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Adoption and implementation of sustainable strategies (SS) in firms have been widely studied; however, there is scarce evidence of factors that affect the overall firm performance (FP). Therefore, in this research the variables knowledge management (KM) and professionalization (PR) toward the adoption of SS and their impact on FP are promoted.

Data from 120 firms in manufacturing industry in Coahuila, Mexico, were collected, and the study is based on the PLS-SEM technique.

The results revealed that (1) KM and PR present a positive impact on SS and (2) SS are positively related to FP.

For manufacturing managers, it is necessary to implement SS that meet the expectations of stakeholders, in addition to training human resources with the ability to achieve the aims of the firm and at the same time take care of the environment. As for corporate policymakers, it is essential that they promote global environmental care strategies based on collaborative business.

This research contributes to literature on business management, mainly to the incorporation of SS that allow boosting the economic aspect, but without neglecting social and environmental part.

Las investigaciones acerca de la adopción e implementación de estrategias sostenibles (ES) en las organizaciones han sido muy estudiadas, sin embargo, hay poca evidencia de los factores que inciden en el rendimiento empresarial (RE). Por consiguiente, en esta investigación promueve la gestión del conocimiento (GC) y profesionalización (PR) hacia la adopción de ES y su impacto en el RE.

Se incluyen datos de 120 empresas manufactureras de Coahuila, México y la investigación está basada en la técnica PLS-SEM.

En concreto, los resultados revelaron que: (1) la gestión del conocimiento y la profesionalización presentan un impacto positivo en las estrategias sostenibles y (2) las estrategias sostenibles se relacionan positivamente con el rendimiento empresarial.

Para los directivos de la industria manufacturera, es necesario implementar estrategias sostenibles que cumplan con las expectativas de los grupos de interés, además de formar recursos humanos con la capacidad de alcanzar los objetivos organizacionales y al mismo tiempo lograr un cuidado del medio ambiente. En cuanto a los responsables políticos, es esencial que promuevan estrategias globales de cuidado del medio ambiente basadas en la colaboración empresarial.

La investigación contribuye a la literatura de la gestión empresarial, en la incorporación de estrategias sostenibles que impulsen el aspecto económico, pero sin descuidar la parte social y ambiental.

The present study shows that the implementation and development of enterprise resource planning (ERP) systems as a technological innovation provide a competitive advantage that helps to improve the functionality of business intelligence (BI) systems in the digital transformation of manufacturing companies, in addition to improving overall firm performance.

The research uses the structural equation approach based on PLS-SEM technique with a sample of 120 firms in the manufacturing industry in Coahuila, Mexico.

The paper provides empirical insights into how the interaction of ERP systems and innovation significantly affects the functionality of BI Systems and has a substantial effect on overall firm performance.

Empirical evidence of how advanced digital management systems (ERP and BI) impact digitalization processes in organizations by improving performance is still scarce.