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Article
Publication date: 4 October 2011

JiHo Hwang, YoungJun Kim, Soekho Son and Jongmin Han

Accurate and timely foresight of future trends and changes in science and technology (S&T) is a key to national competitiveness. The purpose of this paper is to describe recent…

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Abstract

Purpose

Accurate and timely foresight of future trends and changes in science and technology (S&T) is a key to national competitiveness. The purpose of this paper is to describe recent technological foresight conducted by the Technology Foresight Center at the Korea Institute of Science and Technology Evaluation and Planning. The authors also address current issues and problems encountered in the process of technology foresight (TF) in Korea.

Design/methodology/approach

The authors used TF methodologies which included bibliometrics, expert panels, SWOT analysis, and conferences/seminars.

Findings

The authors derived 20 future issues and 40 future needs in S&T from the five areas of global mega trends; then 200 future technologies were suggested with a time horizon of 40 years, from 2010 to 2050, for solving those future issues and needs. Finally, the authors suggested outlooks for technological development in the years 2020 and 2050.

Research limitations/implications

It is time to evaluate Korean TF exercises which were started 15 years ago. The evaluation of TF will help guide TF and inform policy and decision makers.

Practical implications

The findings can help policy makers shape future governmental S&T policy in Korea. The final result of this work was applied to the second S&T Framework Plan in Korea, in which 90 technologies were identified as national key technologies for the next five years, from 2008 to 2012.

Originality/value

To the best of the authors' knowledge, there are no studies suggesting not only future technologies based on solving future issues and needs but also outlooks for technology development in the years 2020 and 2050.

Details

Competitiveness Review: An International Business Journal, vol. 21 no. 5
Type: Research Article
ISSN: 1059-5422

Keywords

Available. Content available
Article
Publication date: 18 January 2013

90

Abstract

Details

Competitiveness Review: An International Business Journal, vol. 23 no. 1
Type: Research Article
ISSN: 1059-5422

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Article
Publication date: 8 June 2023

Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee and Ja Kyung Seo

Successful social marketing campaign to promote COVID-19 vaccination for the unvaccinated relies on increasing positive reactions but also reducing negative responses to…

574

Abstract

Purpose

Successful social marketing campaign to promote COVID-19 vaccination for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages. This study aims to investigate the relative effects of narrative vs non-narrative public service announcements (PSAs) promoting COVID-19 vaccination on both positive and negative reactions. Using social media as a tool for disseminating marketing campaigns provides a great opportunity to examine the effectiveness of narrative PSAs on vaccination intention, especially among unvaccinated young adults, who were the target audience of the social marketing. This study explores the role of empathy and psychological reactance as underlying mechanisms.

Design/methodology/approach

An experiment involving unvaccinated young adults was conducted with a one-factor, two-condition (message type: narrative vs non-narrative) design.

Findings

Results indicated that the narrative (vs non-narrative) PSAs led to greater empathy. While no direct effects of message type emerged on psychological reactance or vaccination intention, results of a serial multi-mediator model confirmed that empathy and psychological reactance mediated the effects of message type on vaccination intention.

Originality/value

The study extends the understanding of narrative persuasion by examining an underlying mechanism behind narrative persuasion in a COVID-19 PSA. This study provides empirical evidence of the important role of empathy in processing narrative PSAs. Moreover, the current study expands narrative persuasion’s applicability to COVID-19 vaccination intervention messages for unvaccinated young adults, highlighting the effectiveness of narrative persuasion as a social marketing communication tool.

Details

Journal of Social Marketing, vol. 13 no. 4
Type: Research Article
ISSN: 2042-6763

Keywords

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Article
Publication date: 28 September 2010

Hyuk‐Jin Lee

The purpose of this paper is to review the current status of collaboration in cultural heritage preservation in East Asia, including digital projects, and to suggest practical…

2040

Abstract

Purpose

The purpose of this paper is to review the current status of collaboration in cultural heritage preservation in East Asia, including digital projects, and to suggest practical improvements based on a cultural structuralism perspective.

Design/methodology/approach

Through exploratory research, the paper addresses aspects for successful collaboration in cultural heritage digitisation in East Asia.

Findings

The paper indicates the difference in collaboration of cultural heritage digitisation between regions such as Europe and the unique situation in East Asia.

Social implications

If collaboration between the countries of East Asia was implemented then such a community could deal with the issues of cultural heritage by having a standard scheme or policy.

Originality/value

There has been little literature published on East Asian cultural heritage initiatives, particularly in the area of digitisation and digital preservation.

Details

Program, vol. 44 no. 4
Type: Research Article
ISSN: 0033-0337

Keywords

Available. Content available
Book part
Publication date: 14 December 2023

Thalia Anthony, Juanita Sherwood, Harry Blagg and Kieran Tranter

Free Access. Free Access

Abstract

Details

Unsettling Colonial Automobilities
Type: Book
ISBN: 978-1-80071-082-5

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