The purpose of this paper is to identify what type of changes, if any, have taken place, in the factors influencing coffee consumption among Costa Rican university students.
Abstract
Purpose
The purpose of this paper is to identify what type of changes, if any, have taken place, in the factors influencing coffee consumption among Costa Rican university students.
Design/methodology/approach
The study consisted of quantitative and qualitative phases. The quantitative data were collected through a written questionnaire distributed to a random sample of 370 students at a private university. The data were analyzed using Cronbach’s α, principal component/exploratory factor analysis and standardized ordinal logistic regression. Qualitative in-depth interviews with ten students were undertaken to verify the quantitative results.
Findings
Of the sample, 70 percent were females and 30 percent males. Of those interviewed, 70 percent drank coffee and 30 percent did not. In 64 percent of those who did not drink coffee, juice was the main substitute. The predictors of the coffee culture are: the country tradition, parents, general socialization with friends, home, workplace and restaurants. Tradition, parents and home were found to be the predictors of coffee culture for women; for men the predictors were the workplace and restaurants.
Originality/value
Coffee culture amongst university students is experiencing a transition, and the changes identified seem to be affected by the gender of the student and the change in the economic base of the country. The information will be valuable in marketing coffee to young people.
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Juan Carlos Aguirre, Marco Leonardo Peralta Zuñiga, Pedro Mora and Francisco Blanco
This article is based on the assumption that entrepreneurship improves quality of life (HDI). Its main objective is to establish causal relationships between entrepreneurship…
Abstract
Purpose
This article is based on the assumption that entrepreneurship improves quality of life (HDI). Its main objective is to establish causal relationships between entrepreneurship variables such as credits, innovation (R&D), business growth, foreign direct investment and the Global Competitiveness Index and how these have influenced a country's development.
Design/methodology/approach
To analyse and validate this assumption, relevant information has been extracted about Ecuador (the subject of the study) for the 1998–2017 period. The information has received the respective econometric treatment, through a multivariate estimation by the autoregressive vector (ARV) method that made it possible to establish impulse-response functions.
Results
The results indicate that there is a significant and positive statistical impact between the variables related to entrepreneurship and quality of life (HDI), with the exception of “Innovation”, which is not representative in the model, demonstrating that the investment made at country level in R&D is not sufficient to have an impact on the HDI. It was also determined that promoting entrepreneurship would be useful as this would alter the trend of the variables, making them conducive to increasing the HDI.
Originality/value
This article is one of the few to address this issue. It includes the self-regressive vector model as a key methodology used to evaluate and establish public policies. RVM has provided positive results in the field of economics and can be adopted in the area of entrepreneurship.
Propósito
El presente artículo se basa en el supuesto de que el emprendimiento mejora la calidad de vida de los individuos (IDH), siendo el objetivo principal establecer relaciones causales entre variables de emprendimiento como: Créditos, Innovación (I + D), Crecimiento Empresarial, Inversión Extranjera Directa e Índice de Competitividad Global; y, como estas han influido en el desarrollo de un país.
Diseño/metodología/enfoque
Para el análisis y validación del supuesto mencionado anteriormente, se ha extraído información relevante sobre el Ecuador (sujeto de estudio) para el período comprendido entre 1998 y 2017, a los cuales se les ha dado el respectivo tratamiento econométrico, a través de una estimación multivariante por el método de Vectores Autorregresivos (VAR) que permitió establecer funciones de impulso – respuesta.
Resultados
Los resultados señalan que existe una significativa incidencia estadística entre las variables relacionadas con el emprendimiento y la calidad de vida (IDH) de manera positiva, a excepción de la “Innovación” que no tiene representatividad en el modelo, demostrando que la inversión realizada a nivel país en I + D es insuficiente para impactar el IDH. También se determinó la conveniencia de impulsar el emprendimiento, pues esto cambia la tendencia de las variables haciéndolas favorables para el crecimiento del IDH.
Originalidad/valor
Este artículo es uno de los pocos en abordar esta problemática, además incluye el Modelo de Vectores Autorregresivos como una metodología clave para evaluar y establecer políticas públicas, que ha brindado resultados positivos en el campo de la Economía y que puede adoptarse en la rama del Emprendimiento.
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Doménica Heras Tigre, Katherine Coronel-Pangol, Juan Carlos Aguirre Quezada, Karina Durán Andrade and Pedro Fabián Mora Pacheco
The purpose of this study is to identify the key factors that drive social entrepreneurship (SE) among Ecuadorian social entrepreneurs.
Abstract
Purpose
The purpose of this study is to identify the key factors that drive social entrepreneurship (SE) among Ecuadorian social entrepreneurs.
Design/methodology/approach
The study was developed following a qualitative and exploratory research design based on the identification of social entrepreneurs through the nonprobabilistic sequential sampling technique, giving a total of fifteen social entrepreneurs who were given a structured interview that was later analyzed in the ATLAS.TI software for the identification, analysis and categorization of drivers.
Findings
The results will identify eight drivers for SE, including social exclusion, public support, sources of employment, economic income, family support, environmental awareness and fair trade, as standards and values. Overall, the findings help to improve the understanding of the factors that determine the creation and development of social enterprises in the country.
Research limitations/implications
Deepen and increase the literature on SE in Latin America. Contribute to reducing the knowledge gap on the topic.
Originality/value
Taken together, the results provide empirical evidence and help to better understand the factors that determine the creation and development of social enterprises in the country.
Propósito
Identificar los factores clave que impulsan el emprendimiento social en emprendedores sociales ecuatorianos.
Metodología
El estudio se desarrolló siguiendo un diseño de investigación cualitativo y exploratorio basado en la identificación de emprendedores sociales a través de la técnica de muestreo secuencial no probabilístico, obteniendo un total de quince emprendedores sociales a quienes se les realizó una entrevista estructurada que posteriormente fue analizada en el software ATLAS.TI para la identificación, análisis y categorización de impulsores.
Resultados
Los resultados identificarán ocho impulsores del empresariado social, entre los que se encuentran la exclusión social, el apoyo público, las fuentes de empleo, los ingresos económicos, el apoyo familiar, la conciencia medioambiental y el comercio justo, como normas y valores. En general, los resultados ayudan a mejorar la comprensión de los factores que determinan la creación y el desarrollo de empresas sociales en el país.
Originalidad
En conjunto, los resultados aportan evidencia empírica y ayudan a comprender mejor los factores que determinan la creación y desarrollo de empresas sociales en el país.
Implicaciones de la investigación
Profundizar e incrementar la literatura sobre Emprendimiento Social en América Latina. Contribuir a reducir la brecha de conocimiento sobre el tema.
Objetivo
Identificar os principais fatores que impulsionam o empreendedorismo social nos empreendedores sociais equatorianos.
Metodologia
O estudo foi desenvolvido de acordo com um projeto de pesquisa qualitativo e exploratório baseado na identificação de empreendedores sociais por meio da técnica de amostragem sequencial não probabilística, totalizando quinze empreendedores sociais que foram submetidos a uma entrevista estruturada, posteriormente analisada no software ATLAS.TI para identificação, análise e categorização dos fatores determinantes.
Conclusões
Os resultados identificarão oito motivadores do empreendedorismo social, incluindo exclusão social, apoio público, fontes de emprego, renda econômica, apoio familiar, consciência ambiental e comércio justo, como padrões e valores. Em geral, os resultados ajudam a melhorar a compreensão dos fatores que determinam a criação e o desenvolvimento de empresas sociais no país.
Originalidade
Em conjunto, os resultados fornecem evidências empíricas e ajudam a entender melhor os fatores que determinam a criação e o desenvolvimento de empresas sociais no país.
Implicações para a pesquisa
Aprofundar e aumentar a literatura sobre empreendedorismo social na América Latina. Contribuir para reduzir a lacuna de conhecimento sobre o tema.
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Juan Carlos Lucas Aguirre, German Antonio Giraldo Giraldo and Misael Cortés Rodríguez
In order to understand interactions aw vs equilibrium moisture content (EMC) in fortified coconut powder, moisture sorption isotherms were constructed under different storage…
Abstract
Purpose
In order to understand interactions aw vs equilibrium moisture content (EMC) in fortified coconut powder, moisture sorption isotherms were constructed under different storage conditions in order to predict the changes in their physical, chemical and microbiological properties that occur during storage and processing, which are unique to each food.
Design/methodology/approach
For which the moisture sorption isotherms were determined at three different temperatures (15, 25 and 35 °C), in a range of water activity from 0.1 to 0.90. Nine models, namely, the GAB, BET, Oswin, Smith, Halsey, Henderson, Chung and Pfost, Peleg and Caurie equations, were fitted to the sorption data. Various statistical tests were adopted as criteria to evaluate the fit performance of the models.
Findings
Of the models tested, the Peleg model gave the best fit to experimental data (R2 = 0.997; RMSE = 0.276), across the full range of water activities and at different temperatures. Humidity of the monolayer (mo) was found between 2.54 and 2.34%, a fundamental parameter to define the storage and control conditions, given that it is considered the value at which the product is more stable. The net sorption isosteric heat (Qst) increased to maximum and then diminished with increased moisture content (Xw); maximum values were obtained in the Xw interval between 0.48 and 2.87% (db), being between 35.72 and 99.26 kJ/mol, where the maximum value indicates coverage of the strongest bond sites and higher adsorbate-adsorbent interaction.
Originality/value
These results provide reliable experimental data on water absorption isotherms of the CP + FAC important to determine optimal processing, storing and packaging conditions.
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Juan Aguirre, Sindy Chaves and Karen Burban
The purpose of this paper is to identify the actual uses of smartphones for university students while they are in the university, whether in the classroom or outside, to…
Abstract
Purpose
The purpose of this paper is to identify the actual uses of smartphones for university students while they are in the university, whether in the classroom or outside, to facilitate the use of mobile technologies in the university and in classroom activities.
Design/methodology/approach
The site was the main campus of a university with a population of 10,000 undergraduate students; a convenience sample of 370 students was estimated for 246 usable surveys, with 95% confidence interval and 6.12 percent error. The proposed conceptual framework is based on the unified theory of technology acceptance. The instrument was developed on the basis of the literature and it was validated through a qualitative–quantitative process. The data were collected fact-to-face and the analysis consisted of the estimation of a general profile, mean and standard deviation and the development of the ordinal logistic regression model to test the hypothesis. Minitab 16 was the program used for the calculations.
Findings
The instrument was found to be acceptable with a 0.90 α. The uses associated with the academic activities are: p8_1 search what I do not understand in the class, p5_1 read digital books, pdf and other documents, p9_1 study, p11_1 share course information and p2_1 take photos of class blackboard and another type of materials. For non-academic uses, the uses were: p14 calendar, p4 listening to music, p9 telephone calls and p7 interacting with new students. The adaptation of mobiles to university education has to harmonize students’ use, professors’ objections and institutional concerns; therefore, four elements are needed before a decision is made: professors’ training, teaching material development, infrastructure adaptation and a sound plan.
Research limitations/implications
The selection of students was a convenience sample; therefore, the results cannot be extrapolated beyond the sample.
Practical implications
The study clarifies the traditional idea popular in the area, that is, students use the mobile only for entertainment, and suggests ways to managerially deal with the issue in an orderly fashion, by investing in human capital, infrastructure and electronic teaching tools.
Originality/value
The value is that the findings provide some ideas regarding the uses of smartphones for university students while they are in the university; such information can be used to orient strategies to develop educational uses of the smartphone.
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The purpose of this study is to provide information to local authorities, consumers, retailers and vendors of organic agricultural products. The information could be used for the…
Abstract
Purpose
The purpose of this study is to provide information to local authorities, consumers, retailers and vendors of organic agricultural products. The information could be used for the development of long‐term strategies for local organic market development based on the consumer profile information of buyers at the organic market, as well as its evolution and motivations that moved them to start and to continue purchasing organic products. In order to identify reliable trends and potential changes in the quantity and quality of the profile of the organic consumer, could the information also be be used for local market developments strategies.
Design/methodology/approach
A total of six studies were conducted at Costa Rica's largest local organic farmers market “La Feria del Trueque”, during the same period every year during the month of February, covering an eight‐year period. The six surveys became three mega databases: one for the 1999/2000 period, another for the 2004/2005 and one finally for the 2007/2008 period.
Findings
The study finds that the organic consumer is usually highly educated, has a high income, is concerned with health and environmental problems, has a smaller than average family with men being more involved in the purchase of organic products and living in suburbia rather than from the metropolitan areas.
Practical implications
After a decade of expansion, the Costa Rican organic products market is starting to show signs of consolidation. However, the volume, the available varieties and guaranteed supply will decide the future direction of the market. Relocating the market closer to the consumer will benefit the overall sales.
Originality/value
The paper gives an in‐depth insight into the organic market of today and is a valuable addition to the present literature.
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The purpose of this article is to provide local authorities, consumers, retailers and vendors information about the consumer profile of shoppers at the organic farmers market that…
Abstract
Purpose
The purpose of this article is to provide local authorities, consumers, retailers and vendors information about the consumer profile of shoppers at the organic farmers market that could be used for devising strategies for local organic market development.
Design/methodology/approach
The survey included information about the socio‐demographic, product characteristics and motives to purchase the product by the organic consumer. The selection of persons to be surveyed was random. The location of the survey was “La Feria del Trueque”, the largest organic farmers market in Costa Rica. During February 2004, 280 surveys were conducted and in 2005, 200 surveys. A single database was developed on the outcomes of the analysis of variance conducted. In order to detect the variables influencing the money spent monthly on organic fresh fruits and vegetables products and rank their importance, an ordinal probit model was specified using a restricted procedure.
Findings
The organic consumer in Costa Rica appears to be largely of middle age, with high monthly family incomes, female the primary buyer and highly educated. With an average family size of four members, one third of its income is spent on food and between 12 and 20 percent on organic fruits and vegetables and there seems to be a limit of around 20 percent in relation to the premium they are willing to pay for organic products. The organic consumer in Costa Rica recognizing the “obvious” differences seems to be somewhat similar to the organic consumer in the USA, Canada and Europe.
Practical implications
The similarities detected are significant for those looking to import and sell fresh and processed organic products in Central America, because they can apply international information to open the “local markets”, while they develop their local market research information. Buyers and sellers can use the information of this study to better negotiate local purchasing conditions. At the same time it will help local producers to improve its negotiations capabilities with the new international retailers arriving in Costa Rica.
Originality/value
The central objectives of this study are to identify the consumer profile of Costa Rica of those buying organic products at the organic farmers markets, and to determine the key variables influencing the consumer expenditures for organic products at the farmers organic markets.
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– The purpose of this paper is to identify the effect of culture, gender and perceived health benefits on coffee drinking in Costa Rica.
Abstract
Purpose
The purpose of this paper is to identify the effect of culture, gender and perceived health benefits on coffee drinking in Costa Rica.
Design/methodology/approach
A telephone survey (n=1,328) was conducted in the province of San Jose, where the capital city is located. This location has a population of 845,000, with a 99 per cent, confidence, 1 per cent error and 50 per cent response distribution, the total usable surveys were 1,199. The analytical procedure, consisted of three steps; instrument validation, consumer profile development and developing ordinal logistic modelling.
Findings
The total α was estimated at 0.71. The coffee consumer profile is described but consisted of 52 per cent female and 48 per cent male with 77 per cent receiving a secondary education. The factors influencing coffee drinking by Costa Ricans, are in order of importance: first gender followed by family as a source of information, health, amount spent, aroma, anti-migraine effect, family tradition, flavour and energizing effect. H1 – health, culture and gender influence the frequency of coffee consumption in Costa Rica is accepted; H2 – the importance of the health factor varies with gender is accepted and H3 – culture is an important factor in determining coffee consumption is also accepted.
Research limitations/implications
The study was only conducted in the province of San Jose. This is considered the urban heart of the country urban but its finding should not be extrapolated to the entire country. A rural/urban comparison may be needed.
Practical implications
The results suggest that a country wide survey may be useful in providing information for differential coffee marketing strategies.
Originality/value
The material is the first of its kind in the Central American region and may help orient other countries of the area.
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The purpose of this paper is to evaluate the impact of the economic crisis in organic consumption in order to better understand how to meet the emerging challenges that the crisis…
Abstract
Purpose
The purpose of this paper is to evaluate the impact of the economic crisis in organic consumption in order to better understand how to meet the emerging challenges that the crisis is creating for future consumption and production of organic products in Costa Rica, and to review the material available in the commercial and scientific literature.
Design/methodology/approach
A sample survey of 63 consumers was carried out based on an average population of 75 visitors every Saturday, the only day of the week that the market takes place. The analytical procedure was divided in two parts: the descriptive statistic's section base on histograms showing the distribution of the variable's responses; and the inferential statistic's analysis which used standardized forward elimination regression modeling to arrive at the final models to explain the importance of the selected variables in each equation, along with a thorough search of the available and the most recent material.
Findings
The profile of the organic consumer in 2009 was very similar to that of 2000, 2004 and 2007. The willingness to pay premiums went down from 25 per cent in 2007, to 15 per cent in 2009 and was associated primarily with irregular availability, limited supply, limited variety and the location of the market. Price was an integral part of all three derived models, something that was not the case in past surveys. Even though consumer's income is very high, the crisis was affecting the purchase of organic products. The hypotheses that the crisis had not affected consumption and willingness to pay were both rejected based on the results obtained.
Research limitations/implications
The crisis is still with us, most of the material available for comparison at this time comes from “commercial surveys”, sources with basically no “hard” research with which to compare the results that were secured in this survey.
Practical implications
The findings can help developing countries in Latin America with similar conditions meet the challenges of the future, as the developing countries overcome the crisis in terms of better policies and strategies.
Originality/value
To the author's knowledge, this is the first paper of its kind in a developing country. It provides evidence of the impact of the economic crisis on organic consumption in a developing country and the author knows of no other in Latin America.
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The purpose of the study was to contribute to a better understanding of the climate change problem in naturally protected areas in developing countries, based on women's…
Abstract
Purpose
The purpose of the study was to contribute to a better understanding of the climate change problem in naturally protected areas in developing countries, based on women's perceptions and to determine whether national parks should take an active role in providing climate change educational information and activities.
Design/methodology/approach
The work reported in this paper was carried out at Vulcan Poas National Park, Costa Rica, and the analysis drew on a sub‐sample of 162 Costa Rican women and 273 American women. The material collected was analyzed using a combination of ANOVA, correlation and standardized derived regression modelling using the forward elimination technique.
Findings
Climate change certainly ranks below personal and immediate risk in terms of perceived importance and the top‐level risks reported by respondents related to immediate personal concerns. The key explanatory variable in the case of the Costa Rican women is the relative educational level of the person and the park's ability to educate people about climate change. In the case of the American women, the variables included in the final model were: industrial emissions, deforestation and aerosol sprays. The results indicate that a significant difference exists between the two groups with regard to current perceptions about the threat from climatic change, and the likely importance of the problem in 50 years' time. Costa Rican women appeared to exhibit a more complex problem‐reaction‐action behavioural continuum than the American women in the study. In both cases it is unclear as to the role played by protected areas in terms of the impact of information and education provided in relation to climate change.
Research limitations/implications
The role of the parks as a source of education and information about the topic is not clear. However, it was established that there is an overall interest in the topic among women visitors, particularly local women. This level of awareness could be harnessed to develop strategies for combating and mitigating climate change, and in this sense, national parks might play an enhanced role as a place of learning about the topic.
Originality/value
This study is the first of its kind. In previous studies, women's reactions to climate change have been investigated much less than men's.