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Article
Publication date: 1 October 1999

Thomas J. Vogel and John D. McGinnis

Reviews previous research on agency theory, the use of long‐term performance plans to align the interests of managers and shareholders, and the effect of these plans on firm…

649

Abstract

Reviews previous research on agency theory, the use of long‐term performance plans to align the interests of managers and shareholders, and the effect of these plans on firm performance. Uses data from a sample of 29 US companies adopting/changing long‐term performance plans and a matched control sample to test the impact of these plans on a firm’s share price volatility (beta), asset growth/volatility and leverage. Presents and discusses the results, which suggest that beta, leverage and asset return volatility are all increased. Concludes that the plans decrease managers’ risk aversion.

Details

Managerial Finance, vol. 25 no. 10
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 15 May 2007

Mark E. Hill, John McGinnis and Jane Cromartie

This paper seeks to examine the pivotal guiding role of “marketing thinking” in an organization, to identify the obstacles to marketing thinking, explaining how they hinder its…

3807

Abstract

Purpose

This paper seeks to examine the pivotal guiding role of “marketing thinking” in an organization, to identify the obstacles to marketing thinking, explaining how they hinder its implementation, and offering strategies to minimize those negative effects, and thereby, to enable improved marketing thinking and enhanced performance.

Design/methodology/approach

Relevant literature is synthesized, to derive a definition of marketing thinking before a conceptual framework is developed, on the basis of which to discuss the potential obstacles.

Findings

In viewing marketing thinking as type of questioning, potential obstacles are found to be: what is “familiar” typical questioning practices, and a “static” orientation. Identification and examination of the source and impact of each obstacle can in turn allow for enhanced understanding of both the detrimental effects and the potential benefits of effective counter‐action.

Research limitations/implications

Three types of obstacles to marketing thinking are identified and discussed, but there is no intended implication that only those three exist. If marketing planners will treat marketing thinking as a type of questioning behavior, the identification of additional obstacles is not only possible but likely. Future research can move the agenda in that direction.

Practical implications

Understanding marketing thinking as a special type of questioning is key to developing strategies and plans which allow for maintaining a meaningfully differentiated position in a constantly changing environment of continuously differentiated products and services. Confronting the obstacles to marketing thinking will facilitate that objective.

Originality/value

New strategies are offered to enable practitioners to work around the obstacles to marketing thinking, thereby improving its value as a tool in marketing intelligence and planning.

Details

Marketing Intelligence & Planning, vol. 25 no. 3
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 October 1999

John D. McGinnis, James A. Miles, Shin‐Herng Michelle Chu and Terry L. Campbell

Relates previous research on the importance of age in decision‐making to Fama and Jensen’s (1983) ideas on decision management, develops hypotheses on the age of managers and the…

914

Abstract

Relates previous research on the importance of age in decision‐making to Fama and Jensen’s (1983) ideas on decision management, develops hypotheses on the age of managers and the use of stock‐based compensation in companies with long time horizons (i.e. growth companies) and tests them on 1979‐1987 data for a sample of US firms. Explains the methodology used and presents the results, which show that these firms tend to have younger subordinate executives (but not younger CEOs) and to use less stock‐based compensation the younger these executives are. Suggests this is because younger executives effectively extend the time horizon of older CEOs, thus reducing the need to do this through the compensation package.

Details

Managerial Finance, vol. 25 no. 10
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 30 October 2007

Mark E. Hill, John McGinnis and Jane Cromartie

The purpose of this paper is to explain and discuss a paradoxical tension in the practice of marketing and the consequent dilemmas posed for practitioners in general and planners…

6572

Abstract

Purpose

The purpose of this paper is to explain and discuss a paradoxical tension in the practice of marketing and the consequent dilemmas posed for practitioners in general and planners in particular.

Design/methodology/approach

A “Viewpoint” contribution, with implicit permission to “think aloud.” Informed opinion and logical argument are in this case founded on but not exclusively derived from the existing research‐based marketing literature, plus selected transfer of principles from other disciplines.

Findings

The paradox is that, by concentrating on the contribution of accepted theory and principles to practice, in fact intellectual and conceptual progress might be hindered. A way out of this dilemma is to shift the focus from marketing‐as‐content (doing) to marketing‐as‐questioning (thinking). A new working definition emphasizes the value of this focus and the benefits of equal participation in the process by both academics and practitioners.

Practical implications

A route map is offered for productive collaboration across the much‐discussed academic‐practitioner gap, which should lead to mitigation of the constraining (hindering) effect of the conventional wisdom and the way it is applied to strategy.

Originality/value

The paper presents a point of view, to stimulate lateral thinking and alternative positions. It shifts the focus from “what” to “how” and “why” and exhorts academics and practitioners to move in the same direction together.

Details

Marketing Intelligence & Planning, vol. 25 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 27 November 2007

Avinandan Mukherjee and John McGinnis

Healthcare is among the fastest‐growing sectors in both developed and emerging economies. E‐healthcare is contributing to the explosive growth within this industry by utilizing…

3163

Abstract

Purpose

Healthcare is among the fastest‐growing sectors in both developed and emerging economies. E‐healthcare is contributing to the explosive growth within this industry by utilizing the internet and all its capabilities to support its stakeholders with information searches and communication processes. The purpose of this paper is to present the state‐of‐the‐art and to identify key themes in research on e‐healthcare.

Design/methodology/approach

A review of the literature in the marketing and management of e‐healthcare was conducted to determine the major themes pertinent to e‐healthcare research as well as the commonalities and differences within these themes.

Findings

Based on the literature review, the five major themes of e‐healthcare research identified are: cost savings; virtual networking; electronic medical records; source credibility and privacy concerns; and physician‐patient relationships.

Originality/value

Based on these major themes, managerial implications for e‐healthcare are formulated. Suggestions are offered to facilitate healthcare service organizations' attempts to further implement and properly utilize e‐healthcare in their facilities. These propositions will also help these stakeholders develop and streamline their e‐healthcare processes already in use. E‐healthcare systems enable firms to improve efficiency, to reduce costs, and to facilitate the coordination of care across multiple facilities.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 1 no. 4
Type: Research Article
ISSN: 1750-6123

Keywords

Available. Content available
Article
Publication date: 27 November 2007

Avinandan Mukherjee

329

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 1 no. 4
Type: Research Article
ISSN: 1750-6123

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Book part
Publication date: 21 April 2023

Peter E. Tarlow

Abstract

Details

Challenges to US and Mexican Police and Tourism Stability
Type: Book
ISBN: 978-1-80382-405-5

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Article
Publication date: 28 October 2014

Avinandan Mukherjee

1497

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6123

Available. Content available
Article
Publication date: 2 November 2015

Avinandan Mukherjee

8615

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1750-6123

Available. Content available
Article
Publication date: 25 November 2013

Avinandan Mukherjee and Yam Limbu

319

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 4
Type: Research Article
ISSN: 1750-6123

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