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The reinforcement of safe behaviour by positive feedback, in other words behaviour modification (B. Mod.), is one of the most successful safety innovations achieved during the past 20 years. A literature review of 24 empirical studies noted that every study had produced a change in work behaviour. According to the authors: “Few literature reviews find such consistent results”. The effect on accidents is explained by stating that unsafe acts are modified through feedback to safe acts. The studies demonstrate that the effect on injuries is sometimes much greater than could be expected from the behavioural change. This might be because the target behaviours to be modified are properly chosen to represent critical behaviours that everyone involved wanted to change. A positive change encourages people to try to solve other problems as well, and this gradually leads to overall improvements. A B.Mod. programme can act as an initiator of a cultural change leading to sustainable effects within the organization.

The purpose of this paper is to investigate the factors influencing the development of social media marketing strategy in an international context. We specifically look at the potential drivers and barriers throughout the social media marketing strategy development process and how cultural differences shape social media marketing strategy decision-making among firms in international markets.

The study is conducted with an inductive research approach involving in-depth interviews with 32 firms from Finland, China and Brazil. Using inductive data analysis, we identify both internal and external factors that drive and hinder the development of firms’ social media marketing strategies. Moreover, we explore the essential elements in social media marketing strategy development based on the key practices observed among these firms, which enables us to conduct a comparative analysis of how cultural values influence the development of social media marketing strategies.

Our findings underscore the importance of both internal (i.e. resources and capabilities) and external (i.e. market-level and country-level) factors that influence the development of social media marketing strategy. Our analysis also unveiled four key practices throughout the social media marketing strategy development process: social selling, content marketing, risk management and relationship management. Additionally, we identified three distinct mindsets regarding firms’ social media selling objectives across companies in the three countries.

The comparative approach provides novel insight into firms' international social media marketing strategy. Our proposed conceptual model shows the development process of social media marketing strategy in the international context. The research propositions highlight the role of cultural values and open up new avenues for future research.

The term “fashion” triggers images of frivolous symbolic production with a particular impact on women, quite a world apart at first sight from high technology and mobile telephony that traditionally tend to be associated with science, rationality and masculinity. Surprisingly, we show in this paper that the field of mobile telephony has, for a number of years now, been impacted and significantly transformed by the transposition of fashion logics. We deconstruct the process of logic transposition, considering key moments and key actors, key modes and mechanisms. The comparison of multiple case studies within the mobile telephony industry also points to the limits of transposition and to varying degrees of hybridization and logic co-habitation. This process of logic transposition is, we argue, profoundly transforming the mobile telephony industry, bringing it closer, on many counts, to “cultural industries”. In the end, we draw a number of theoretical conclusions on logic transposition as an important mechanism of institutional change.

The purpose of this paper is to show the results of the task given by a major research program concerning low-energy building and indoor environment. The task was to develop contracting document model layouts to be used in zero-energy building (ZEB) and nearly zero-energy building (nZEB) construction projects.

A workshop method was chosen for gathering information and developing the layouts.

In the debate in the workshop three main topics arose: the selection of project delivery system, the use of performance controller for the heating, ventilation and air-conditioning (HVAC) systems and making innovation possible by making the call for bids as loose as possible.

The use of performance controller could be investigated more, and more accurate information and knowledge about the best practices on nZEB construction can be captured as the industry moves in that direction and more projects will appear.

The goals of the research program were met and also the main issues of nZEB construction contracting were documented, which can be utilized by the whole industry of house building.