This study searches for the communication message strategies for two distinct brand extension types: close and remote brand extensions. An experiment is conducted with four cells…
Abstract
This study searches for the communication message strategies for two distinct brand extension types: close and remote brand extensions. An experiment is conducted with four cells which were exposed to different communication strategies for five extension types. Communication strategies used were brand essence cue, extension attribute cue, extension dissonance reducer cue, and some combinations of the named cues. Results show that different communication strategies are necessary for extension situations that differ in distance from parent brand territories.
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Joonhyeong Joseph Kim, Young-joo Ahn and Insin Kim
This study aims to identify the effect of age identity on attitude to online sites, examine the impact of this attitude on e-loyalty and investigate the moderating effect of…
Abstract
Purpose
This study aims to identify the effect of age identity on attitude to online sites, examine the impact of this attitude on e-loyalty and investigate the moderating effect of motivational orientation.
Design/methodology/approach
A survey was distributed to an online panel consisting of US-based adults older than 50 and usable data were collected from 284 participants, followed by an analysis using structural equation modeling.
Findings
Psychological and social age negatively influenced older adults’ attitude toward travel websites. Recreation-oriented motivation influenced the effect of online attitude on e-loyalty more strongly than did task-oriented motivation.
Originality/value
Unlike previous studies, the current study provided several managerial implications for e-marketers intending to attract older adults by adopting the multidimensional scale of age identity to predict older adults’ online attitude.
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Yoon Jeong Baek, Seung-Hyun Kim, Sayup Kim, Eui-Sang Yoo and Joo-Young Lee
The purpose of the present study was to evaluate the effect of air mattress pressure on sleep quality.
Abstract
Purpose
The purpose of the present study was to evaluate the effect of air mattress pressure on sleep quality.
Design/methodology/approach
Ten young healthy males participated in all hard surface [AH], shoulder soft [SS] and shoulder and hip soft mattress [SHS] conditions. The surface pressure for SS and SHS were set at their preferred levels.
Findings
The results showed that sleep efficiencies were over 95% for all the three conditions; there were no significant differences in individual sleep variables among the three conditions, but overall sleep quality was better for SS than AH (p = 0.065); heart rates during sleep was greater for AH than the other two conditions (p < 0.1); and a stronger relationship between clothing and bed microclimate humidity were found for SS and SHS than that for AH.
Research limitations/implications
These results indicated that the both pressure relief air mattresses that were set at their own preferred levels provided high quality sleep with no marked differences.
Practical implications
Air pressure relief mattresses can improve sleep quality of healthy individuals during sleep at night. The results can be used to understand appropriate pressure distribution on surface mattress according to body region, and also to develop algorithms to provide optimum sleep using mattresses with surface pressure control by body region.
Originality/value
The present study found that the shoulder and/or hip pressure relief air mattresses that were set at their own preferred levels provided high quality sleep with no marked differences.
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Dharmendra Singh and Garima Malik
Achieving financial well-being is essential for individuals, families and countries as it leads to life satisfaction and happiness. This study synthesizes and identifies financial…
Abstract
Purpose
Achieving financial well-being is essential for individuals, families and countries as it leads to life satisfaction and happiness. This study synthesizes and identifies financial well-being’s key areas and dimensions using a blended systematic literature review and bibliometric analysis approach.
Design/methodology/approach
The authors systematically study a sample of 467 articles from the Scopus database to identify the research trend regarding financial well-being during the last 25 years (1997–2021). Various graphs and networks are presented to understand the publication trends, influential papers, conceptual and intellectual structures and research collaboration status.
Findings
Four clusters in the field of financial well-being were found: conceptualization and antecedents of financial well-being, financial well-being of young adults, the relationship between financial literacy and financial well-being and consequences of financial well-being. Further, emerging themes in financial well-being were identified with a content analysis of the papers published during the last five years.
Practical implications
This study will help financial planners, regulatory bodies and academic researchers in getting a better understanding of financial well-being and in identifying potential areas for future research.
Originality/value
Prior to this study, no such comprehensive bibliometric analysis on financial well-being has been carried out to the best of the authors' knowledge. This gap motivated the authors to combine quantitative and qualitative methods to review the published research and do a content analysis, to identify prominent authors and publications.
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Sora Shin, Hae-Hyun Choi, Yung Bin Kim, Byung-Hee Hong and Joo-Young Lee
The purpose of this paper is to evaluate the effects of intermittent and continuous heating protocols using graphene-heated clothing and identify more effective body region for…
Abstract
Purpose
The purpose of this paper is to evaluate the effects of intermittent and continuous heating protocols using graphene-heated clothing and identify more effective body region for heating in a cold environment.
Design/methodology/approach
Eight males participated in five experimental conditions at an air temperature of 0.6°C with 40 percent relative humidity: no heating, continuous heating the chest, continuous heating the back, intermittent heating the chest, and intermittent heating the back.
Findings
The results showed that the electric power consumption of the intermittent heating protocol (2.49 W) was conserved by 71 percent compared to the continuous protocol (8.58 W). Rectal temperature, cardiovascular and respiratory responses showed no significant differences among the four heating conditions, while heating the back showed more beneficial effects on skin temperatures than heating the chest.
Originality/value
First of all, this study was the first report to evaluate cold protective clothing with graphene heaters. Second, the authors provided effective intermittent heating protocols in terms of reducing power consumption, which was able to be evaluated with the characteristics of fast-responsive graphene heaters. Third, an intermittent heating protocol on the back was recommended to keep a balance between saving electric power and minimizing thermal discomfort in cold environments.
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James W Peltier, Andrew J Dahl, Lauren Drury and Tracy Khan
Conceptual and empirical research over the past 20 years has moved the social media (SM) literature beyond the embryotic stage to a well-developed academic discipline. As the lead…
Abstract
Purpose
Conceptual and empirical research over the past 20 years has moved the social media (SM) literature beyond the embryotic stage to a well-developed academic discipline. As the lead article in the special issue in the Journal of Research in Interactive Marketing on Cutting-Edge Research in Social Media and Interactive Marketing, this review and agenda article has two key goals: (1) to review key SM and interactive marketing research over the past three years and (2) to identify the next wave of high priority challenges and research opportunities.
Design/methodology/approach
Given the “cutting-edge” research focus of the special issue, this review and research agenda paper focused on articles published in 25 key marketing journals between January 2021 and March 2024. Initially, the search request was for articles with “social media, social selling, social commerce” located in the article title, author-selected key words and journal-selected keywords. Later, we conducted searches based on terminology from articles presented in the final review. In total, over 1,000 articles were reviewed across the 25 journals, plus additional ones that were cited in those journals that were not on the initial list.
Findings
Our review uncovered eight key content areas: (1) data sources, methodology and scale development; (2) emergent SM technologies; (3) artificial intelligence; (4) virtual reality; (5) sales and sales management; (6) consumer welfare; (7) influencer marketing; and (8) social commerce. Table I provides a summer of key articles and research findings for each of the content areas.
Originality/value
As a literature review and research agenda article, this paper is one of the most extensive to date on SM marketing, and particularly with regard to emergent research over the past three years. Recommendations for future research are integrated through the paper and summarized in Figure 2.
Social implications
Consumer welfare is one of the eight emergent content areas uncovered in the literature review. Specific focus is on SM privacy, misinformation, mental health and misbehavior.
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Hyeyoon Bae, Sang Hyun Jo, Hyun Joo Jung and Euehun Lee
This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal…
Abstract
Purpose
This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS.
Design/methodology/approach
Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea.
Findings
Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea.
Originality/value
This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.
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Chang-Yeoul Choi and Joo-Young Lee
Since the declaration of reform and market opening from China in 1990, China has drawn much attention from the world thanks to its rapid economic growth and its emergence as the…
Abstract
Since the declaration of reform and market opening from China in 1990, China has drawn much attention from the world thanks to its rapid economic growth and its emergence as the world's major consumer market and the center of the global economy. Moreover, it established the new trade order, making East Asia the center of the new trade trend as it becomes a manufactural and sales stronghold of multinational companies. The Chinese distribution market is expected to show a high growth rate by 2010 and it draws attention as a new business sector which can bring huge profits. However, advancement of the Chinese distribution industry now faces systemic problems and research on such problems is insufficient. Therefore, in this study we will conduct SWOT analysis based on previous studies on the Chinese distribution industry and use it as a ground to propose strategic solutions for development.
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Baek-Kyoo Joo, Jeong-Ha Yim, Young Sim Jin and Soo Jeoung Han
This study aims to investigate the relationship between empowering leadership and employee creativity and the mediating roles of work engagement and knowledge sharing in this…
Abstract
Purpose
This study aims to investigate the relationship between empowering leadership and employee creativity and the mediating roles of work engagement and knowledge sharing in this relationship.
Design/methodology/approach
Using the results of a survey of 302 knowledge workers from a leading telecommunications company in South Korea, the relationships among the variables empowering leadership, work engagement and knowledge sharing on employee creativity were analyzed using conducted confirmatory factor analysis and structural equation modeling. This study conducted bootstrap analyses to test the mediating effects.
Findings
Empowering leadership was positively and significantly associated with work engagement and knowledge sharing. Work engagement was significantly related to knowledge sharing and employee creativity. In turn, knowledge sharing was significantly associated with employee creativity. The direct effect of empowering leadership on employee creativity was nonsignificant, but this study found a significant indirect effect of empowering leadership on employee creativity via the significant mediating roles of work engagement and knowledge sharing.
Originality/value
This study introduced empowering leadership that may work for knowledge workers who create new ideas by analyzing data from the knowledge workers’ perceptions of their leaders in the workplace. The intuitive linkage between work engagement and knowledge sharing was empirically verified in this study. This study’s findings and implications provide direction for knowledge workers and how their managers should support employees’ work environment and activities.
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Zhonghui Feng and Volker Kuppelwieser
CSR authenticity reflects the perceived trustworthiness of CSR activities. Despite its importance, research on CSR authenticity in virtual contexts remains limited. This study…
Abstract
Purpose
CSR authenticity reflects the perceived trustworthiness of CSR activities. Despite its importance, research on CSR authenticity in virtual contexts remains limited. This study investigates how specific dimensions of CSR authenticity influence consumer engagement in virtual CSR initiatives by focusing on the mediating role of cognitive cause proximity (i.e. cause salience and cause relevance).
Design/methodology/approach
Data were collected through a structured online survey on Chinese social media, which yielded 389 valid responses. Structural equation modelling using AMOS 24 was employed to test the proposed hypotheses.
Findings
The results show that perceived benevolence and the broad impact of CSR authenticity positively affect consumer engagement in virtual CSR. Significantly, cause relevance mediates the relationship between the broad impact of CSR and CSR engagement. However, cause salience unexpectedly reduces consumer engagement in virtual CSR initiatives.
Originality/value
This study extends construal level theory (CLT) and social exchange theory (SET) to virtual corporate social responsibility, offering fresh insights into how consumers respond to authentic CSR efforts. Practitioners can enhance CSR authenticity by highlighting its broad impact and benevolence to drive engagement while being cautious about overemphasising cause salience, which may risk alienating consumers.