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Article
Publication date: 1 August 2000

Audrey Anthoney, Josephine M. Royle and Ian M. Johnson

Reports the results of the first stage of research (in progress, 1997‐2000), which aims to develop an understanding of the challenges facing publishers who have entered the…

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Abstract

Reports the results of the first stage of research (in progress, 1997‐2000), which aims to develop an understanding of the challenges facing publishers who have entered the children’s multimedia market in the UK in the 1980s and 1990s. The findings of the first stage of the research amongst established UK publishers producing multimedia for children are described. These point to a number of factors that appear to be critical to the success of publishers in the multimedia market: modification of corporate culture, internal structures and processes; branding of the company’s chosen multimedia identity; focusing on the added value element of multimedia products; promotion of organisational learning, innovation and creativity within the company; and sourcing necessary skills effectively. A second study will examine the perceptions of new media companies which have entered this market.

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The Electronic Library, vol. 18 no. 4
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 1 June 1932

AFTER more than thirty‐three years THE LIBRARY WORLD appears in a new and, we hope our readers will agree, more attractive form. In making such a change the oldest of the…

27

Abstract

AFTER more than thirty‐three years THE LIBRARY WORLD appears in a new and, we hope our readers will agree, more attractive form. In making such a change the oldest of the independent British library journals is only following the precedent of practically all its contemporaries. The new age is impatient with long‐standing patterns in typography and in page sizes, and all crafts progress by such experiments as we are making. Our new form lends itself better than the old to illustration; we have selected a paper designed for that purpose, and illustrated articles will therefore be a feature of our issues. We shall continue as in the past to urge progress in every department of the library field by the admission of any matter which seems to have living interest for the body of librarians.

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New Library World, vol. 35 no. 1
Type: Research Article
ISSN: 0307-4803

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