– The purpose of this paper is to propose what can be learned from the study of specific promotional materials.
Abstract
Purpose
The purpose of this paper is to propose what can be learned from the study of specific promotional materials.
Design/methodology/approach
The in-depth analysis of the text and layout of websites – adapted from Niels Brugger, and in contrast to the study of promotional materials as ancillary or interrelated texts.
Findings
That websites can tell the author much about the intentions of distributors, and their target market, even when these resources are no longer active or social media is used.
Research limitations/implications
Specific promotional materials should be increasingly studied as individual texts. Websites have their own conventions and structures that can be studied, as well as other digital and physical artefacts.
Originality/value
The findings are potentially widespread, as they are evident within a defunct distributor’s webpages, as well as one that remains to be active in the UK market.