizational flexibility. This framework contributes to the existing literature and provides a tool for companies to enhance business competitiveness and sustainability.

Details

Business Process Management Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-7154

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Book part
Publication date: 12 November 2018

Rada-Orellana Mauricio, Jiménez María-de-León and Fernanda Fierro María

While in some districts having drinking water is a given reality, there are others where there is a lack of access to this resource. Unfortunately, even today, 10.2% of the world…

Abstract

While in some districts having drinking water is a given reality, there are others where there is a lack of access to this resource. Unfortunately, even today, 10.2% of the world population lives this situation and it could be worse in the coming years, according to UNICEF. Inhabitants in Pamplona Alta at southern Lima, Peru, daily suffer this harsh reality. This social challenge study attempts to define a methodology for an effective logistic planning of water distribution in Torres Minas. Currently, they obtain it from unsanitary and informal vendors. This chapter provides the basis of a new layout of the water distribution network based on clusters to efficiently satisfy water demand. Specifically, we propose the use of orderly delivery points called “bus-stops of water” in a two-echelon distribution system, whose optimization relies on a mixed-integer linear programming (MILP) technique. The objective of these guidelines is minimizing the transactional and transportation cost, while increasing the bargaining power of the community. Results showed a reduction of 52.67% and 26% in transactional and transportation costs, respectively, and a reduction of the associated risks of shortage and contamination of a tight delivery of water. Moreover, we foster the application of this methodology in other similar situations to produce sustainable growth for human settlements; regardless, there is a lack of access to water or a steep geography.

Details

Supply Chain Management and Logistics in Latin America
Type: Book
ISBN: 978-1-78756-804-4

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Article
Publication date: 26 December 2023

José-María Sánchez-López, María Luz Martín-Peña, Eloísa Díaz-Garrido and Cristina García-Magro

Absorptive capacity, technological collaboration and servitization are analyzed to establish ways to overcome the balance between products and services in manufacturing companies…

393

Abstract

Purpose

Absorptive capacity, technological collaboration and servitization are analyzed to establish ways to overcome the balance between products and services in manufacturing companies. A fresh perspective is introduced by presenting a framework for innovation strategy, moving beyond product-based R&D.

Design/methodology/approach

The hypotheses are tested using data on Spanish firms in the high-tech chemical and pharmaceutical industries through ordinary least squares regression analysis. The sample consists of 112 manufacturing firms included in the Spanish Survey of Business Strategies.

Findings

The results show that absorptive capacity facilitates servitization and that technological collaboration moderates the relationship between absorptive capacity and servitization. The synergies between absorptive capacity and technological collaboration for servitization are recognized from the perspective of open innovation as a way of resolving the trade-off between products and services.

Research limitations/implications

Future research should introduce more sources of collaboration by broadening the value chain perspective. Other approaches to innovation may also be considered, including relationships to process innovation.

Practical implications

The results can provide meaningful guidance for companies to determine the key opportunities of servitization driven by absorptive capacity, and the best ways to leverage open innovation and collaboration strategies to exploit such approaches.

Originality/value

This research enriches theories on servitization, open innovation and innovative behavior. Open innovation strategy should be linked to greater servitization activity and should support an open service strategy. This approach is crucial for building innovation capabilities through technological collaboration.

Details

Journal of Manufacturing Technology Management, vol. 35 no. 2
Type: Research Article
ISSN: 1741-038X

Keywords

Available. Content available
Book part
Publication date: 12 November 2018

Abstract

Details

Supply Chain Management and Logistics in Latin America
Type: Book
ISBN: 978-1-78756-804-4

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