JiHo Hwang, YoungJun Kim, Soekho Son and Jongmin Han
Accurate and timely foresight of future trends and changes in science and technology (S&T) is a key to national competitiveness. The purpose of this paper is to describe recent…
Abstract
Purpose
Accurate and timely foresight of future trends and changes in science and technology (S&T) is a key to national competitiveness. The purpose of this paper is to describe recent technological foresight conducted by the Technology Foresight Center at the Korea Institute of Science and Technology Evaluation and Planning. The authors also address current issues and problems encountered in the process of technology foresight (TF) in Korea.
Design/methodology/approach
The authors used TF methodologies which included bibliometrics, expert panels, SWOT analysis, and conferences/seminars.
Findings
The authors derived 20 future issues and 40 future needs in S&T from the five areas of global mega trends; then 200 future technologies were suggested with a time horizon of 40 years, from 2010 to 2050, for solving those future issues and needs. Finally, the authors suggested outlooks for technological development in the years 2020 and 2050.
Research limitations/implications
It is time to evaluate Korean TF exercises which were started 15 years ago. The evaluation of TF will help guide TF and inform policy and decision makers.
Practical implications
The findings can help policy makers shape future governmental S&T policy in Korea. The final result of this work was applied to the second S&T Framework Plan in Korea, in which 90 technologies were identified as national key technologies for the next five years, from 2008 to 2012.
Originality/value
To the best of the authors' knowledge, there are no studies suggesting not only future technologies based on solving future issues and needs but also outlooks for technology development in the years 2020 and 2050.
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Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee and Ja Kyung Seo
Successful social marketing campaign to promote COVID-19 vaccination for the unvaccinated relies on increasing positive reactions but also reducing negative responses to…
Abstract
Purpose
Successful social marketing campaign to promote COVID-19 vaccination for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages. This study aims to investigate the relative effects of narrative vs non-narrative public service announcements (PSAs) promoting COVID-19 vaccination on both positive and negative reactions. Using social media as a tool for disseminating marketing campaigns provides a great opportunity to examine the effectiveness of narrative PSAs on vaccination intention, especially among unvaccinated young adults, who were the target audience of the social marketing. This study explores the role of empathy and psychological reactance as underlying mechanisms.
Design/methodology/approach
An experiment involving unvaccinated young adults was conducted with a one-factor, two-condition (message type: narrative vs non-narrative) design.
Findings
Results indicated that the narrative (vs non-narrative) PSAs led to greater empathy. While no direct effects of message type emerged on psychological reactance or vaccination intention, results of a serial multi-mediator model confirmed that empathy and psychological reactance mediated the effects of message type on vaccination intention.
Originality/value
The study extends the understanding of narrative persuasion by examining an underlying mechanism behind narrative persuasion in a COVID-19 PSA. This study provides empirical evidence of the important role of empathy in processing narrative PSAs. Moreover, the current study expands narrative persuasion’s applicability to COVID-19 vaccination intervention messages for unvaccinated young adults, highlighting the effectiveness of narrative persuasion as a social marketing communication tool.
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The purpose of this paper is to review the current status of collaboration in cultural heritage preservation in East Asia, including digital projects, and to suggest practical…
Abstract
Purpose
The purpose of this paper is to review the current status of collaboration in cultural heritage preservation in East Asia, including digital projects, and to suggest practical improvements based on a cultural structuralism perspective.
Design/methodology/approach
Through exploratory research, the paper addresses aspects for successful collaboration in cultural heritage digitisation in East Asia.
Findings
The paper indicates the difference in collaboration of cultural heritage digitisation between regions such as Europe and the unique situation in East Asia.
Social implications
If collaboration between the countries of East Asia was implemented then such a community could deal with the issues of cultural heritage by having a standard scheme or policy.
Originality/value
There has been little literature published on East Asian cultural heritage initiatives, particularly in the area of digitisation and digital preservation.
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Thalia Anthony, Juanita Sherwood, Harry Blagg and Kieran Tranter