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Article
Publication date: 6 June 2023

Pablo Ruiz-Palomino, Jorge Linuesa-Langreo, Rosa María Rincón-Ornelas and M. Pilar Martinez-Ruiz

The purpose of this article is to explore the mediating role of both ethical climate and frontline employees' ethical intent on the relationship between store managers' ethical…

Abstract

Purpose

The purpose of this article is to explore the mediating role of both ethical climate and frontline employees' ethical intent on the relationship between store managers' ethical leadership and frontline employees’ customer orientation (FECO).

Design/methodology/approach

Original data on small and medium-sized enterprises in the Mexican retail industry were used. A survey provided a sample of 332 frontline employees. To test the hypotheses, the authors conducted a partial least squares (PLS) analysis.

Findings

The results show the positive effect of ethical leadership is mainly direct. This can primarily be explained through the mechanisms of social exchange theory. Additionally, the results show that ethical climate and ethical intent act as essential partial mediators.

Originality/value

Although managers' ethical leadership typically exercises a direct and positive influence on employees' work performance, the path linking the ethical leadership of the upper echelons to this outcome has not been frequently studied, especially in terms of its impact on meeting customers' needs (i.e. frontline employees' customer orientation, or FECO). This study expands on existing knowledge by considering that a true FECO is necessarily linked to being “oriented to others”, which is fostered by the perception that moral values (i.e. honesty) are embedded in an organization's culture.

Propósito

El propósito de este artículo es explorar el papel mediador del clima ético y la intención ética de los empleados de primera línea en la relación entre el liderazgo ético de los directores de tienda y la orientación al cliente de los empleados de primera línea (FECO).

Diseño/metodología/enfoque

Los autores utilizaron datos originales de pequeñas y medianas empresas ubicadas en la industria minorista mexicana. Una encuesta proporcionó una muestra de 332 empleados de primera línea. Para comprobar las hipótesis, los autores realizaron un análisis por mínimos cuadrados parciales (PLS).

Resultados

Los resultados muestran cómo el efecto positivo del liderazgo ético es principalmente directo. Esto puede ser explicado fundamentalmente a través de los mecanismos de la teoría del intercambio social. Adicionalmente, los resultados mostraron que el clima ético y la intención ética actúan como mediadores parciales esenciales.

Originalidad/valor

Aunque el liderazgo ético de los directivos suele ejercer una influencia directa y positiva en el rendimiento laboral de los empleados, no se ha estudiado con frecuencia la vía que relaciona el liderazgo ético de los mandos superiores con este resultado, especialmente en lo que se refiere a su impacto en la satisfacción de las necesidades de los clientes (es decir, la orientación al cliente de los empleados de primera línea, o FECO). Este estudio amplía los conocimientos actuales al considerar que un verdadero FECO está necesariamente vinculado a estar “orientado a los demás”, lo que se ve favorecido por la percepción de que los valores morales (es decir, la honestidad) están arraigados en la cultura de la organización.

Article
Publication date: 4 April 2020

Dioni Elche, Pablo Ruiz-Palomino and Jorge Linuesa-Langreo

This paper aims to process underlying the relationship between supervisor servant leadership and employee organizational citizenship behavior (OCB) in hotels. Specifically, it…

7240

Abstract

Purpose

This paper aims to process underlying the relationship between supervisor servant leadership and employee organizational citizenship behavior (OCB) in hotels. Specifically, it analyzes the mediating role of empathy – individual level – and service climate – group level – in the relationship between supervisor servant leadership and employee OCB.

Design/methodology/approach

The empirical analysis uses original data on hotels located in historic cities in Spain. A survey provided a sample of 343 work-group-level (supervisors) and 835 individual-level (employee) from a sample of 171 hotels.

Findings

The most interesting finding is the indirect effect of supervisor servant leadership on employee OCB through the mediating role of both employee empathy – individual level – and group service climate – group level.

Practical implications

The findings suggest that hotel supervisors should adopt servant leadership to enhance OCB in their workgroups. This paper also provides insights into other ways to increase employee OCB, namely, through human resources initiatives that enhance employee empathy and shape a service climate within groups.

Originality/value

This paper is one of the few that analyzes the relationships between supervisor servant leadership, employee empathy, group service climate and employee OCB in a unifying cross-level model. It is also the first to analyze employee empathy as a positive outcome of supervisor servant leadership, as well as a mechanism to explain the relationship between servant leadership and employee OCB. Finally, it is one of the few studies that analyzes all these relationships in conjunction within the hospitality industry.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 25 July 2024

Santiago Gutiérrez-Broncano, Mercedes Rubio-Andrés, Jorge Linuesa Langreo and Miguel Angel Sastre-Castillo

For this paper, the authors focus on Porter’s competitive advantage. Hybrid strategy refers to how a firm creates value vis-à-vis competitors by simultaneously relying on lower…

Abstract

Purpose

For this paper, the authors focus on Porter’s competitive advantage. Hybrid strategy refers to how a firm creates value vis-à-vis competitors by simultaneously relying on lower costs and greater differentiation to achieve a competitive advantage. This strategy emphasises both and aims to provide much more monetary value to customers through the combination of reduced cost and a higher rate of differentiation. In addition, this research focuses on family small and medium-sized enterprises (SMEs), because they have particularities arising from the incorporation of family members both as owners of the SME and in managerial positions. The porpose of this study is to analyse whether the existing differences produced by the role of the family in strategic decision-making and the concentration of family power have a higher impact on performance and innovation than non-family SMEs.

Design/methodology/approach

Structural equation modelling was used to analyse Spanish firms with fewer than 250 employees. This study randomly selected SMEs operating in Spain from the Spanish Central Business Directory (2021) database. The overall sample design was based on stratified sampling.

Findings

SMEs are facing new challenges, and this has led to the emergence of new competitive strategies. Companies have started to combine differentiation strategies with cost strategies to achieve superior performance and better adapt to these changes. This study confirms a positive relationship between the adoption of hybrid strategies and market performance in SMEs. In addition, hybrid strategy reinforces innovation, which has a mediating role between hybrid strategy and market performance. Finally, the findings indicate that family SMEs achieve a greater impact of hybrid strategy on innovation than non-family SMEs. Moreover, innovation plays a mediating role only in the case of family firms, which enhances the relationship between hybrid strategy and market performance.

Originality/value

For SMEs to survive in turbulent environments, this study proposes the adoption of hybrid strategies instead of pure strategies. The novel model links hybrid strategy (as opposed to “stuck in the middle”), innovation and market performance. The research is valuable for owners and managers of family SMEs because this study finds differences in the relationships studied compared to non-family SMEs.

Details

International Journal of Organizational Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1934-8835

Keywords

Open Access
Article
Publication date: 14 February 2024

Santiago Gutiérrez-Broncano, Jorge Linuesa-Langreo, Mercedes Rubio-Andrés and Miguel Ángel Sastre-Castillo

This article focusses on the hybrid strategy, a simultaneous combination of cost leadership and differentiation strategy. The study aims to examine the impact of hybrid strategy…

3178

Abstract

Purpose

This article focusses on the hybrid strategy, a simultaneous combination of cost leadership and differentiation strategy. The study aims to examine the impact of hybrid strategy on firm performance through its anticipated positive effects on process and product innovation. In addition, we study the moderating role of adaptive capacity in the direct relationships of hybrid strategy with process and product innovation.

Design/methodology/approach

Structural equation modelling was used to analyse 1,842 Spanish firms with fewer than 250 employees. We randomly selected small and medium-sized enterprises (SMEs) operating in Spain from the Spanish Central Business Directory (2021) database. The overall sample design was based on stratified sampling.

Findings

We found that hybrid strategy is positively related to firm performance and to process and product innovation. Additionally, in firms implementing hybrid strategies, process innovation fostered firm performance. Finally, adaptive capacity strengthened the relationships of hybrid strategy with process and product innovation. This sheds light on how and when hybrid strategy is most effective in fostering SME performance.

Practical implications

We highlight that SMEs need to establish strategies that use diverse resources and capabilities and not just generate competitive advantage using one strategy (cost leadership or differentiation strategy). This requires an agile and flexible systems and structures.

Originality/value

Our research provides novel results by proposing the adoption of hybrid strategies instead of pure strategies (cost leadership and differentiation strategy) as a way for SMEs to survive during crises. Unlike “stuck in the middle” strategies, our study demonstrates the importance of hybrid strategies in a comprehensive model that links them to innovation and firm performance, with adaptive capacity being a determining factor.

Details

European Journal of Innovation Management, vol. 27 no. 9
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 19 March 2024

Carolina Rivas, Juan José Tarí and Jorge Pereira-Moliner

This paper analyzes how quality management in Ecuador’s national parks is explained through the quality practices contained in Deming’s quality principles from the point of view…

Abstract

Purpose

This paper analyzes how quality management in Ecuador’s national parks is explained through the quality practices contained in Deming’s quality principles from the point of view of employees.

Design/methodology/approach

Quantitative research was conducted with the participation of 254 employees from all national parks in Ecuador who rated the quality management practices (leadership, talent management, work climate and training) in their respective parks.

Findings

The results show that leadership, talent management, work climate and training significantly explain the service quality in the national parks. This study contributes to the adaptation of Deming’s quality principles to national parks via individual and joint analysis of the relationship between leadership, talent management, work climate and training with service quality in order to highlight which practices are the most important to service quality.

Originality/value

The paper provides a comprehensive overview of the key factors that influence service quality in the National Parks of Ecuador. Its multidisciplinary approach and exhaustive research make this work an invaluable tool for understanding and improving the preservation of natural resources and the tourism experience in these protected areas.

Propósito

Este trabajo analiza cómo la gestión de la calidad en los parques nacionales del Ecuador se explica a través de las prácticas de calidad recogidas en los principios de la calidad de Deming desde el punto de vista de los empleados.

Diseño/metodología/enfoque

Se realizó una investigación cuantitativa en la que participaron 254 empleados de todos los parques nacionales del Ecuador quienes valoraron las prácticas de gestión de la calidad (liderazgo, gestión de talento, clima laboral y formación) en sus respectivos parques.

Resultados

Los resultados muestran que el liderazgo, la gestión del talento, el clima laboral y la formación explican significativamente la calidad de servicio en los parques nacionales. Este estudio contribuye en la adaptación de los principios de calidad de Deming a parques nacionales a través del análisis individual y conjunto de la relación entre liderazgo, gestión de talento, clima laboral y formación con la calidad del servicio para destacar qué prácticas son las más importantes para la calidad del servicio ofrecido.

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