Cheol Park, Jongkun Jun, Thaemin Lee and Heejung Lee
This study aims to examine several antecedents of employee satisfaction (ES) and turnover intention (TI), including customer orientation (CO) and employee orientation (EO). The…
Abstract
Purpose
This study aims to examine several antecedents of employee satisfaction (ES) and turnover intention (TI), including customer orientation (CO) and employee orientation (EO). The purposes are to investigate the effect of EO and CO and their interaction on employee performance, and to verify the moderating effect of firm size.
Design/methodology/approach
A mixed model with firm size as a potential moderator was constructed through a hierarchical linear modeling approach with data collected from 1,006 employees at 127 firms.
Findings
The results indicate that customer and EO and their interaction affected ES, CO and its interaction with EO significantly affected TI and the effects differed according to firm size. These results suggest that the influence of customer and EO depends on firm size.
Originality/value
This study contributes to verifying the effect of EO and CO and the interaction effects on employee performance, an area that has remained unexamined in the literature. It also investigates the moderating effect of firm size on EO and CO, which affects employee performance. It is suggested that companies determine whether EO or CO matters more according to the size of company.
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Cheol Park, Jongkun Jun and Thaemin Lee
This study examined the antecedents and consequences of intensity of SNS use in a cross-cultural context. The purpose of this paper is to examine the impacts of three IT-related…
Abstract
Purpose
This study examined the antecedents and consequences of intensity of SNS use in a cross-cultural context. The purpose of this paper is to examine the impacts of three IT-related consumer characteristics – privacy concern, consumer innovativeness and propensity to share information – on the use of social networking sites (SNS) and examine if there are cross-national differences in the relationships between consumer characteristics and SNS use.
Design/methodology/approach
The authors developed and tested a structural equation model including consumer characteristics related to SNS usage, by using survey data of 977 SNS users in Korea and the US.
Findings
Consumer innovativeness, propensity to share information and privacy concern affected intensity of SNS use and the usage of SNS enabled social capital. In addition, the effects of innovativeness and privacy concern on the intensity of SNS use were greater in the US sample than in the Korean sample. People in the culture of high peer pressure and herding behavior tend to expect more reciprocity in social surveillance, especially among in-group members because they are interested in tracking others in the group. This tendency might alleviate the negative impact of privacy concern on the intensity of SNS use. The positive impact of innovativeness on the intensity of SNS use was alleviated in the collectivism culture. This is maybe because the imitation factor predicts the adoption behavior better than the innovation factor in the collectivism culture.
Research limitations/implications
Despite several notable contributions, this study has a few limitations, which may be overcome by further research. First, this study did not considered many other personality variables. Second, most measurements were retrospective, depending on the respondents’ memory of past shopping behavior. Third, an experimental study will be needed to obtain more accurate effects of the antecedents on the intensity of SNS use in the next stage. Fourth, there are sample limitations in the study. Although this study has some limitations, it also provides very meaningful implications. For example, both the positive impact of innovativeness and the negative impact of privacy concerns on the intensity of SNS use were alleviated in the collectivistic culture.
Practical implications
This finding implies that SNS in the collective culture should focus more on group behavior than individual behavior in order to promote SNS use. In addition, it is an effective strategy to emphasize the innovative function of SNS in individualism culture. As privacy concern is not big problem of SNS usage in collectivism culture, it is an effective strategy to stimulate the needs of in-group surveillance.
Originality/value
The study contributes to the literature examining cross-cultural influence on SNS use. The study presents how consumer characteristics interact with culture in order to explain the intensity of SNS use.
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The purpose of this paper is to propose and validate the mobile commerce (MC) consumers' repurchase intention (RPI) model including technology acceptance model (TAM), customer…
Abstract
Purpose
The purpose of this paper is to propose and validate the mobile commerce (MC) consumers' repurchase intention (RPI) model including technology acceptance model (TAM), customer satisfaction (CS), and contextual perceived value (CPV) of marketing offer as a new MC‐specific construct.
Design/methodology/approach
A survey instrument was used to gather data to test the relationships shown in the research model. χ2 difference test was conducted in order to examine the contribution of CPV of marketing offer in explaining MC consumers' RPI. The hypothesized relationships were tested using the structural equation modeling.
Findings
The results of this study reveal that integrating CPV with CS and TAM in a single model can better explain and predict MC consumers' RPI. CPV has a significant effect on RPI, CS and perceived usefulness.
Research limitations/implications
CPV activated by contextual marketing is the key factor for customer relationship management in MC context.
Originality/value
The primary contribution of this study is to integrate CPV of marketing offer with TAM and CS into a coherent and parsimonious model that jointly predicts RPI.