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This study aims to improve the reception and positioning of materials in the warehouse, as well as the internal logistics of a bus manufacturing company by acting upon the processes of supply line management.

This study is based on the action research methodology which, through a practical approach, intends to generate transferrable knowledge to other organizations whose situations are similar to that of this study. The practical actions and the knowledge acquired co-create the changes needed for the improvement processes.

Through these improvements, it is possible to standardize supply and eliminate the retention of picking carts on the line, simplify the management of materials provided in supermarket boxes, improve the control of materials and facilitate the process of picking and materials storage. A kanban card-based supply system was also expanded to the bus assembly line, allowing more control over valuable materials.

This study has demonstrated how the implementation of lean techniques on a bus assembly line can lead to increased consistency of supply to the line and improved working conditions, both in the production and warehouse areas. Furthermore, it has set a new standard of the internal logistics processes and the inclusion of process recording in the working instructions.

The purpose of this study was to assess the effect of dietary inclusion of 5% Chlorella vulgaris, individually or supplemented with two carbohydrase mixtures, on pork's mineral profile (calcium, copper, iron, potassium, magnesium, manganese, sodium, phosphorous, sulfur and zinc).

Forty male finishing pigs were assigned to four dietary treatments: cereal and soybean meal-based diet (control), control diet with 5% microalga (CCV), CCV diet supplemented with 0.005% of a commercial xylanase and β-glucanase-based complex and CCV diet supplemented with 0.01% of a mixture of four carbohydrate-active enzymes. Pigs were slaughtered after 41 ± 7.8 days of trial and the mineral composition of longissimus lumborum muscle was analyzed using inductively coupled plasma–optical emission spectrometry.

When C. vulgaris was supplemented with a four-CAZyme mixture, an increase of total minerals in meat was found due to a higher content of potassium, which led to a decrease of sodium to potassium ratio in pork. However, CCV treatment decreased the amount of calcium and manganese in meat, which was likely due to a lower bioavailability of these minerals in the diet.

Considering the imbalance of sodium and potassium in most Western diets and the increasing occurrence of cardiovascular diseases in the population, the improvement of meat quality caused by a reduction of sodium to potassium ratio might help to reduce the prevalence of high blood pressure and cardiovascular diseases, having thus benefits for consumers' health.

The purpose of this paper is to investigate, at a national scale, how self-reported happiness varies with the different levels of environmental conditions resulting from national policies, while also considering different levels of freedom.

The authors estimated the effects of environmental performance on happiness using the log-log regression model presented.

Environmental performance is shown to have a direct impact on happiness. Nonetheless, the explanatory influence of freedom is only significantly positive for free countries, where the institutional and political arrangements are better established and thereby the effective democracy is more solid.

This article offers insights into happiness levels within the context of the current clamour for environmental protection and more sustainable development goals.

The purpose of this paper is to obtain evidence about the scope of the determinants of the willingness to pay (WTP) of the residents in a Spanish city (A Coruña) for keeping a professional football team (Deportivo) competing at the highest level. Apart from the individual socio-demographic characteristics of the respondents and their attitudes as football fans, the authors try to know the influence on the WTP of factors such as the general economic conditions and the plausibility of the team disappearance.

The value of the intangible benefits associated with the team existence is derived from the application of the contingent valuation method (CVM), using two surveys conducted in 2003 and 2012, respectively, with the aim of obtaining information concerning citizens’ behaviour and attitudes towards a professional football team.

The consumption of public goods generated by the local football team is relatively inelastic to the sport success and general economic situation, but the value assigned by residents to those goods depends on these factors. Of the two components of the WTP, the non-use value is especially sensitive to changes both in the Spanish economic conditions and in the quality of the public goods generated by the football team.

This is the first study that applies the CVM to a football team controlling for both the general economic conditions and the team sport success and, as such, it provides interesting insights into the nature and scope of the determinants of individuals’ WTP in a CVM setting.

The purpose of this study is to examine to what extent emotional experiences lived in mega-events and ecological orientation of citizens could act as direct antecedents of city brand attitude improvements. In addition, it addresses the effect in terms of a perceived quality of life that a city brand consolidation would be able to bring the citizens of a particular place. Cities must manage and administer their geographical territories as if they were brands, seeking to increase the benefits to society.

An empirical study was performed by collecting information from 398 residents of Aguascalientes (Mexico) during the National Fair of San Marcos in 2011.

Results show how in order to increase city brand attitudes, both the focus on mega-events and the ecological orientation are two successful ways. Moreover, improvements in city brand attitudes can bring significant benefits on the positive perception of quality of life among citizens.

This investigation has made progress in implementing the experiential marketing channeled through emotional experiences in mega-events and, particularly, in environmentally oriented mega-events, which is able to improve ecological orientation of citizens. To date, no evidence of empirical research referenced in mega-events of the features of the National Fair of San Marcos, Mexico, exists.

The purpose of this paper is to analyze the market potential of a locally produced and high quality food product (i.e. white bean “Mongeta Ganxet” (MG)) from Catalonia, Spain. Consumers' willingness to pay (WTP) for the product is elicited using a non‐hypothetical economic experiment and then the sensitivity of WTP values is analyzed with regard to additional information provided to participants that includes reference prices, leaflets and tasting. Finally, a sample‐selection model is estimated to assess the factors that significantly affect consumers' WTP for the product.

To elicit the willingness to pay a premium for the local food product, 90 subjects were invited to participate in a random nth price experimental auction. Before auctioning the product, participants were asked to complete a questionnaire about consumer attitudes and purchase habits.

Only 7 percent of participants are willing to pay a price higher than the minimum price from which the MG product may be purchased directly from a producer or the local producing market. Also, it was found that providing reference prices of substitute products (both conventional and alternative high quality white beans) positively affects WTP for the MG. Interestingly, however, provision of information on organoleptic, nutritional and cooking characteristics of the MG and product tasting do not significantly influence WTP. Finally, the level of consumption, the degree of knowledge about the product and the participants' previous experience increase the purchasing intention for the MG.

In contrast to traditional market research studies that use hypothetical methods, the authors use non‐hypothetical elicitation mechanism to elicit consumers' valuation for an important local food product in Catalonia, Spain. Since actual products and cash were used in the experiments, the authors provided the respondents with an incentive to reveal their true preferences and valuation for the product of interest. The authors also tested the effect of provision of certain types of information on WTP and analyzed the factors that significantly influence consumers' WTP for the product.

Horses play an important role in the agricultural industry around the world. The equestrian sector offers new markets and sustainable business opportunities. This paper, based on a structural equation modelling approach, seeks to explore the interests of Romanian entrepreneurs in developing a sustainable business in the equestrian sector by investing in the use of horse manure. This manure is an important renewable resource in the circular economy, including in the production of bioenergy and bio-fertilizers. The present research investigates whether there is an interest in developing such a business in Romania, built around three pillars: the environment, society and the economy.

PLS-SEM is an appropriate method for this research, where prediction of interest for sustainable entrepreneurship plays a central role. In total, 153 responses have been collected and validated based on a questionnaire and the invitations to complete were sent to people who are already entrepreneurs or have intention to become entrepreneurs in the near future.

The structural model shows that society's interest has the strongest effect on developing a sustainable business model through horse manure. Surprisingly, the study does not reflect an expected correlation between the interest in the environment and the development of a sustainable business model through horse manure resulting in bioenergy.

This study contributes to arousing the interest in research and even the development of a business by presenting the sustainability factors in the horse industry and adopting technological innovations, services, products and business models. The study was conducted in Romania, where, currently, the manure produced by horses is underexploited, and the equestrian sector requires new business models, innovations and sustainable development.