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Publication date: 29 November 2012

Joong-Woo Lee, Sohee Park and Amjad Hadjikhani

The question under the focus is how an MNC manages the increasing demands for corporate social responsibility when entering and expanding in a market. Based on business network…

Abstract

The question under the focus is how an MNC manages the increasing demands for corporate social responsibility when entering and expanding in a market. Based on business network, the study develops a view highlighting the four concepts of learning, commitment, legitimacy and trust for studying of socio-political relationships. The view is employed for analysis of the experiences of a Korean MNC's entry into the Chinese market. The case illustrates that the Korean MNC, Samsung Electronics, has behaved proactively by large commitment in several long- and short-term projects towards the society. Besides the theoretical view, the study contributes new knowledge on how the MNC's activities have enabled the firm to transfer learning, commitment, legitimacy and trust from socio-political relationships to business relationships. Further, it adds new knowledge on how corporate social responsibility plays a critical role in a successful entry, thereby building up a stable market position.

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Article
Publication date: 11 July 2016

Amjad Hadjikhani, Joong Woo Lee and Sohee Park

The authors are witnessing the increasing extent of corporate social responsibility (CSR) performance as strategic behaviour specifically in emerging markets. The purpose of this…

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Abstract

Purpose

The authors are witnessing the increasing extent of corporate social responsibility (CSR) performance as strategic behaviour specifically in emerging markets. The purpose of this paper is to investigate how multinational companies (MNCs) manage CSR activities in emerging markets to aid their core business activities. In line with this question, the paper aims to develop a theoretical view for deeper understanding of the strategy in CSR practices aiding internationalization. The view is based on a business network perspective highlighting the four concepts of learning, commitment, legitimacy and trust.

Design/methodology/approach

The methodology employed is qualitative, based on interviews with involved parties. The case study is about the experiences of a Korean MNC’s CSR strategy when entering into the Chinese electronics industry.

Findings

The case illustrates how the Korean MNC committed resources to gain trust and legitimacy that improved their market position. It further manifests that the firm’s CSR strategy was proactive because of the large commitment in several long- and short-term projects towards the society. Investment in social issues like education, environmental problems and communities aided the firm’s entry.

Research limitations/implications

The study has a qualitative and in-depth nature. Future research is needed in order to generalize the proposed theoretical frame.

Practical implications

The study manifests how a MNC employs CSR strategy for internationalization in a foreign market. It shows how managers can undertake different practical CSR measures to enter and expand in foreign markets.

Social implications

While internationalization of firms is mainly based on their business commitment towards counterparts or business firms, the study shows how CSR strategy and activities towards the society support their businesses.

Originality/value

While internationalization of firms is mainly based on their business commitment towards counterparts or business firms, the study shows how CSR strategy and activities towards the society support their businesses. The study investigates CSR strategy and enlightens activities like education and environmental problems. The study further develops the business network view and includes social aspects. The theoretical view holding the four relationship elements of trust, knowledge, legitimacy and commitment permits deeper understanding of the MNC’s proactive CSR behaviour in new markets.

Details

International Marketing Review, vol. 33 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

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Book part
Publication date: 29 November 2012

Abstract

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Business, Society and Politics
Type: Book
ISBN: 978-1-78052-990-5

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Article
Publication date: 14 September 2015

Pervez N. Ghauri, Byung Il Park and Chang Hoon Oh

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Abstract

Details

International Marketing Review, vol. 32 no. 5
Type: Research Article
ISSN: 0265-1335

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Book part
Publication date: 29 November 2012

Siavash Alimadadi is a PhD candidate at the Department of Business Studies, Uppsala University. His research focuses on the role of knowledge and trust in the internationalization…

Abstract

Siavash Alimadadi is a PhD candidate at the Department of Business Studies, Uppsala University. His research focuses on the role of knowledge and trust in the internationalization process. His current research examines the impact of socio-political actors on MNCs in Turkey.

Details

Business, Society and Politics
Type: Book
ISBN: 978-1-78052-990-5

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Article
Publication date: 1 February 2004

Kiyoung Kim

This paper, in face of the increasing interconnectivity between local and global, has attempted to retrospect the critical moment of Korean society under Tae‐woo Rho (1988–93…

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Abstract

This paper, in face of the increasing interconnectivity between local and global, has attempted to retrospect the critical moment of Korean society under Tae‐woo Rho (1988–93) regime, in which Korea struggled for fundamental reforms of the earlier centrally controlled state system through economic rationalization and labor flexibilization. During that juncture of Korean history, neo‐liberalization under the influence of Fordian decline was a governing theme behind the Korean economy's policy formation as well as labor agenda. This reliance of government on the neo‐liberal pillar has made an impact on the subsequent leaderships under Young Sam Kim (1993–1998) and Dae Jung Kim (1998‐present). After briefly reviewing the major aspect of Korean economy and labor problems surrounding the financial crisis of East Asia around 1998, the international influence of Fordian decline and neo‐liberalization as a Korean alternative has been discussed.

Details

International Journal of Development Issues, vol. 3 no. 2
Type: Research Article
ISSN: 1446-8956

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Book part
Publication date: 9 May 2022

Tobin Im

Abstract

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Transformation of Korean Politics and Administration: A 30 Year Retrospective
Type: Book
ISBN: 978-1-80382-116-0

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Book part
Publication date: 16 October 2017

Abstract

Details

The Experience of Democracy and Bureaucracy in South Korea
Type: Book
ISBN: 978-1-78714-471-2

Available. Open Access. Open Access
Article
Publication date: 30 June 2011

Hyung-Geun Kim

China is currently developing and promoting an industrial cluster policy at the government level. By enacting the ‘Opinion on promoting industrial cluster development’, China is…

302

Abstract

China is currently developing and promoting an industrial cluster policy at the government level. By enacting the ‘Opinion on promoting industrial cluster development’, China is supporting the development of industrial clusters. Building an industrial cluster is done by using a single factor but requires many additional factors like regional characteristics, competitiveness factors are also diversified. To evaluate the competitiveness of the Chinese automobile industry cluster, a competitiveness element index should be developed and a competitiveness evaluation method is needed to evaluate the importance of each element. To accomplish this objective, this research applied the analytic hierarchy process (AHP) and focused on the importance of the competitiveness elements.

This research investigated the character is tics regarding cases of clusters and also analyzed the competitiveness of the Changchun automobile cluster located in northeastern China. The purpose of this research is to help Korean enterprises who enter China in the hopes that Korea will emerge as a top automobile production country.

Details

Journal of International Logistics and Trade, vol. 9 no. 1
Type: Research Article
ISSN: 1738-2122

Keywords

Available. Open Access. Open Access
Article
Publication date: 10 September 2021

Jun Sik Kim and Sol Kim

This paper investigates a retrospective on the Journal of Derivatives and Quantitative Studies (JDQS) on its 30th anniversary based on bibliometric. JDQSs yearly publications…

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Abstract

This paper investigates a retrospective on the Journal of Derivatives and Quantitative Studies (JDQS) on its 30th anniversary based on bibliometric. JDQSs yearly publications, citations, impact factors, and centrality indices grew up in early 2010s, and diminished in 2020. Keyword network analysis reveals the JDQS's main keywords including behavioral finance, implied volatility, information asymmetry, price discovery, KOSPI200 futures, volatility, and KOSPI200 options. Citations of JDQS articles are mainly driven by article age, demeaned age squared, conference, nonacademic authors and language. In comparison between number of views and downloads for JDQS articles, we find that recent changes in publisher and editorial and publishing policies have increased visibility of JDQS.

Details

Journal of Derivatives and Quantitative Studies: 선물연구, vol. 29 no. 4
Type: Research Article
ISSN: 1229-988X

Keywords

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