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Briefly considers the concept of marketing and outlines the characteristics of marketing management. Discusses marketing for non‐profit organizations and indicates the use of marketing techniques for libraries and information centres. Also indicates methods of applying marketing techniques to library and information centres.

The purpose of this study was to find out ways in which collection development practices in private university libraries in Kenya could be enhanced by the use of information and communication technologies (ICTs).

This paper is based on research that was carried out on the application of ICTs in collection development in selected private universities in Kenya. The study was done using a survey method. Three universities and a total of 72 respondents were purposively selected for the study. The respondents included librarians, faculty deans and postgraduate students from the three universities.

The findings indicated that ICTs were available in all the three selected universities but their application in collection development was not adequate in ensuring efficiency and in making sure that the library collections are effective in meeting the needs of the users.

With the changing information environment and users' information needs, libraries are being compelled to adopt ICTs in order to remain relevant and increase their value and meet the changing needs of the users. The paper recommends different ways of applying ICTs in all the processes of collection development to make the process more efficient and effective in meeting the needs of the users.

This study investigates how university libraries in Nigeria are staffed and presents staff development opportunities and learning activities that sustain staff.

A survey research design was adopted. Purposive sampling technique was used to select 46 universities and 400 respondents consisting of 46 heads of libraries and 354 professionals from federal, state, and private universities. Content of the instrument was based on literature comprising six questions. The 327 (92.4%) usable responses were analyzed using descriptive statistics and presented in simple frequency tables.

The study showed that library workforce in Nigerian universities included different categories of professionals and para-professionals having diversified job opportunities and duties. Most libraries had staff development budget and respondents received various forms of assistance to foster learning. Although all nontransferable skills recorded high mean, respondents accorded less importance to nonlibrary personal skills that can be used to leverage the expectations of recruitment, retention, and sustainability.

The study was limited to practicing professionals but has staffing implications for all libraries across Nigeria.

Many professionals may lack the appropriate multi-skills that would enhance exploring new approaches and breaking out of traditional ways of operation in the different library and outside library settings.

The study contributes to knowledge about sustaining library staff in relation to adopting the recommended skills on a broad scale, and assessing how their acquisition can change the perception of professionals to its immense contributions to sustaining them in the workforce.

The paper aims to establish the use of information and communications technologies (ICTs) in education and training of undergraduate library and information science (LIS) students in two selected Kenyan universities and suggest recommendations to improve ICT education and training in the country.

The study utilised a qualitative method. A survey research design was used to collect data from various categories of respondents in LIS including lecturers, undergraduate students, information professionals and employers. Interviews and document analysis were also used to collect data from the respondents.

Findings show that the graduates lack preferred ICTs knowledge, competencies and skills important in the modern information environment such as web technologies, information programming skills, software development, distributed systems, virtual libraries and digital information systems. Information sciences education in Kenyan universities and other institutions of higher learning need to review the curriculum and provide ICT education and training that address the needs and demands of the current job market and performance requirements.

The study was effectively carried out at Kenyatta and Moi Universities being the leading universities offering LIS programmes in Kenya.

In the twenty-first century and beyond, students can no longer be confined to traditional practices of LIS education. Information sciences programmes from around the global have recognized the importance to fully integrate ICTs education and training in order to meet the needs and demands of students and employers.

Present employment and career opportunities favour information professionals with intensive technological competencies and skills.

Presented at the SCANUL‐ECS Conference held in Kenya 23‐26 July 1998. Examines the opportunities of information technology (IT) in improving access, transfer and use of agricultural information in the rural areas of Kenya. This paper has used the term “information technology” to include CD‐ROM, computer networks, desktop publishing, interactive video, packet radio, expert systems, geographical information systems and satellite communications. The methodology adopted by the study was the use of case studies of the organisations and institutions that use IT in disseminating agricultural information to the rural population in Kenya. The study was limited to agricultural information. The information technologies examined include CD‐ROM, computer networks, video and desktop publishing. Highlights the advantages and limitations of IT in disseminating information in the rural areas of Kenya. Among the factors that make IT relevant for rural development are vast storage, fast and inexpensive communication channels, links between different media, easy and enjoyable use at comparatively and steadily declining costs. Concludes that for IT to have more impact on rural development, it should be needs driven, rather than technology driven. This can only be achieved if the needs of the users are placed at the centre and appropriate technologies adopted.

This paper sets out to offer a holistic perception of the information ecology in which disadvantaged communities of the so‐called third world operate with a view to contribute to overcoming its limitations in a more effective way.

The authors briefly review the major social, economic and cultural characteristics of disadvantaged communities that balance the common place trust in the power of modern information products and infrastructures. Based upon a number of field studies the notion of information needs is reconsidered and combined with concerns for information literacy, social autonomy and the role of indigenous knowledge. The authors then present a number of examples of innovative approaches to the delivery of information services that may support the role of information centers and libraries as change catalyst from within the communities rather than mere providers of ready made information.

To this end, information professionals have to be educated in order to become change agents and consider this role as essential for their practice to be rewarding for themselves and more importantly for the people they serve. There are numerous examples of information services and information professionals who make a difference in the life of their communities against the most severe circumstances. This however requires a radical shift in their value system and operation.

The authors hope that the paper will encourage information professionals and in first place those who educate them to give social responsibility toward disadvantaged communities the same emphasis and priority as alignment with the latest technological artifact or excellence in observance of standards.

This study aimed to find out the information needs of illiterate female farmers in Ethiope East local government area of Delta State, Nigeria. Agriculture is the mainstay of people in the rural areas, and is mostly for subsistence living. To bring about improvement in practice requires finding out: at what stages of farming illiterate female farmers need agricultural information; through which channels they receive agricultural information; the problems they encounter when they need information; and how the problem can be solve.

The study sample consisted of 200 illiterate female farmers. Data was collected via structured questionnaire, which was read and translated to the illiterate female farmers in their local dialect, Urhobo.

Analysis of the data revealed that the illiterate female farmers do not have access to information because the agricultural extension services unit fails to visit them and provide the required agricultural information. Cassava is the major crop produced by illiterate female farmers in the Abraka and Agbon clans. Community/opinion leaders and children of farmers are the main sources of agricultural information for illiterate female farmers. Lack of funds to purchase radio/television so as to have access to programmes on better farming techniques was a major problem; as was the lack of a mobile library to visit the farmers and provide necessary agricultural information.

Highlights the problems of illiterate indigenous people accessing information on agriculture that if applied should lift them above subsistence level.