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Article
Publication date: 1 October 1997
Takes a humorous look at the relationship between the consumer and the product since the 1920s. Asserts that marketing consists of the conscious effort to invade, inveigle and…
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Abstract
Takes a humorous look at the relationship between the consumer and the product since the 1920s. Asserts that marketing consists of the conscious effort to invade, inveigle and influence the relationship between “me and my stuff”. Concludes that the new millennium is here and it belongs to the consumer.
Details
Journal of Consumer Marketing, vol. 14 no. 5
Type: Research Article
ISSN: 0736-3761