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John Saunders wrote ‘Why are we campaigning against cuts?’ (NLW July 1985). Cuts columnist Terry Hanstock criticised the article in September NLW and referred to a meeting in Rotherham addressed by John Saunders.

To introduce the contents of this special issue on research in marketing and comment on the development of the discipline in UK universities.

Relates each paper to a taxonomy of academic research and comments on their content. Examines major trends in higher education and relates them to the fortunes of marketing educators.

There are reasons to be cheerful about academic marketing in the UK: there are clearly opportunities to publish in the world's leading academic journals, increased funding for the discipline, the acceptability of a wide range of methodologies and the increasing influence of marketing. Less encouraging is the naïve and destructive competition between universities and the consequent destruction of academic development.

This is a UK perspective that depends on limited knowledge of other than a few other countries.

There are good reasons to be positive about an academic career in marketing, but also a desperate need to tackle the naïve strategies of universities and to intervene to mend the gaps in the development of academic marketers.

Gives an insight in to the range of research in marketing, and an insight into the opportunities and pitfalls of a career in academic marketing research.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152682. When citing the article, please cite: John Saunders, Fu Guoqun, (1996), “Dual branding: how corporate names add value”, Marketing Intelligence & Planning, Vol. 14 Iss: 7, pp. 29 - 34.

“Corporate planning” is the term which, perhaps more than any other, epitomises the adoption of business management techniques by the public sector. In Britain, with massive local government reorganisation in 1974, many librarians were forced to come to terms with such techniques whether they liked it or not. Of course, in its purest sense corporate planning applies to the combined operation of an entire organisation be it local authority, university, government department or industrial firm. However, in this paper I do not intend discussing “the grand design” whereby the library is merely a component part of a greater body. Rather, it is my intention to view the library as the corporate body. It is a perfectly possible and very useful exercise to apply the principles of corporate planning, and the management techniques involved, to the running of a library or group of libraries. Indeed, many librarians have already done this either independently or as their part in the corporate plan of their parent organisation.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

Looks at branding and its growing importance in financial services over the last ten years. Examines the dilemmas faced by organizations with corporate, divisional and individual brands. Also investigates the approaches being used by leading players in the market.

Islamic science was originally viewed as mere translator and transmitter of Greek, Indian and pre‐Islamic Persian science. Recent research has shifted our understanding of Islam's contribution to what is now called “the exact sciences.” We now know that Islamic science “was even richer and more profound than we had previously thought.” A substantial amount of genuine science was done in Islam, it predated similar discoveries in the West, and it also impacted upon the Renaissance. For example, in the late 1950apos;s, E. S. Kennedy and his students at the American University of Beirut discovered an important work of a fourteenth century Muslim astronomer by the name of Ibn al‐Shatir. This discovery showed that Ibn al‐Shatir's astronomical inventions were the same type of mechanism used by Copernicus a few centuries later,” and may have played a key role in the Copernican revolution. Consequently, an unprecedented acceleration of research into Islamic science started from the 1950s onwards. Recently, historian of Islamic science George Saliba was able to show that one of Copernicus's Muslim contemporaries — Kliafri — was a “brilliant astronomer, whose ability to work with the mathematics of his time is unsurpassed, including that of Copernicus,” and that he could use mathematics much more fluently, and much more competently, than Copernicus could do.

The purpose of this editorial is to comment on the paper by Saunders and Wong in this issue. In doing so, the paper reflects on the notion of academic quality within marketing research, along with the systems in place to evaluate and reward it.

The paper takes a reflective, discursive approach.

The author finds that, while Saunders and Wong make a number of pertinent observations, and come up with interesting solutions, the notion of academic quality espoused in their paper is based on a logically flawed set of arguments.

The paper is primarily a personal view, and thus does not rely on any empirical research.

There are key implications for many parties involved in the creation and assessment of marketing knowledge. In particular, scholars would be well advised to consider notions of quality in relation to their own work, rather than rely unquestioningly on existing definitions. Policy makers and research managers (e.g. business school deans) also need to consider what quality in academic research really is, and how to appropriately direct and reward it.

The paper provides another perspective on the well‐established debate regarding quality, and thus it is hoped will stimulate further thinking.