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Article
Publication date: 10 July 2019

Ludmila Novacka, Kamil Pícha, Josef Navratil, Cafer Topaloglu and Roman Švec

This paper aims to assess how a hotel geographical location in different parts of Central and Eastern Europe influences the complexity of perception of pro-environmental behavior.

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Abstract

Purpose

This paper aims to assess how a hotel geographical location in different parts of Central and Eastern Europe influences the complexity of perception of pro-environmental behavior.

Design/methodology/approach

To find out, whether hotel location in a specific country influences the complexity of environmental practices, this study used two closely connected multivariate statistical techniques analyzing gradients: principal components analysis and partial redundancy analysis. The research comprises data collection from seven countries in Central and Eastern Europe. In all, 25 randomly selected hotels (based on star rating) from various countries were approached to complete a questionnaire. Environmental practices were studied based on motivations, perception of barriers, perception of support from different levels of public sector, will of managers to promote pro-environmental measures based on sufficient funding, perception of legislation and perception of various other important factors.

Findings

The study reveals significant differences between hotels in Central Europe and Eastern Europe in the perception of the complexity in implementation of the environmental practices by hotel managers. The character of the present study, however, needs to address the identification of particular aspects that are relevant to the geographical differences among the studied countries.

Research limitations/implications

Research was limited to a selection of Central and Eastern European (CEE) countries. There is still probability that managers in hotels from Poland and Croatia could possess different preferences. Other limitation of this study is that only special part of hotels were asked – hotels certified by star grading, out of our scope remained other hotels. It is also known that important factor is precise location of hotel within country – hotels in established tourism destination behave other way that those outside recreational areas. These factors deserve further study within this topic. There are many aspects of sustainability and environmental protection regarding hotel industry. As we have found in our principal correspondence analysis, different environmental measures were different location in biplot – some were affected by country, the other by star grading and affiliation to hotel chain. The complexity deserves to be studied in depth.

Practical implications

The importance lies first in the identification of the aspects that are governed by geographical differences among the countries studied. These aspects are the initiatives and support from the government and the local governments, which counteract the perception that there is a lack of financial resources and the return on investments is slow. So, based on the data, which included information from various types of hotels from seven CEE countries, the activities of national and local authorities were identified to be the main differentiating variable. The support of the environment-friendly conduct of business in the hotel industry is appreciated by hotel managers from Central Europe. On the other hand, hotel managers from Eastern Europe do not feel any significant support from either national or other public institutions. The second factor of differentiation is represented by the perception of the lack of funds. Hotel managers from Eastern Europe feel strongly about funds limitation. The coherence of both those factors is obvious in the results, as they show the same direction but opposite orientation. It has already been discussed above. When looking at the results, the authors find the perception of availability of funds to be a fundamental difference between hotel management in Central Europe and in Eastern Europe. The lack of funds is perceived more intensively in Eastern Europe than in Central Europe, particularly because of a stronger awareness of direct or indirect support for such activities by national and other public institutions in Central Europe.

Social implications

The differentiation of the aspects mentioned above comes from the social and culture policies, company policies and business cultures between these two sub-realms. Pro-environmental actions are apparently promoted less publicly in Eastern European countries than in Central European countries. The reaction to the trend for demand of greener hotels is stronger in the West, and its hotels are more likely to have legislation requirements and public support as an incentive to adopt pro-environmental measures in their business operations.

Originality/value

The study is based on data obtained from seven countries. The results revealed a problem of the macro-environmental influence on hotels’ potential to implement environmentally sustainable approaches and procedures throughout the industry.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 6
Type: Research Article
ISSN: 0959-6119

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Publication date: 25 January 2022

Markéta Novotná and Josef Kunc

Luxury consumption in the Czech Republic and other post-socialist countries has a shorter history than in the developed Western countries. The historical development of these…

Abstract

Luxury consumption in the Czech Republic and other post-socialist countries has a shorter history than in the developed Western countries. The historical development of these countries still reflects the differences in buying behaviour. The chapter focusses on luxury travellers' behaviour and consumption patterns in the Czech Republic. In the Czech Republic, where the concept of old luxury has prevailed, it is already possible to observe a gradual shift towards a new luxury travel model. This new luxury model is associated with a high level of comfort and privacy, exclusive location and first-class services and new elements such as travelling, authenticity and sustainability.

The chapter provides different perspectives on consumption patterns. It points to consumer behaviour in luxury travel in dependence on the selected sociodemographic variables and spatial determinants. It also reveals the luxury-driven travel motivation and preferences on a luxury holiday. The results show that Czech luxury travellers are different in comparison with the traditional European markets. The Czechs fall behind the European luxury travellers, especially regarding the financial possibilities. As far as the Czech luxury traveller profile is concerned, the category of baby boomers with tertiary education and regular income is the most dominant among Czech affluent clients. The satisfaction of the needs for relaxation and the exploration of new destinations are the primary motives for taking luxury holidays. Concerning the regional income inequality, disparities between the capital city of Prague and the rest of the country are observed.

Details

The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

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