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Examines the behaviour of the industrial buyer, and studies the purchasing of reprographic equipment. Looks at straight replacement purchases, first time purchases, rebuys involving high cost equipment and rebuys due to dissatisfaction, in terms of a perceived risk model. Accepts that the industrial communications practitioner receives much less planning guidance than his consumer‐based counterpart. States current research is founded on the belief that a theory of communication appropriate to industrial buying must take on 6 main points – these are itemised and discussed. Discusses research design; research methodology; the determinants of perceived risk in industrial buying; risk handling behaviour in industrial buying; and a perceived risk model of buyer behaviour and its implications for competitive industrial marketing policy – all these are examined in great depth and each one given individual conclusions. Concludes that these examples by no means exhaust all the possible empirical bases from which industrial marketing policies may be devised, they serve to illustrate the way in which the model can be realistically applied to derive such competitive policies.

This monograph presents a thorough examination of the phenomena of “threshold” levels of advertising activity and the “wearout’ of advertisements and/or campaigns. These are seen as corresponding to the management questions “How little can we spend/How infrequently can we advertise?” and “How much is too much/How infrequently is too little?” In the first section the relevant literature on, or related to, the two issues is reviewed. Section 2 describes a survey aimed at establishing current beliefs in the existence of the phenomena, the practices resulting from these beliefs, and the data which support them. Finally, Section 3 offers an overview on the managerial issues involved in decisions concerning threshold or wearout risks in advertising. It is suggested that wasted expenditure may be occurring in advertising because the believed levels of threshold and wearout are both too high.

IN the last article it was pointed out that any form of starch as a substitute for milk sugar, the natural carbohydrate of human milk, was highly undesirable in an infant's food unless such food was to be administered under the supervision and control of a medical man. The same remark would also apply more or less to invalids' foods, and especially to brands containing raw, or only very slightly altered starch. Having regard to the object for which such preparations are intended ease of digestion is of the utmost importance, and it cannot bo contended that any starches in their natural condition can lay claim to this property. It is, however, possible so to prepare them that a very largo proportion of their weight is soluble in cold water, and where so prepared the objection is very largely removed.

At the annual meeting of Cow & Gate Ltd., in April, the Chairman of the Company said: “I think everyone looks forward to the day when the Ministry of Food ceases to exist. This is not meant in any way to reflect upon the ability with which this Ministry was administered during the war and immediate post‐war years, but a Ministry of Food should not really be necessary in peace‐time. Before the war the milk industry was largely governed by the Milk Marketing Board, and we have great admiration for the Board’s activities; but it was representative only of the producers’ side of this great industry. The distributive and manufacturing trade in the British Isles has grown out of all knowledge since 1939, and this country has relied more and more upon home manufacture as well as home production, both during and since the war. If some of the powers at present delegated to the Ministry of Food are to be placed in other hands, they should in all fairness be shared by the producers, distributors and manufacturers, who have at least an equal stake financially and who should be equally capable of discharging these duties in a conscientious and publicspirited manner. In my opinion, moreover, the day is long outlived when it can possibly be expedient or in the public interest to allow a statutory body representing purely producers’ interests to be the sole arbiter in regard to such a vital matter as the nation’s milk supply.”

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

Graham S. Clarke, TD MA FCA FRSA, financial director of Fairey Holdings for the last four years, has been appointed managing director of its Energy and Military Engineering Division.

Purpose: Risk is a multifaceted concept, and its identification requires complex approaches that are often misunderstood. The consequence is that decisions are based on limited perception rather than the full value and meaning of what risk is, as a result, the way it is being tackled is incorrect. The individuals are often limited in their perceptions and ideas and do not embrace the full multifaceted nature of risk. Regulators and individuals want to follow norms and checklists or overuse models, simulations, and templates, thereby reducing responsibility for decision-making. At the same time, the wider use of technology and rules reduces the critical thinking of individuals. We advance the automation process by building robots that follow protocols and forget about the part of risk assessment that cannot be programed. Therefore, with this study, the objective of this study was to discover how people define risk, the influencing factors of risk perception and how they behave toward this perception. The authors also determine how the perception differed with age, gender, marital status, education level and region. The novelty of the research is related to individual risk perception during COVID-19, as this is a new and unknown phenomenon. Methodology: The research is based on the analysis of the self-administered purposely designed questionnaires we distributed across different social media platforms between February and June 2020 in Europe and in some cases was carried out as a interview over communication platforms such as “Skype,” “Zoom” and “Microsoft Teams.” The questionnaire was divided into four parts: Section 1 was designed to collect demographic information from the participants; Section 2 included risk definition statements obtained from literature and a preliminary discussion with peers; Section 3 included risk behavior statements; and Section 4 included statements on risk perception experiences. A five-point Likert Scale was provided, and participants were required to answer along a scale of “1” for “Strongly Agree” to “5” for “Strongly Disagree.” Participants also had the option to elaborate further and provide additional comments in an open-ended box provided at the end of the section. 466 valid responses were received. Thematic analysis was carried out to analyze the interviews and the open-ended questions, while the questionnaire responses were analyzed using various quantitative methods on IBM SPSS (version 23). Findings: The results of the analysis indicate that individuals evaluate the risk before making a decision and view risk as both a loss and opportunity. The study identifies nine factors influencing risk perception. Nevertheless, it must be emphasized that we can continue to develop models and rules, but as long as the risk is not understood, we will never achieve anything.

In a recent poll commissioned by Rockwell, sponsors of opinion polls on the US civilian space programme for the last 16 years, an increasing percentage of Americans was shown to support the US space station.

A balancing blade tip grinding system has been ordered by Aviall Caledonian Engine Services from Newall Aerospace, a UK‐based market leader in compressor and turbine process technology.

New fire‐resistant ducting A new ducting system designed to handle corrosive and flammable gases has been developed jointly by TBA Industrial Products Ltd., Rochdale (Turner & Newall) and H. Hargreaves & Sons Ltd., Bury (the air handling and engineering of S.E.G.L.)