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The aims of this paper are to identify and classify the knowledge resources that shape intellectual capital (IC) within the marketing function, to develop and validate a related scale and to demonstrate the scale's applicability in an empirical context.

A literature-based approach was adopted to identify and classify knowledge assets in the field of marketing. The new scale's content was then tested in a number of companies with different profiles. A subsequent survey of a representative sample of 346 Spanish firms sought to validate the scale and to assess those companies' marketing-related IC.

The literature search provided the basis for a marketing-related IC architecture comprising three main categories, nine subcategories and eighty items whose validity was tested and confirmed. The survey revealed that marketing-specific human capital (HC) is the most developed knowledge resource in Spanish firms, followed by marketing-specific relational capital (RC), while marketing-specific structural capital (SC) is the least developed. Significant differences were also found among companies with different profiles (B2C vs B2B, high-tech vs low-tech and manufacturing vs services).

This study makes a valuable contribution to the IC literature as one of the first to deploy the general IC framework in a specific functional area (here: marketing and sales) for more meaningful and in-depth assessment of firm-specific knowledge resources.

Following the contextual approach to intellectual capital, this study analyzed the specific types of external relational capital that foster product/service, process and managerial innovativeness in organic farming as key drivers of sustainable food production.

Survey data from 358 organically certified Spanish farmers were analyzed using structural equation modeling based on partial least squares. A total of three models, one for each type of innovativeness, were developed to analyze the impact of external relational capital. These models took into account four specific types of relational capital: vertical relationships, horizontal relationships, relationships with government institutions and relationships with knowledge-intensive institutions.

Although relational capital and innovativeness are clearly underdeveloped, knowledge generated through and embedded in external relationships plays a substantial role in promoting innovativeness in organic farming. Moreover, depending on the type of innovation to be developed, the type of external relational capital that is relevant differs.

This study's findings indicate that organic farmers prioritize process innovation over product/service and managerial innovation. For the latter categories, building relationships with customers, consumers and government institutions is key. Policymakers should encourage farmer-engaging socialization spaces that emphasize family farms and their knowledge contribution.

Past studies have examined the overall degree of association between external relational capital and innovation, often overlooking the nuances of contextual factors. In contrast, this research delves into the unique contributions of knowledge sourced from various external relationships, focusing specifically on how these relationships influence different types of innovation within the specific context of organic farming.

This study aims to analyse the complementary role of structural and relational capital (as the outcomes of codification and personalisation knowledge management strategies) in renewal capital and innovation in high- and low-tech companies.

The primary data, which were collected through a structured questionnaire from 180 Spanish companies, are analysed using structural equation modelling based on partial least squares.

Overall, the study offers three fundamental findings. First, it demonstrates the outstanding role of renewal capital as an intellectual capital (IC) component; second, it provides a conceptual analysis of the connection between knowledge management strategies and IC; and third, it highlights the necessity of considering the technological level of the firm as a contingency variable affecting the IC–innovation relationship.

The study has three apparent limitations: The sample of firms is restricted to Spanish companies, data concerning the main study variables were collected from only one person at each firm, and not all of the possible components of IC were included in the research model.

Business practitioners can find useful guidelines for making efficient use of knowledge resources when boosting innovation performance, depending on the technological level of their firms.

Although many studies have tried to disentangle the IC–innovation connection, this study is unique, as it considers knowledge management strategies, a novel combination of IC components and the level of technological sophistication in the same analysis.

This paper aims to adopt a contextual approach to the knowledge-performance linkage by deepening into the role of marketing and sales employees’ knowledge resources in the generation and delivery of superior customer experiences (CEs) and into the motivational antecedents of knowledge acquisition and development.

To gather information about the variables studied in this research, a survey was conducted among Spanish firms with at least 100 employees, resulting in a representative sample of 346 companies. Structural equation modeling based on partial least squares was then applied to test the hypothesized relationships.

The results show that employees’ motivation (and especially intrinsic motivation) affects CE both directly and indirectly through its influence on marketing-specific human capital. More precisely, customer knowledge and different types of marketing-related skills (creativity, targeting, problem-solving, social media management and communication skills) are the only constituents of marketing-specific human capital that significantly affect relative CE performance (i.e. performance vis-à-vis competitors), while product/service and market knowledge do not play a relevant role.

The results contribute both to the knowledge management and intellectual capital literatures by highlighting the motivational levers of human capital in the context of the marketing and sales function and the specific types of employee knowledge resources that induce superior CEs. Consequently, marketing and sales managers are provided with useful guidance to shape their human resource management policies and to establish their knowledge priorities.

The importance of integrating both internal and external knowledge into the product/service innovation process has been widely recognized in the knowledge management and innovation literature. Likewise, the role of the marketing and sales function as a driver of innovation has been stressed because of its market-facing role. However, limited research has investigated the complementarity of both internal and external knowledge regarding product/service innovation performance in a marketing context. The purpose of this study is to analyze marketing departments’ role in accessing internal and external knowledge resources (i.e. marketing-specific relational capital [RC]) to reach improved product and service innovation performance.

The analysis uses empirical evidence collected by a structured survey of 346 respondents representing marketing and sales functions in Spanish companies.

The survey revealed that marketing-specific internal relational capital at the department and inter-department levels, as well as noncustomer external RC, are directly associated with product/service innovation performance. Further, the analyses show that the relationship between customer-specific RC and innovation performance is mediated by other types of RC, making it a fundamental antecedent to the innovation process. Finally, significant differences in marketing-specific RC subcomponents were found between business-to-consumer (B2C) and business-to-business (B2B) firms.

This study makes a valuable contribution to marketing and management literature by revealing the types of social interactions in the marketing function that enable access to knowledge sources that promote successful product/service innovation.

The relationship between sustainability, traceability and transparency in the fashion-apparel industry, characterised by complex, labour-intensive and geographically dispersed supply chains (SCs), needs further clarification. The first goal of this study is to revise, refine and adapt to the scope of this industry, the conceptualisation of traceability and transparency and their interrelations with sustainability. The second goal is to uncover the key elements responsible for fostering and hindering their relationship in the fashion-apparel practice.

A Delphi study with fourteen experts representing key stakeholders in the entire fashion-apparel SC was carried out.

Operational definitions for and clear boundaries amongst sustainability, traceability and transparency are identified, and a relational model including stakeholder groups and roles, drivers and barriers is developed. Traceability, defined as an ability, together with transparency, conceptualised as an internal decision and assisted (inter alia) by cross-sector collaboration are found to be necessary but not sufficient conditions to achieve SC sustainability, which is conceived as an outcome.

The work adapts concepts from the sustainable supply chain management (SSCM) literature to the particular fashion-apparel context, incorporating the practical vision and nuances of all the key stakeholder groups and highlighting the mutually reinforcing relationship among traceability, transparency and cross-sector collaboration for effective SSCM in the fashion-apparel industry.

The aim of this paper is to disentangle the interplay between nurturing interaction with external agents, innovation networks, and innovation capability. In particular, the paper argues that nurturing interaction with external agents (by means of participation in different events that allow face-to-face interaction, or via collaborative technology) positively affects the innovation capability of firms by allowing the development of innovation networks and making them run smoothly.

For this to be tested, an analysis has been carried out in Uruguayan software firms. A questionnaire was designed and addressed to the managers of the firms making up the target population. Structural equation modeling (SEM) based on partial least squares (PLS) was then applied to test the hypotheses put forward by the research.

The results obtained show that nurturing interaction with external agents has a positive and significant influence both on the formation of innovation networks and on their operational performance. This influence is much stronger when it comes to ensuring the smooth operation of the network than when it comes to facilitating its formation. Moreover, innovation networks and their functioning clearly mediate the relationship between interaction with external agents and innovation capability.

Traditional limitations of cross-sectional studies apply.

Although previous literature highlights the relevance of social interaction for the creation of new knowledge and subsequent innovation, the role of mediating variables has been hardly considered. This research helps to shed some light on this issue in the case of social interaction with external agents. In particular, the mediating role of innovation networks has been analyzed.

The aim of this paper is to empirically test the degree of influence of different knowledge sharing mechanisms (ICT‐based, personal interaction‐based, and embedded in management processes) on innovation capability (both on ideation and on innovation project management), as well as the influence of each first‐level innovation capacity on company performance.

A questionnaire was designed and addressed to the CEOs of the companies making up the target population (Spanish and Colombian medium‐high and high technology firms with more than 50 employees and R&D activities). Structural equation modelling (SEM) based on partial least squares (PLS) was then applied to test the hypotheses drawn from the research.

The results obtained show that knowledge sharing is a key issue in order to enhance innovation capability. With the exception of ICT‐based knowledge sharing mechanisms (whose influence on the generation of new ideas is not statistically significant), all types of mechanism considered exert a significant impact both on ideation and on innovation project management (although their degree of relevance varies), and account for a great deal of variance in both constructs. Differences between countries arise when it comes to the influence of each first‐level innovation capacity on company performance.

Traditional limitations of cross‐sectional studies apply.

The main contribution of this paper is to provide empirical evidence about the impact of knowledge sharing on innovation. Moreover, it reveals what the most effective knowledge sharing mechanisms are for this purpose and provide companies with a basic framework in order to shape their knowledge management strategies in this domain.

This research aims to measure the extent manufacturing companies from the Basque region (Spain), which place a greater emphasis on innovation, have adapted their management context in accordance with the middle‐up‐down management model put forward by Nonaka and Takeuchi and Nonaka et al. The study explores whether the degree of adoption of the aforementioned model is influenced by contingency factors such as company size or technological level.

An ad hoc questionnaire was addressed to the chief executive officers of the companies. Structural equation modelling based on partial least squares was used to test the main hypotheses of the research.

Firms which develop a higher organizational learning capacity put a greater emphasis on innovation. Additionally, the innovation focus of companies is positively related to the implementation of management systems which are more in accordance with the middle‐up‐down management model, and the degree of adoption of the aforementioned model is not influenced by company size or technological level.

The approach taken in the research serves the purpose of linking extremely abstract concepts from the middle‐up‐down model with specific elements from the management context. It also contributes to the development of empirical research in the domain of organizational learning, aimed at clarifying the relationship between organizational learning capacity and innovation orientation. The research contributes towards a better understanding of the degree of adoption of such a model in the Basque region, paving the way for future comparative studies which might take other regions of the world into consideration.

At a time when many companies in the Spanish and Basque manufacturing industries are attempting to embark on delocation movements (also commonplace in other countries), the increase in innovatory capacity is becoming an essential element in counteracting such movements and the downsizing that these involve. The study presented here seeks to measure the explicit emphasis given by manufacturing companies from the Basque Region (Spain) in the field of innovation, and the degree of adaptation of their management context to features of the middle‐up‐down model as put forward by Nonaka et al. to promote an effective knowledge generation process.

An ad hoc questionnaire has been addressed to Chief Executive Officers, within the framework of broader research into organizational learning and business performance started in 2002. This questionnaire is focused more on the “hard” elements of the management context than on the “soft” ones, which may limit its usefulness under certain circumstances.

Conceptually‐speaking, the methodology used has the value of linking extremely abstract concepts from the middle‐up‐down model (knowledge vision, articulation of this vision by means of concepts and images, “BA”, “information redundancy,” etc.) with specific elements from the management context.

The results of the study reveal that manufacturing companies from the Basque Region have improved their innovatory capacity to a great extent, adapting quite a lot of their management context to new requirements. However, a weak point is detected in them: the absence of an organizational structure that may favor the existence of areas in which knowledge is shared.