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This paper aims to understand how fashion-based social enterprises (FSEs) navigate the marketing communications of fashion products alongside those of their social mission. The authors use the theoretical lens of Consumer culture theory, Collin Campbell’s “Romantic ethic” and the work of Eva Illouz to explore how FSEs weave the emotional appeals of fashion consumption with those of contributing to a greater social cause. The melding of these theoretical approaches to consumer behaviour enables a thorough analysis of FSE marketing strategies.

Semi-structured in-depth interviews were conducted with 16 founders, marketing directors and managers of FSEs. Open-ended questions were used, and key themes were established through inductive analysis.

The findings show that FSEs use a form of brand storytelling in their marketing communications; they view their social mission as a unique selling point; FSEs could further incorporate product quality/aesthetic value into brand storytelling; and they could sharpen brand storytelling by further engaging with the positive emotional responses they elicit from consumers.

This research has both theoretical and practical implications in that FSEs that focus on explicit altruistic messaging at the expense of aesthetic hedonism may limit their appeal to mainstream fashion consumers. Accordingly, a promising approach may be to effectively incorporate and link the positive emotional responses of both altruistic and aesthetic value. This approach could similarly apply to other areas of social enterprise retail marketing, particularly for those seeking to attract consumers beyond ethical shoppers.

Working with organizations around the world to calculate the top drivers of employee engagement, Hewitt’s Ray Baumruk knows how businesses can harness such knowledge to become more successful. Here, he explains to Bob Gorman why the manager is critical to increasing engagement and improving performance and profitability.

Leadership, organizational behavior, entrepreneurship.

This case study is intended for undergraduate and graduate levels.

This is a leadership case about Agnes Jean Brugger, founder of the A.J. Brugger Education Project (also known as the A.J. Brugger Foundation (AJBF)) in San Juan del Sur, Nicaragua. It is the story of how and why she and Chris Berry co-founded this unique non-profit foundation in tandem with Piedras Y Olas: Pelican Eyes Resort (PEPO) in the late 1990s. The case focuses on how her identity and values shape the origins of AJBF and how the organization evolves in the context of the Nicaraguan and Anglo-American cultures. “Devoted to assisting Nicaragua through education and development of one of the country's most valuable and treasured resources: its young people”, the vision for AJBF was a cutting edge socially conscious venture that grew to meet the needs of the community that had captured Jean's heart and mind. The case ends in early 2009 on the precipice of the biggest economic down-turn the US economy has experienced in recent history. Standing at the edge of this cliff, Jean contemplates the numerous successful accomplishments of the foundation, while reflecting on the many leadership and organizational problems she, as Founder and Chair of the Board, faces.

The case will help participants to: evaluate and discuss leadership effectiveness, identifying responses to opportunities and challenges; explain cross-cultural identity from the Globe Study model and how it impacts organizational interactions; explore successful models of cross-cultural leadership through the lens of gendered theory; explore the ways in which social entrepreneurship can be seen as an extension of socially-minded leadership; describe how socially-minded entrepreneurship is different from traditional forms of entrepreneurship; describe social identity and evaluate its impact on leadership; and discuss the rich historical and community context that influences interpersonal and organizational dynamics.

Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

It has been stated countless times that any organization's best asset is its workforce. Yet that message continues to go unheeded by many company leaders who place employee welfare way down their list of priorities. Just ask those working in a call center environment. Such employees are under constant pressure to meet targets, while being first in line when the flak from disgruntled clients begins flying about. But instead of receiving support during tough times, customer service representatives are often regarded as mere numbers. Employees naturally feel undervalued and plummeting morale and motivation is virtually inevitable. At Barclaycard, however, the penny has finally dropped. And the UK company has now overturned convention by launching a training initiative with employee wellbeing at the core of development plans. This smart move has united business and employee needs and helped standardize training across business‐to‐business and consumer divisions.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Recognizing the need to build global-minded citizens, higher education institutions are increasingly trying to find ways to leverage their international programs to develop students’ intercultural competence. The MA in global leadership at Royal Roads University, Canada, created an international partnership in Ecuador that serves to go beyond the traditional student study abroad or service learning focus and instead focuses on developing competencies of global mindedness and strategic relationships. In this chapter, we present an analysis of how an international student group engaged in building dynamic partnerships within a Global South country to create change for sustainable development initiatives of mutual concern. Through a case example, we describe how these partnerships evolved and adapted in ways that enhanced the learning needs of the students while simultaneously supporting the development of new educational opportunities for Ecuadorians. To illustrate, this chapter delineates the activities that members of the program undertook to connect and develop a mutuality of relationship across diverse stakeholders in Ecuador. The authors analyze this network-building process from the perspective of cultural context, building trust and influence, and responding to social development needs of host communities.

Coping with and adjusting to disruptive challenges has always been a characteristic of human development. Formalisation of this has led to the emergence of a number approaches addressing disruptive challenges. Often formalised practice has a narrow focus. Increasingly complex challenges require a refocus of formalised approaches. Drawing from these approaches, the purpose of this paper is to posit that a greater focus on preparedness through pre‐disaster planning is needed for a more holistic approach to disaster management.

The paper reviews the evolution of disaster management thinking and practice and proposes that changes are needed to the dominant disaster management model. These changes are drawn from a number of alternative perspectives. Based on the uncertainties surrounding complex or “wicked” problems, for example, climate change and variability, this paper develops a more holistic approach.

Responding to “wicked problems” requires a greater focus on preparedness. In terms of disaster risk reduction a greater emphasis on pre‐disaster planning is needed driven by social learning processes.

Faced with an increasingly uncertain and complex future, current approaches to conceptualising disaster management are inadequate. This paper develops an approach that is likely to be more effective.

Providing a framework for integrating aspects of externally directed corporate and marketing communication efforts, this paper makes a case for the communication of positive and credible ethical values as a potentially critical component in communications strategy and sustainable competitive advantage. Using an uncertainty‐reduction model adapted from the diffusion literature, it is suggested that appropriately communicated moral and ethical values can have a role in underpinning an organisation’s reputation and “trusted capacities”, thereby heightening confidence in likely future actions, offering a predictive mechanism for lowering uncertainty in market transactions, and facilitating a potential to trade by offering a rationale for an organisation’s secure market position. Underpinned by ethical principles, the paper proposes implications for the role of “reputation for trustworthiness” and its symbolic evocation. It is argued that a reputation can become accepted as a social “fact”, able to endure critical interrogation in its social environment.

Seeks to analyse the complexity of current practices surrounding the management and governance of urban regeneration activities in the UK. In particular, aims to focus on the potential of initiatives decentralised to the sub‐local level that have been designed both to effectively manage public service provision and to improve citizen participation in local government management decision making.

Explores the early experiences of local authorities' attempts to introduce “area committees” in line with the complex “modernisation” agendas advanced by the “New Labour” government under an overarching project of “new localism”.

Highlights that new attempts at devolving power and responsibility to these sub‐local structures should be more flexible to local conditions rather than directed by national policy.

Argues for a “middle way” to be adopted in managing local government and governance changes in order to develop a more “pragmatic localism”.

This study aims to explore the factors undergirding knowledge creation in the university-industry complex inter-organizational arrangement. It builds upon social capital and relationship marketing theories.

This study uses a qualitative research design. In total, 36 innovation champions involved in knowledge creation were interviewed to provide detailed insights into the process. A thematic analysis of the in-depth interviews was conducted.

The principal finding was that opportunistic behavior was a significant barrier to knowledge creation. In severe cases, the knowledge creation process was destroyed, resulting in lost investment. Principled behavior and investment in affect-based and cognition-based trust, through five critical trust development activities, provided the best path to successful knowledge creation.

This study contributes to the knowledge management literature by providing insights into the enablers and barriers to the formation of cooperation, a crucial antecedent to knowledge creation literature. It also affords practical implications for innovation managers and policymakers on how they can improve knowledge creation by using social capital and relationship marketing theory in complex inter-organizational arrangements.

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