Search results

This paper aims to show the advantages that social marketing training programs for disability professionals can play in improving the approach to the problems faced by people with disabilities, offering a necessary mutual understanding between both sectors. So, describing what are the training needs in social marketing expressed by disability professionals and providing an initial shared theoretical framework of both fields that could contribute to implementing social marketing strategies in the field of disability as an inducer of quality of life.

This is a mixed-method approach combining: a quantitative analysis with a web-based self-administered questionnaire completed in six European countries and a qualitative analysis: interviews to experts pre and post questionnaire.

Quantitative data has identified that: front-line professionals working directly with people with disabilities have high social marketing training needs; these needs are mostly related to the assessment and modification of clients’ behavior and the development of interventions according to the concept of value co-creation. Qualitative data has shown that: both fields share some similar theoretical frameworks. Therefore, it is stated that social marketing has the potential to be better implemented in the disability field.

Considering public policy; stigma and discrimination; regulations; other models and improving the sampling method.

Sharing theoretical framework of both fields, social marketing strategies into the disability field as an inductor for quality of life. No research has analyzed the needs of disability professionals when they have to face a problem and find a solution that social marketing strategies could offer into the disability field.

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

This study aims to identify how Spanish consumers’ extrinsic preferences for food have evolved by examining the extant literature on food preferences in Spain, focusing on food-related attributes and food-related values.

This study is based on a synthetic review of the extant academic literature on Spanish consumer preferences for food-related attributes and food-related values from the mid-20th to the 21st century. This study uses key economic and social milestones that are most likely to influence food value chain actors to show how consumer preferences have evolved over the study period.

Spanish consumer food attribute preferences expanded as the food sector of the nation continued to grow, and value preferences showed a similar pattern from the mid-20th to the 21st century. The drivers of these preferences were trust, lifestyle, education (campaigns), sociodemographic factors and purchasing power.

Evaluating the extant literature’s contribution to consumer preferences for food-related attributes and values is important because it can aid in understanding the hierarchy and variety of consumers’ food preferences as well as the factors that drive these preferences. To the best of the authors’ knowledge, this study is the first to explore how Spanish consumer preferences evolved between the mid-20th and 21st centuries.

This study aims to analyze the entrepreneurial intention (EI) of Colombian researchers using machine learning (ML) techniques, considering their academic activity, contexts and social norms (SN).

Unsupervised classification techniques were applied, including principal component analysis, hierarchical clustering with the Ward method and a logistic model to evaluate the classification. This was done to group researchers according to their characteristics and EI.

The methodology used allowed the identification of three groups of academics with distinct characteristics, of which two showed a high presence of EI. The results indicate that EI is influenced by the connection with the private sector (consulting, intellectual property and applied research) and by the lack of institutional support from universities. Regarding SN, only the preference for entrepreneurial activity over being an employee and the social appreciation of entrepreneurial dedication were identified as predictors of EI.

The use of ML techniques to study the EI of researchers is uncommon. This study highlights the ability of the methodology used to identify differences between two groups of academics with similar characteristics but different levels of EI. One group was identified that, despite rejecting values associated with entrepreneurs, has a high predisposition to develop a career as an entrepreneur. This provides valuable information for designing policies that promote EI among Colombian researchers.

The purposes of this study were to calculate the confirmatory factor analysis in the measurement model using robust measures (McDonald’s omega and Cronbach’s alpha) to ensure the reliability of the proposed scale and to explore the measurement invariance of the scale per the participants’ gender.

The methodological sample had 408 students from a private university in northern Mexico, of which 200 (49%) were male and 208 (51%) were female; the sample age range was 18–58 years (M = 22.4 years, SD = 6.0). The data analysis included descriptive and normality, dimensionality, reliability and measurement invariance.

The social entrepreneurship competency measurement model showed acceptable adjustment indexes in evaluating the internal structure, reliability and factorial invariance by gender of the study participants.

Even though the contributions of this study are evident, these findings must be taken with caution due to some limitations. First, the proposed measurement model uses a self-reported scale, so it is essential to include other measurement methods with less implicit social desirability. Second, although the sample was intended to be representative, it only drew from a specific geographical area, making it difficult to generalize these findings to culturally diverse areas. Third, this study did not consider other validity measures; for example, concurrent, divergent and predictive, so future studies should consider examining the relationship of social entrepreneurship with other factors.

From the practical perspective, this study provides a parsimonious instrument regarding the number of items included in the measurement model. From the theoretical perspective, the present study contributes to delimiting the dimensions of social entrepreneurship competency.

This study contributes to the field of social entrepreneurship, particularly in the area of construct measurement, by offering a measurement model with solid evidence of internal structure validity, reliability and factorial invariance for the perceived achievement of social entrepreneurship competency.