Investigates “cruising” (how homosexual men move around to various meeting sites), and how men keep this from intruding into their “normal” lives. Highlights how Laud Humphreys…
Abstract
Investigates “cruising” (how homosexual men move around to various meeting sites), and how men keep this from intruding into their “normal” lives. Highlights how Laud Humphreys researched this phenomenon through, initially, observing 12 “tearoom” regulars, while acting as a lookout. Herein the author primarily observed a highway rest area, but also urban parks, tearooms and commercial sex clubs – interviewing 19 regulars. Gives more specific details in the article. Concludes that cruising sites are not constant and uniform.
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David Strutton and Aaron Schibik
The past is important for various known and unknown reasons. This paper aims to reveal and justify unacknowledged reasons why, when and how managers should consider leveraging the…
Abstract
Purpose
The past is important for various known and unknown reasons. This paper aims to reveal and justify unacknowledged reasons why, when and how managers should consider leveraging the pasts of previously successful but currently declining brands to restore their more desirable historical market positions.
Design/methodology/approach
This conceptual paper combines marketing and branding theory with historical branding examples, anecdotes and inductive inferences to develop and justify brand-pastness as a theoretically-grounded and managerially-actionable repositioning concept that could be applied to resurrect declining brands.
Findings
The emergent historically-grounded brand-pastness framework generates innovative insights that could be applied in the future. These insights explain when, why and how brand managers could apply brand-pastness to resurrect declining brands. The framework also facilitates the development of a brand-pastness-based research agenda. The agenda is driven by questions structured to address the nature, scope and potential applications of brand-pastness as a new concept and useful repositioning tool.
Research limitations/implications
This paper’s recommendations are limited by their conceptual and inductive origins. However, a research agenda is developed to guide and structure future empirical investigations of the branding antecedents to and consequences of a prospective brand-pastness construct.
Originality/value
This paper introduces, conceptualizes and justifies the potential value of a historically-grounded concept called brand-pastness. The concept may prove beneficial when marketing managers use brand-pastness to reposition and resurrect declining brands by re-instilling targeted consumers’ historical perceptions of brands’ past superiority.
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Highlights Laud Humphreys as one of those thinkers and researchers who, having spawned a succession of scholars, is seldom recognized for such. Posits that Humphreys has also…
Abstract
Highlights Laud Humphreys as one of those thinkers and researchers who, having spawned a succession of scholars, is seldom recognized for such. Posits that Humphreys has also indirectly contributed to social theory development. States that although various authors have tried to replicate Tearoom Trade while trying to modify data, all they have done is to validate Humphrey’s findings. Investigates the various contact areas for sexual acts, as discussed by various authors.
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Adumbrates that Laud Humphrey’s studies have shaped the debate on sociological methods, they have also distracted from emphasizing his potential contributions to sociological…
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Adumbrates that Laud Humphrey’s studies have shaped the debate on sociological methods, they have also distracted from emphasizing his potential contributions to sociological theory. Identifies four themes in Humphrey’s work, which are important to the sociological study of identity. Concludes that Humphreys demonstrates that sexual identity may not be as permanent and fixed as may first appear.
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Introduces the reader to Laud Humphreys and his contribution to sociology and the study of sexuality, in the view of Steven Schact, Professor of Sociology at Plattsburgh State…
Abstract
Introduces the reader to Laud Humphreys and his contribution to sociology and the study of sexuality, in the view of Steven Schact, Professor of Sociology at Plattsburgh State University, USA and editor of this special issue of IJSSP. Goes on to show Laud Humphrey’s works and their effect on the psyche of the “breastplate of righteousness”, with regard to criticism of homosexual casual sex in public places.
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I feel therefore that the estimated calcium intakes of children and adults may probably be too high. It has been stated that if we take all our rations of milk and cheese, then…
Abstract
I feel therefore that the estimated calcium intakes of children and adults may probably be too high. It has been stated that if we take all our rations of milk and cheese, then our calcium intake now is no worse than it was before the war. That is probably true, if we eat all our rations. The point I would like to make however, is this. Assuming our calcium intakes are the same now as before the war, they are still below optimum. The correction of this calcium deficiency cannot at present be done by increasing the rations of the calcium foods, and so some other means had to be found. The Government decided, in the interests of national health, to fortify bread with calcium. With this extra calcium they considered that the majority of people, rich and poor alike, would be able to ingest at least a bare minimum of calcium. By adding it to bread, a cheap staple food, it brought this important mineral within reach of the poorer classes who were and are in need of it most. This step has aroused a certain amount of controversy, so let us examine the facts.
Lorna Stevens, Pauline Maclaran and Stephen Brown
This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how…
Abstract
Purpose
This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways.
Design/methodology/approach
The primary source of data was 97 subjective personal introspective accounts undertaken with the target age group for the store. These were supplemented with in-depth interviews with consumers, managers and employees of Hollister.
Findings
The authors offer a conceptualization of consumers’ embodied experience, which they term The Immersive Somascape Experience. This identifies four key touch points that evoke the Hollister store experience – each of which reveals how the body is affected by particular relational and material specificities. These are sensory activation, brand materialities, corporeal relationality and (dis)orientation. These may lead to consumer emplacement.
Research limitations/implications
The authors propose that taking an “intelligible embodiment” approach to consumer experiences in retail contexts provides a deeper, more holistic understanding of the embodied processes involved. They also suggest that more anthropological, body-grounded studies are needed for the unique insights they provide. Finally, they note that there is growing consumer demand for experiences, which, they argue, points to the need for more research from an embodied experience perspective in our field.
Practical implications
The study reveals the perils and pitfalls of adopting a sensory marketing perspective. It also offers insights into how the body leads in retail brandscapes, addressing a lack in such approaches in the current retailing literature and suggesting that embodied, experiential aspects of branding are increasingly pertinent in retailing in light of the continued growth of on-line shopping.
Originality/value
Overall, the study shows how an embodied approach challenges the dominance of mind and representation over body and materiality, suggesting an “intelligible embodiment” lens offers unique insights into consumers’ embodied experiences in retail environments.
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Mathew Johnson, John Saltmarsh, Georgina Manok and Gene Corbin
Reciprocal partnerships between institutions of higher education (IHEs) and communities provide opportunities for IHEs to fulfill their core mission while at the same time…
Abstract
Reciprocal partnerships between institutions of higher education (IHEs) and communities provide opportunities for IHEs to fulfill their core mission while at the same time benefiting communities. One model of institutional accountability for this type of partnership is the Elective Carnegie Community Engagement (CE) Classification. As a process is underway to internationalize the US-based classification, this chapter engages with a central guiding question: How can we best adapt the CE classification’s institutionalizing framework for CE – designed in the context of the United States – in a way that upholds the integrity of engagement practices, adheres to effective strategies for organizational change, and is sensitive to national, cultural, economic, political, social, and historical contexts? In addressing this question, the internationalization strategy is focused on careful adaptation of the application framework so that it can be applied in specific national higher education contexts. The adaptation seeks to incorporate nationally and culturally relevant CE approaches that are reflected in organizational strategies at the institutional level, consistent with the internal logic of the CE classification: valuing expertise of others, working against colonial knowledge regimes, and mindfully building toward increased epistemic justice. This strategy can be a model for internationalization of other processes for IHEs.
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In a previous monograph a discussion took place on stages one and part of stage two of the three stage process in an unfair dismissal action, namely the employee having to show…
Abstract
In a previous monograph a discussion took place on stages one and part of stage two of the three stage process in an unfair dismissal action, namely the employee having to show that he has been dismissed (stage one), and some of the reasons for dismissal which fall within the statutory categories, namely the employee's capability and qualifications; misconduct and redundancy (part of stage two). In this monograph an analysis is proposed on the two remaining reasons, these being the contravention of a duty imposed by an enactment and some other substantial reason. There will then follow a discussion on the test of fairness as constituting the third of the three stage process and on the remedies available when the tribunal finds that the employee has been unfairly dismissed.