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Article
Publication date: 21 September 2020

Wesley Ricardo de Souza Freitas, Jorge Henrique Caldeira Oliveira, Adriano Alves Teixeira and Nelson Oliveira Stefanelli

This paper aims to analyze green human resource management's (GHRM’s) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian…

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Abstract

Purpose

This paper aims to analyze green human resource management's (GHRM’s) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian companies.

Design/methodology/approach

A sample of 142 companies – from the electro-electronics, mechanical metals, packaging, footwear and plastics industries – was examined using the partial least squares method.

Findings

The results reveal that GHRM practices positively influence CSR practices, which act as a moderating construct to positively influence customer relationship management.

Research limitations/implications

The results cannot be generalized due to the non-probabilistic sampling used; however, the results meet the requirements of the statistical methodology.

Practical implications

These findings contribute to business managers' decision-making, as they demonstrate that organizations must develop a consistent culture focused on social and environmental issues. This also reveals that the human resources field can contribute to developing a socially correct company, with the subsequent possibility of satisfying customers to retain and create customer loyalty.

Social implications

The results show that for a company to be sustainable from an economic, social, and environmental perspective, the involvement of human resource management is fundamental.

Originality/value

This paper contributes to academia by presenting a new theoretical model, tested using a sample of Brazilian companies, which illuminates GHRM as an area still under development.

Details

International Journal of Productivity and Performance Management, vol. 70 no. 7
Type: Research Article
ISSN: 1741-0401

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Article
Publication date: 30 December 2020

Morelle Maykon Monteiro Mello, Wesley Ricardo de Souza Freitas, Adriano Alves Teixeira, Jorge Henrique Caldeira-Oliveira and Luis Gustavo Freitas-Silva

Agribusiness has stood out in the economy sector as a form of countryside-city interaction due to its productive chain characterized by modernization coming from cities…

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Abstract

Purpose

Agribusiness has stood out in the economy sector as a form of countryside-city interaction due to its productive chain characterized by modernization coming from cities, especially in the industrial area. Thus, the present study analyzed corporate social responsibility (CSR) in the context of agribusiness, based on a survey of articles published in the Scopus database. The main objective of the research is to analyze whether the agribusiness sector has incorporated CSR into its internal policy.

Design/methodology/approach

For this, the methodology used was researching through a systematic literature review, in which 14,720 documents on CSR were found. When restricting the search for CSR in agribusiness, 44 articles were found, and it was noticed that three were based on analysis in Latin America, which were the object of the study.

Findings

From this, it was realized that the literature on the subject is scarce, but of fundamental importance for its adoption in the sector, as it brings economic and environmental benefits not only to companies but also to society as a whole.

Research limitations/implications

Although CSR is not yet the total solution to socioeconomic and environmental problems, it can be used as a strategy for raising companies’ awareness, based on the development of an organizational environmental culture, which brings competitive advantages over competitors who adopt them.

Originality/value

The topic of CSR is a recent discussion in the academic field, which is why it has few studies. Thus initially, we sought to analyze it in the scenario in Latin America, as presented in the present work. However, as a future stage of research in the area of CSR, this topic will be analyzed as an academic master’s degree in the context of the BRIC countries.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 11 no. 5
Type: Research Article
ISSN: 2044-0839

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Article
Publication date: 2 April 2020

Wesley Ricardo de Souza Freitas, Jorge Henrique Caldeira-Oliveira, Adriano Alves Teixeira, Nelson Oliveira Stefanelli and Talita Borges Teixeira

In the past, simply fulfilling economic performance alone was critical to ensuring the success of companies and their shareholders, but this traditional perspective is not…

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Abstract

Purpose

In the past, simply fulfilling economic performance alone was critical to ensuring the success of companies and their shareholders, but this traditional perspective is not compatible with society's current demands, as there is increasing social pressure on organizations to become more sustainable and reduce impacts on the environment, promoting sustainable results in their business processes. In this context, the specialized literature states that human resources management (HRM) is considered a central aspect for building sustainable organizations, in particular, the area of green human resources management (GHRM). Thus, this study analyzes the relationship between GHRM and corporate social responsibility (CSR) in Brazilian companies. Company's age, size, ISO 9001 and 14001 certifications are the control variables.

Design/methodology/approach

The authors adopted a quantitative approach in conducting the survey. Four waves of email were sent to HR and CSR managers from 853 Brazilian companies from the metallurgical, automotive and chemical industries. In total, 79 questionnaires were fully answered, higher than the minimum sample calculated by the G*Power 3.1 software, which corresponds to a return rate of 9.26%. For the analysis of the results, the partial least squares method was used.

Findings

This research identifies that GHRM practices, in fact, positively influence CSR practices. The findings evidence that practices of performance evaluation, teamwork and recruitment and selection are the most important for a better CSR performance. The research results indicate that the “ISO 9001 certification” control variable also has a positive and significant effect on CSR and that the size of the company, the age of the company and the ISO 14001 certification, in the analyzed sample, were not relevant (as control variables) for CSR.

Originality/value

Current literature highlights the gap between GHRM and CSR. This relationship is not explored in Brazil. The study uses a new theoretical model, and it fills the gap identified in the literature. This paper brings important theoretical and managerial contributions. It is the first in the literature to show, in an empirical way, the positive relationship between GHRM and CSR, contributing in an original way to the state of the art of the GHRM and CSR theme. In addition, this research adds empirical evidence on GHRM and CSR in Latin America/South America/Brazil.

Details

Benchmarking: An International Journal, vol. 27 no. 4
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 6 August 2020

Juliana Cristina Boscolo, Jorge Henrique Caldeira Oliveira, Vishwas Maheshwari and Janaina de Moura Engracia Giraldi

This study examines the differences between genders in visual attention and attitudes toward different types of advertisements.

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Abstract

Purpose

This study examines the differences between genders in visual attention and attitudes toward different types of advertisements.

Design/methodology/approach

An experimental design using a structured questionnaire and six print advertisements with a male, female and neutral focus was used to evaluate gender differences. In total, 180 students from a public university in Brazil participated in the study. An eye-tracking device was employed, using the Tobii Studio software, to get the visual attention metrics for this study.

Findings

In the case of the female advertisements, no significant difference between visual attention and attitude was found; however, differences were found in the case of male visual attention to the image and their relative attitudes toward the advertisements.

Research limitations/implications

Because it is a laboratory experiment using quota sampling, mainly Latin consumers, the potential for broader generalization may be limited. Besides, since they are real image advertisement images, there may be some interference in the respondents' responses from previous interactions with the brand or product exposed or even from a prior observation of this advertisement.

Originality/value

This study provides deeper insight into Latin consumers' preferences and associations, who have a different cultural and national context. This study contributes to the use of the eye-tracking tool as a neuromarketing technique to evaluate and analyze visual attention.

Details

Marketing Intelligence & Planning, vol. 39 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 13 March 2017

Bruno Tomaselli Fidelis, Jorge Henrique Caldeira Oliveira, Janaina de Moura Engracia Giraldi and Renê Oliveira Joaquim Santos

The purpose of this paper is to examine the influence of sexual appeal in print media on consumers’ brand recall. More specifically, the differences between the fixation time on…

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Abstract

Purpose

The purpose of this paper is to examine the influence of sexual appeal in print media on consumers’ brand recall. More specifically, the differences between the fixation time on the “image” and “logo” elements in advertisements, with and without sexual appeal, were verified.

Design/methodology/approach

The correct research is experimental in nature, and divided into three stages: choosing the print advertisements to be viewed by the participants with eye tracking, capturing participants’ eye movements using a special eye tracking equipment and completing the questionnaire for calculating the number of brands recalled by the participants.

Findings

The authors have identified that there are no statistically relevant differences between the number of brands recalled, whether the advertisement does or does not have any sexual appeal.

Practical implications

The use of sexual appeal in advertisements on print media must be made with caution, and several implications for the textile and apparel industry are expressed in the conclusions.

Originality/value

The study’s relevance is threefold: the authors present more recent results about the relationship between sexual appeal and brand recall, as the most recent research study of a similar type was published in the late 1990s; they adopt key concepts from the neuromarketing field in an attempt to connect memory with the capacity of different components of the advertisements, to attract the visual attention of consumers; and they present results for three different product categories (alcohol, apparel and perfume).

Details

Research Journal of Textile and Apparel, vol. 21 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

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